Lawrence_Harte.ppt

Interviewed over 300 IPTV Related Companies.

Created Directory of IPTV Companies.

Receive, Review and Analyze New IPTV Products and Services.

Researched and Authored Books on IPTV Systems and Technologies.

Editor IPTV Dictionary (www.IPTVDictionary.com).

Degrees, Patents, Design and Business Experience.

Most Important - Know Very Smart People

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IPTV Service Overview

Lawrence Harte

IP Television Magazine

www.IPTVMagazine.com

Telecom Meets Hollywood


Introduction Future of TV IPTV Systems IPTV Services Key Features Evolution


Future of Television

Ultra Broadband - 10 Mbps+ Content Focused Self Provisioned Wireless


Communication Systems of Today

Telecom Cable TV ISP Mobile Powerline Broadcast Switching Content Information

Technology Portability Necessity Advertising


Communication Systems of Tomorrow


IPTV Systems

Managed IPTV- TelcoTV- IPCATV- WBB TV

Unmanaged IPTV- Broadband TV


Managed IPTV

Telco TV IP CATV WBB TV


Unmanaged IPTV

Broadband TV- Download and Play- Streaming


Internet Television Service Provider (ITVSP)


IPTV Viewing Devices

Standard Television- IP Set Top Box

Multimedia Computer

IP Television Mobile Phone


IPTV Services

Television Services Datacom Services Telephony Services Information Services


IPTV Television Services

Local Content Live Content On Demand Advertising


Datacom Services Access

- Speed- Quality of Service- Amount Transferred

Data Processing


IPTV Telephony Services

Local Access Long Distance Network Services


IPTV Information Services

Multiple Access types

Billing- Direct Billing- Shared Revenue


Key IPTV Features

Number of TV Channels Interactive Programming Guides Anywhere TV Addressable Advertising Compatibility Security


Number of IPTV Channels

Any TV Station in the World

Group TV Private TV

1 Million TV Channels+


Content Sources Networks - Local and Distant Vertical Segments Studio Direct to Consumer Rediscovered Content Repurposed Content (segments) Companies and Governments Common Groups Personal Content


Interactive Programming Guides Combined Media Search Capability


Anywhere IPTV Any Broadband

Connection in the World


Addressable Advertising

2 Cents per Viewer Superbowl 2005 Ads

54 Cents per Click on Google Advertising


Key IPTV Challenges

IPTV Bandwidth Content Licensing Billing Compatibility Security


IPTV Bandwidth and QoS

2-4 Mbps SD 4+ Hours per Day Simulcast Multicast On Demand


Content Licensing

Geographic Time to Use Number of Uses Type of Use


IPTV Billing Access

- Fixed- Roaming

Content Advertising

- National- Spot- Individual- Interactive


Compatibility

Access Devices Protocols


Security

Access Control Rights

Management Media Portability


IPTV Evolution

Telco TV IP CATV WBB TV ITVSP


What This Means Future TV

- Broadband TV- Networks Look Alike

IPTV Integrated Services- TV - Datacom - Telephony - Information

Many New Features and Services - 1 million+ channels - Anywhere TV - IPG - Addressable Advertising - Self provisioning

Key Challenges- Bandwidth - Compatibility - Content Licensing - Billing - Security

Documents

Lawrence_Harte.ppt