Lifesshort - The Brand

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DESCRIPTION

The Lifesshort brand is new, vibrant, energetic and offers the market something different. Our characters are fun-filled and have big smiles, good times, and happiness all over them. Love and sentiment sells product. Lifesshort is sentiment with a slightly different edge. Illuminating, refreshing, therapeutic.

Citation preview

A way of life…

To establish a worldwide brand which promotes a lifestyle of fun, happiness and fulfilment….

What is Life’s Short? – The Vision

Do It Now…

Live Fast, Die Old…

A Way of Life..

There’s not a Moment to Waste…

• A Lifestyle Concept for All Age Groups

• An Aspirational and Inspirational Aim For Life

• A Potential World Wide Brand

• A Multi-Product/Multi Market Brand

• Huge Potential for Product Sales

A Brand with a

smile on it’s face!

What is Life’s Short?

Life’s Short - The Current Position

• Concept Design

• Website Development

• Marketing Plan

• Networking/Testing the Water

• Product Development

• Website Sales

Life’s Short – The Characters

Eddie Billie Milligan Fliss Bliss

Primary Characters:

Supporting Characters:

Boingy

Babies

Kiddie

Winkies

Dude &

Dudette

Mum &

Dad

Mad Old

People

Primary Character - Eddie

“Make hay while the sun shines - make hay while the sun doesn't shine” – Eddie

Primary Character - Billie

“Patience is not a virtue, it's a waste of time !” – Billie

Primary Character - Milligan

“Don't fear the reaper. In fact, don't fear anything !” – Milligan

Primary Character - Fliss Bliss

“Take care of yourself out there, care for yourself and those round you.

LIVE FAST DIE OLD.” Fliss

Supporting Characters - Boingy Babies

Supporting Characters - Kiddie Winkies

Supporting Characters - Dude and Dudette

Supporting Characters - Mum & Dad

Supporting Characters - ‘Mad Old People’

Website Development

• The Heart of The Brand

• Spreads the Story

• Highly Visible on all Products

• Multiple Links

• Character Development – MSN, MySpace

www.lifesshort.co.uk

• A Lifestyle Concept for All Age Groups

• An Aspirational and Inspirational Aim For Life

• A Potential World Wide Brand

• A Multi-Product/Multi Market Brand

• Huge Potential for Product Sales

A Brand with a

smile on it’s face!

What is Life’s Short?

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