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Digital Marketing 2016 Summer Internship
Presented by Kristy E. Keller
Mentor: Diane Walter Manager: Frank DeFazio
Recognition By Coworkers
Overview Most Prominent Projects:
Pull lead generations for ProductiveSmiles.com and the Dental Plan Navigator tool
Write and distribute postings through Spredfast published to social media channels
Broadcast content and Analyze high-performing posts for our LinkedIn Elevate platform
Promote employer-focused blog Benefits Bridge
Other assignments worth mentioning
Lead Generation
Collecting Data and Discovering Trends
UCMissingPiece.com Leads From January 1, 2016 - May 17, 2016
TOTALS: Employer: 42Provider: 8Producer: 12
UCMP.COM Header Contact Form Lead Generation UCMP.COM Footer Contact Form Lead Generation
Dental Plan Navigator Leads From June 27, 2016 - March 16, 2016
TOTAL Inquiries: 22March 8April 3
May 6June 5
ProductiveSmiles.com previously known as UCMissingPiece.com
Social Media
Community Outreach Events
18,322+ Page Likes2,349+ Followers1,544+ Followers
Mom-n-PA Social Media Post
Linkedin:
http://bit.ly/29nxNAj
Mom-n-PA Social Media Post
http://bit.ly/29qP89L
Facebook:
Mom-n-PA Social Media Post
Twitter:
http://bit.ly/29iOnOK
Mom-n-PA Social Media Post
Linkedin:
http://bit.ly/29ybWou
Mom-n-PA Social Media Post
Facebook:
http://bit.ly/29qPOeW
Mom-n-PA Social Media Post
Twitter:
http://bit.ly/29ycn23
“Dental Day” at Tampa Bay Rays Ballpark Social Media Post
Linkedin:
http://bit.ly/29OgJ3G
“Dental Day” at Tampa Bay Rays Ballpark Social Media Post
Facebook:
http://bit.ly/29Ogaai
2016 Summer Interns Social Media Post
Linkedin:
http://bit.ly/29xx8x9
2016 Summer Interns Social Media Post
Facebook:
http://bit.ly/29mJ0Qt
2016 Summer Interns Social Media Post
Twitter:
http://bit.ly/29wufNG
United Concordia Scholarship DonationSocial Media Post
Linkedin:
http://bit.ly/29HfjL2
United Concordia Scholarship DonationSocial Media Post
Twitter:
http://bit.ly/29vfHry
Facebook:
http://bit.ly/29Mbx4C
United Concordia Scholarship DonationSocial Media Post
Wheelchair Games Sponsorship Social Media Post
Linkedin:
http://bit.ly/29Mckx4
Wheelchair Games Sponsorship Social Media Post
Facebook:
http://bit.ly/2a5JUBX
Wheelchair Games Sponsorship Social Media Post
Twitter:
http://bit.ly/29RVVqA
Pirates Dental and Vision Day for KidsSocial Media Post
Linkedin:
http://bit.ly/2atWk4D
Pirates Dental and Vision Day for KidsSocial Media Post
Facebook:
http://bit.ly/2aaKnom
UCD Employee Rescues FatherSocial Media Post
Linkedin:
http://bit.ly/2aQLE3R
Twitter:
http://bit.ly/2aNLhWe
UCD Employee Rescues FatherSocial Media Post
Pride Festival of Central PA UCD Giveaway Booth Social Media Post
Linkedin:
http://bit.ly/2aSA9Ik
Pride Festival of Central PA UCD Giveaway Booth Social Media Post
Facebook:
http://bit.ly/2aQdYlB
Twitter:
http://bit.ly/2akOvRO
Pride Festival of Central PA UCD Giveaway Booth Social Media Post
United Way Dental Care Donation DriveSocial Media Post
Linkedin:
http://bit.ly/2az78N9
United Way Dental Care Donation DriveSocial Media Post
Facebook:
http://bit.ly/2anuf1U
Kids Peace/Orioles Dental Event Donation Social Media Post
Linkedin:
http://bit.ly/2b6dqI4
Kids Peace/Orioles Dental Event Donation Social Media Post
Facebook:
http://bit.ly/2aUlU0W
Kids Peace/Orioles Dental Event Donation
Social Media PostTwitter:
http://bit.ly/2bsJtRk
Intern Presentations Social Media Post
Linkedin:
http://bit.ly/2bGWcTQ
Intern Presentations Social Media Post
Facebook:
http://bit.ly/2b12ASZ
Intern Presentations Social Media Post
Twitter:
http://bit.ly/2brTInJ
Linkedin Elevate
The employee advocacy platform
A New Platform for UCD• Previously, I would outreach to the marketing team via email:
Broadcasting and Collecting High-Performing Posts for Elevate
• Broadcasted daily content to Linkedin Elevate via the following categories: 1. "Benefits Breakdown" 2. "Dental Definitions" 3. All About UCD 4. UCD Employer Resources5. UCD Provider Resources6. Highmark Health Careers7. Holidays8. Healthcare and Insurance Industry News 9. All Things Wellness 10. The UCD Sales Pitch11. UCD Member Experience12. UCD Products13. Wellness and Employee Engagement14. Just Being Social 15. All About Highmark16. Highmark Member Experience
• Collected over 100 posts in Excel that encompasses previous content that can be refurbished into the new platform
• organized each post via post copy, asset, link to postings, and category of posts
Example of broadcast:
Benefits Bridge
Promoting United Concordia’s New Employer-focused Blog
Promoting Benefits Bridge • Published on the Highmark blog • https://blog.highmarkhealth.org/ • Coordinated postcard creation • Wrote Internal Communication article:
Social Promotion of My Highmark Blog Article
Linkedin:
http://bit.ly/2b8jEIa
Social Promotion of My Highmark Blog Article
Facebook:
http://bit.ly/2aVeko4
Social Promotion of My Highmark Blog Article
Twitter:
http://bit.ly/2aGr8R3
Other Assignments
Smaller projects worth mentioning
Other Assignments Worth Mentioning• Organized 2016 Mid-Year Marketing Status• Pulled Social analytics and image examples for report:
• Writing homepage welcome greeting for https://www.unitedconcordia.com/:
Internal Communication Articles Written
Take-Aways from my Experience at UCD• Ownership of projects
• Greater understanding of:-Dental Insurance and Highmark-How the UCD business operates-How a corporate setting functions
• Communication skills involving meetings, phone and video conference calls
• Efficient work flow with regional and out-of-region team members
• Develop company-focused knowledge on Social media:-Became certified in Spredfast-Work with top-end employee advocacy platform Linkedin Elevate -Improved writing to convey messages appropriately -Learned protocol for social media
• Value of learning impactful marketing strategies, analytics, tools, and campaigns
• Seeing first-hand how technology can advance projects and a company
Thank You
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