Lift10 Geneva - Survey results

Results of feedback survey of

Lift 10 Geneva

June 2010

Glenn O’Neil – oneil@owlre.com

Owl RE

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Introduction

– Following the Lift 2010 conference (Geneva) of May 2010 an email invitation was sent to all participants (some 1000 persons)

– 242 participants responded to the survey which is a response rate of 24%

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Overall rating

Comparison between previous Lift conferences:

Lift 10 Lift 09 Lift 08

Very poor 1% (2) 1% (2) --

Poor 7% (16) 1% (2) 3% (9)

Satisfactory 20% (48) 8%(19) 7% (20)

Good 54% (130) 48%(111) 52% (139)

Excellent 19% (45) 42%(98) 37% (100)

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Influence

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Greatest benefit

Tag cloud of responses to question: “What was the greatest benefit for you in attending Lift10?”

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Key factors

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More of.. When asked what attendees would like

more of, major trends were:

Themes: more on new technology and its

application, unusual and inspiring ideas

Presentations: more inspiring, exciting and

better prepared

Workshops: more interactive and better

prepared

Interaction: more involvement and

discussions with participants

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Less of.. When asked what attendees would like

less of, major trends were:

Presentations: speakers reading their

notes, no corporate presentations, poor

preparation

Participants: passive participants not

interacting

Themes: less predictable, outdated and

those too far away from central Lift theme

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Best experience

Tag cloud of responses to question: “What was you best experience at Lift 10?” *”Davies” refers to presentation by Russell Davies on printing the internet *Google refers to workshop conducted by Google

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Key formats

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Attend / recommend Lift 11

Lift 10 Lift 09 Lift 08

Attend next LIFT?

Yes 76% 86% 87%

No 24% 14% 13%

Recommend to a friend?

Yes 86% 97% 92%

No 14% 13% 18%

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New business at Lift 10

– 91 attendees responded to the question “Did you get any new business at the Lift conference?”

– 14 attendees (15%) said “Yes”

– 50 attendees (55%) said “No”

– The remaining 30% of attendees said “maybe” with many commenting that interesting contacts were made that could eventually turn into partnerships or new business

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Input & influence over LIFT

From 09, increase of 20% for Workshops and decreases of 15% for Open Stage and 3% for Lift Experience

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Value for money

Comparison between previous Lift conferences:

Lift 10 Lift 09 Lift 08

Don’t know 26% 22% 15%

Worth more 18% 23% 24%

Worth what I paid 41% 46% 51%

Worth less 16% 9% 9%

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Payment of entry fee

Comparison between previous Lift conferences:

Lift 10 Lift 09 Lift 08

Paid myself 20% 20% 27%

Organisation paid 40% 30% 38%

Partner / media 24% 30% 23%

Other 16% 19% 11%

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Transport to Lift10

8% - did do something to offset carbon emissions of transport

64% - did not do anything

27% - not applicable to their situation

Similar results as in past years

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Willingness to travel

Not measured in previous conferences

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Attend other Lift conference?

Not measured in previous conferences

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Ideal duration of Lift

Not measured in previous conferences

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Lift package

Not measured in previous conferences

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Attendance at Lift10

Not measured in previous conferences

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Attendance – previous Lift

More “first timers” – up to 50% from 39% in 2009

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Attendees – type of work

Similar results as previous years

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Attendees – type of org.

Similar results as previous years