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Lifestyle AdvertsBy Paul McMahon
Aims
To explore the making of “Lifestyle” format adverts
Objectives
Be the end of this week we should be able to: Understand what a “lifestyle” format
advert is
Plan one
Produce one
Evaluate how it all went
Recap
Product-Information Advert
Product-Image Advert
Personalised Format Advert
Lifestyle adverts
Combine the ideas of a product-image advert with a personalised advert
This means: The product is being used by people and is
the centre of attention
Ideas are associated to the product by the way the product is used
Lifestyle adverts
In “Lifestyle” format adverts people using the product are made to look Relaxed
Sophisticated
Handsome/beautiful
Rich
Cool
Strong
Young
The product makes you look good socially
Lifestyle adverts
This means showing lots of people using the product in many circumstances over the 30 second of advert
The weight of numbers suggest “everyone is using this product and it is great”
Repetition of use gets the audience trained in how to use the product And also how to behave when doing so!
Examples
http://www.youtube.com/watch?v=3zFPcWsmH1g
http://www.youtube.com/watch?v=fqXNrFeIMvI
http://www.youtube.com/watch?v=ThDBf14qPsc
http://www.youtube.com/watch?v=lrB7mJjonW0
http://www.youtube.com/watch?v=po0jY4WvCIc
Make one
Everyone needs An ideas list
A storyboard
A production made in a group
Your own edit
An evaluation of how it all went
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