LBMA - Retail RAMP Conference Deck

#RetailRAMP #TheLBMA

Presented by: @AsifRKhan

The Location Based Marketing Association is an international, not-for-profit group dedicated to fostering research, education and collaborative innovation

at the intersection of people, places and media.

We live at the intersection of: PEOPLE, PLACES & MEDIA

Formed in 2010, 550+ members with chapters in:

Toronto, Montreal, New York, San Francisco, Atlanta Amsterdam, London, Singapore

LBMA CURRENT STATS VIDEO

Contact: asifkhan@thelbma.com to request access

The challenge for marketers

The Evolution of Check-ins

The Evolution of Check-ins

The Evolution of Check-ins

1. Payments + Augmented Reality

2. What Is A Location?

SINGAPORE – STARHUB MUSICAL FITTING ROOMS

http://www.youtube.com/watch?v=IJkRtnfNCo4

3. When Location Benefits All

4. Not Just Gamification Anymore

5. Taking The Store To The People

6. Creating Experiences

KOREA’s E-MART – SHADOW QR CODE CAMPAIGN VIDEO

http://www.youtube.com/watch?v=1N6EdgN3FUU

BJ EMERSON TASTI D-LITE @BJ_Emerson

ERICA MCCLENNY EXPION @EricaMcClenny

RAMON DE LEON DOMINO’S PIZZA @Ramon_DeLeon

ASIF R. KHAN THE LBMA @AsifRKhan

GREG MCALLISTER PUSHPOINT MOBILE @Push_Point