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Kathleen S. Creason, MBA Executive Director
Osteopathic Physicians & Surgeons of California
Relatively small number of DOs
“Family” theme in AOA/OPSC communications
DOs in California were not aware of OPSC or our activities
Even some Board members!
Some DOs train allopathically and don’t have allegiance to osteopathic profession
Public Relations Committee and Membership Committee held brainstorming session
One member suggested “Come Home” theme
Big splashy intro mailer
Series of postcards with Quotes
Photos (diverse member representation)
Each postcard with area of focus
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2014-2015 2015-2016
Membership
470
561
420
440
460
480
500
520
540
560
580
2014 2015
Fall Conference registration
Fall Conference Registration $60,000
Membership $4,750
TOTAL $64,750
Initial mailer $5,300
Postcards (4) $10,400
TOTAL $15,700
Revenue $64,750
Expense $15,700
TOTAL $59,450
Communication is key
People like to see colleagues; and themselves
Reflect diversity
Immediate gains realized
Regular communication is key
THANK YOU
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