Kelli Vanover Reference Letter (PROOF)

Jesse  Scinto  PO  Box  1144  Hoboken,  NJ  07030    March  22,  2013      To  Whom  It  May  Concern:    Allow  me  to  introduce  Ms.  Kelli  Vanover—a  committed  human  rights  activist  and  emerging  communications  professional.      Last  summer,  I  chose  Kelli  to  be  the  social  media  intern  for  PROOF:  Media  for  Social  Justice.  PROOF  is  a  small  peacebuilding  organization,  and  we  needed  someone  self-­‐reliant  to  help  grow  our  Facebook  presence.    Kelli  jumped  right  into  the  task,  familiarizing  herself  with  PROOF’s  brand  and  voice,  posting  daily  to  the  Facebook  page,  and  engaging  our  constituents  with  tact  and  grace.  Over  her  six  months  with  PROOF,  she  proved  easy  to  work  with  and  eager  to  learn.  More  important,  Kelli’s  initiatives  led  to  a  16%  increase  in  Facebook  followers  for  PROOF.  Shares  and  likes  also  grew  substantially.      One  of  the  traits  I  valued  most  in  Kelli  was  her  ability  to  speak  her  mind  clearly.  After  considering  PROOF’s  initial  situation  and  objectives,  she  provided  fresh  insights  on  our  social  media  strategy.  Her  point  of  view  was  clear,  her  reasoning  sound.  I  didn’t  have  to  wonder  where  she  stood.    Kelli  will  certainly  be  an  asset  to  your  organization,  and  I  recommend  her  highly.    Sincerely,      Jesse  Scinto,  MS    Communications  Director  (former)  PROOF:  Media  for  Social  Justice  js3798@columbia.edu  917-­‐274-­‐7984