Leverage Social Media for Employer Brand and Recruiting

Employer Branding and Social Media

www.hackerearth.com sachin@hackerearth.com

Employer Brand is the new black

83% Recognize employer brand impact

54% Have a proactive strategy

38% Measure employer brand for talent

War for Talent will be WON by a strong employer brand

What is Employer Brand?

1.What the company does

2.Employee satisfaction

3.Messaging and Content (increasingly social)

ThingsTo Know

Employer Brand Communication

76% Companies use

to communicate the Employer Brand

A decade ago..

You could buy an audience and say what you wished

But Social Media

1 Levels the playing field

2 Has an element of virality in it

3 Let’s you directly interact with your audience

Facebook – One to Many Channel• Good for mass

communication

• Share what matters

• Make content shareable

• Be Tropical

Twitter – One to One Channel

• Create content that generates interactions

• Engage in one to one conversations

• Listen to your audience

• Engage with communities relevant to your domain

LinkedIn – Your face as recruiter

• Create content for prospective employees

• Expand your network, through company page and individually

• Engage in groups, focus on contributing rather than consuming content

Some other channels

Great medium to directly answer questions about your organization. Often people post questions related to hiring

Instagram and Pinterest are great platforms to share images related to your brands, as they are image only platforms. Pinterest can be used to target women.

Social Media for Recruiting

Some obvious ways like

Job Ads on

Posting open job positions on various Social Media Platforms

Leverage Social for Referrals

And then there are some things

that help you build a long term

Put your people out there

A lot of Brian Balfour’s expertise through his talks has contributed to the perception of HubSpot being a marketing powerhouse.

Engage with people/brands

Contribute to the community

Have a Culture Code – Share it!

Content that attracts candidates

Make your leaders interact

Ask Me Anything on HackerEarth by Joydeep Sarma, founder of Quoble

Speak your audience’s language

It’s JUST a platform for Communication

that enables you to listen.

Sachin Gupta@sachingupta006

sachin@hackerearth.com

Leverage Social Media for Employer Brand and Recruiting

Documents

Employer Recruiting Guide - University Of Illinois · Employer Recruiting Guide School of Chemical Sciences Career Services Office ... participating in résumé reviews, mock interviews,

Employer Branding - Social Recruiting Strategies Conference Presentation

Social+digital+mobile recruiting-and-employer-branding-in-china2

2016 Employer Forum: Unlock Bias, Leverage Global Talentiecbc.ca/wp-content/uploads/2016/10/2016-Employer-Forum...2016 Employer Forum: Unlock Bias, Leverage Global Talent According

How to Leverage Facebook Business Page Timeline for Recruiting€¦ · How to Leverage Facebook Business Page Timeline for Recruiting hirerabbit.com HEKLIST FOR NEW FAEOOK TIMELINE

Employer Branding und Recruiting bei der Diakonie Düsseldorf · Employer Branding und Recruiting bei der Diakonie Düsseldorf . Flächendeckender Fachkräftemangel im der Pflege

Employer Guide to Recruiting at Rutgers University-New Brunswick

On-Campus Recruiting Guidebook: Employer Edition Development and Placement Assistance Revised 6/21/2013 Page 1 On-Campus Recruiting Guidebook: Employer Edition University of Pittsburgh

How to Leverage Technology to Maximize Employer Brand Equity

Einfach besseres Recruiting....Employer Branding Mit dem Employer Branding Profil ... Recruiting und Employer Branding zu werden. Wir begleiten Sie – zu Ihrem Recruiting-Erfolg

Definition Employer Branding, Personalmarketing und Recruiting

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How to Leverage Mobile in Your Tech Recruiting

Fall 2012 Employer Relations & Recruiting Newsletterkellygooch.weebly.com/uploads/1/1/3/5/11354482/... · Fall 2012 Employer Relations & Recruiting Newsletter Inside This Issue: From

Developing Your Employer Brand & Content Recruiting Strategy

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Glassdoor Summit 2016 - Employer Branding & Recruiting - Highlights

Promising Employer Practices for Recruiting and Retaining … · 2020. 1. 16. · Alberici Constructors, Inc. Promising Employer Practices for Recruiting and Retaining Women in Construction

EMPLOYER GUIDE Recruiting & Retaining Employees

Four Step Recruiting Process - Homepage - CMU · recruiting experience. RECRUITING STRATEGY Info Sessions Clubs & Orgs Employer Recruiting Guide Four Step Recruiting Process STEP