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Slide deck presented at the Fall RetailRAMP conference for the hyper-local panel.
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#RetailRAMP #TheLBMA
Presented by: @AsifRKhan
The Location Based Marketing Association is an international, not-for-profit group dedicated to fostering research, education and collaborative innovation
at the intersection of people, places and media.
We live at the intersection of: PEOPLE, PLACES & MEDIA
Formed in 2010, 550+ members with chapters in:
Toronto, Montreal, New York, San Francisco, Atlanta Amsterdam, London, Singapore
The challenge for marketers
The Evolution of Check-ins
The Evolution of Check-ins
The Evolution of Check-ins
1. Payments + Augmented Reality
2. What Is A Location?
SINGAPORE – STARHUB MUSICAL FITTING ROOMS
http://www.youtube.com/watch?v=IJkRtnfNCo4
3. When Location Benefits All
4. Not Just Gamification Anymore
5. Taking The Store To The People
6. Creating Experiences
KOREA’s E-MART – SHADOW QR CODE CAMPAIGN VIDEO
http://www.youtube.com/watch?v=1N6EdgN3FUU
BJ EMERSON TASTI D-LITE @BJ_Emerson
ERICA MCCLENNY EXPION @EricaMcClenny
RAMON DE LEON DOMINO’S PIZZA @Ramon_DeLeon
ASIF R. KHAN THE LBMA @AsifRKhan
GREG MCALLISTER PUSHPOINT MOBILE @Push_Point
