Lawrence_Harte.ppt

Interviewed over 300 IPTV Related Companies.

Created Directory of IPTV Companies.

Receive, Review and Analyze New IPTV Products and Services.

Researched and Authored Books on IPTV Systems and Technologies.

Editor IPTV Dictionary (www.IPTVDictionary.com).

Degrees, Patents, Design and Business Experience.

Most Important - Know Very Smart People

LHarte@IPTVMagazine.com

IPTV Service Overview

Lawrence Harte

IP Television Magazine

www.IPTVMagazine.com

Telecom Meets Hollywood

www.IPTVMagazine.com

Introduction Future of TV IPTV Systems IPTV Services Key Features Evolution

www.IPTVMagazine.com

Future of Television

Ultra Broadband - 10 Mbps+ Content Focused Self Provisioned Wireless

www.IPTVMagazine.com

Communication Systems of Today

Telecom Cable TV ISP Mobile Powerline Broadcast Switching Content Information

Technology Portability Necessity Advertising

www.IPTVMagazine.com

Communication Systems of Tomorrow

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IPTV Systems

Managed IPTV- TelcoTV- IPCATV- WBB TV

Unmanaged IPTV- Broadband TV

www.IPTVMagazine.com

Managed IPTV

Telco TV IP CATV WBB TV

www.IPTVMagazine.com

Unmanaged IPTV

Broadband TV- Download and Play- Streaming

www.IPTVMagazine.com

Internet Television Service Provider (ITVSP)

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IPTV Viewing Devices

Standard Television- IP Set Top Box

Multimedia Computer

IP Television Mobile Phone

www.IPTVMagazine.com

IPTV Services

Television Services Datacom Services Telephony Services Information Services

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IPTV Television Services

Local Content Live Content On Demand Advertising

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Datacom Services Access

- Speed- Quality of Service- Amount Transferred

Data Processing

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IPTV Telephony Services

Local Access Long Distance Network Services

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IPTV Information Services

Multiple Access types

Billing- Direct Billing- Shared Revenue

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Key IPTV Features

Number of TV Channels Interactive Programming Guides Anywhere TV Addressable Advertising Compatibility Security

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Number of IPTV Channels

Any TV Station in the World

Group TV Private TV

1 Million TV Channels+

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Content Sources Networks - Local and Distant Vertical Segments Studio Direct to Consumer Rediscovered Content Repurposed Content (segments) Companies and Governments Common Groups Personal Content

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Interactive Programming Guides Combined Media Search Capability

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Anywhere IPTV Any Broadband

Connection in the World

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Addressable Advertising

2 Cents per Viewer Superbowl 2005 Ads

54 Cents per Click on Google Advertising

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Key IPTV Challenges

IPTV Bandwidth Content Licensing Billing Compatibility Security

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IPTV Bandwidth and QoS

2-4 Mbps SD 4+ Hours per Day Simulcast Multicast On Demand

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Content Licensing

Geographic Time to Use Number of Uses Type of Use

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IPTV Billing Access

- Fixed- Roaming

Content Advertising

- National- Spot- Individual- Interactive

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Compatibility

Access Devices Protocols

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Security

Access Control Rights

Management Media Portability

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IPTV Evolution

Telco TV IP CATV WBB TV ITVSP

www.IPTVMagazine.com

What This Means Future TV

- Broadband TV- Networks Look Alike

IPTV Integrated Services- TV - Datacom - Telephony - Information

Many New Features and Services - 1 million+ channels - Anywhere TV - IPG - Addressable Advertising - Self provisioning

Key Challenges- Bandwidth - Compatibility - Content Licensing - Billing - Security