K.F.C Kentucky Fried Chicken

K.F.C Kentucky Fried Chicken

BY: Nawal Mubeen, Lara Matic

Introduction

The year the brand was established?The brand was established during 1930 in north Corbin Kentucky.

The different types of products the brand produce and include at least three (3) pictures?

– Kentucky Grilled Chicken– Twister– Cole Slaw

A picture that demonstrates the historical development of the brand?

The picture shows the brand developing logos, since 1952 till today.

The main sites around the world which are currently producing the product.

The first production site:

Head Office

The role of technology in the brands global expansion process

• They expand their business by KFC posters hung around the area..

They also expand business by having advertisements on TV.

Why do you think this global brand is successful?

• Advertisement – Tv, Posters, radio etc• People who socialized talked about it and

soon spred around the world