Linkedin - 3 steps to success · 3 steps to success Mark White LinkedIn and Social Media. 2 Impact...

1

3 steps

to success

Mark White

LinkedIn and Social Media

2

Impact of TechnologyPre Social Media

Impact of TechnologyWith Social Media

3

The numbers add up

Remember LinkedIn is dumb

• Gives you tools to do things

• Lots of people use it

• After that it’s up to you

4

Get your

Foundations

in place1

5

Planning your activity

• Business goals develop business plans

and then marketing plans

• Online and offline must work in

harmony

• Work to your strengths and your aims

• Personal and company focus run

alongside each other

• Time spent is important – LinkedIn can

help (and hinder)

Who do you see?

6

Why spend the time?

• Cornerstone of your activity

• To ensure you communicate the right

message and set out your stall

• To encourage them to contact you

• To get found by LinkedIn’s search

• To differentiate yourself & your

company

• Don’t forget you have two profiles

1. Name

2. Photo

3. Professional Headline

4. Industry and Area

5. Latest Update

6. Job Descriptions

7. Company Pages

8. Public Profile

9. Website Links

10. Recommendations

11. Summary

12. Specialties

13. Skills / Publications

14. Applications

7

12

3

Start with these …

Company Profile

1. Overview page

2. Careers

3. Products & Services

4. Analytics

8

Don’t forget your settings!

• Email Accounts / What you see

• Connections / Profile views / Updates

Develop Your

Network

2a

9

Why develop your network?

• Create a working network – quantity &

quality

• Be able to find the right people at the

right time

• Become visible to more prospects

• Help your network to refer &

recommend you

• Connect with some LIONs

• Your 2nd level connections are the key

Connect to current contacts

• Connect to your current network

• Tools to help you

10

Connect to current contacts

• Individual and personalised messages

• Treat as you would like to be treated

Link with “offline” networking

• Keep your business cards up to date

• Conferences, networking, exhibitions

• Ease the development process

11

Best ways to connect

• Each to their own

• Make it genuine - personalise

Get

Out

there

2b

12

Get seen – in a good way

• Stand out - avoid just being a number

• Visibility and reputation are all

important

• Saves you time – people find you!

• Differentiate yourself up front

• Show you’re an expert and people will

share that about you

LinkedIn Updates

• Update with relevant, mixed info

• Use the “Attach a link” option

• Couple of times a week at least

13

LinkedIn Groups

• Use the search function to find them

• Different types are all okay

• Participate selectively

LinkedIn Events

• Shows activity & where to meet you

• Potential contacts as well

• … and if you’re running your own …

14

Moving on…

3

LinkedIn Signal

• Receive news you want & then filter

• Great for research and targetting

15

Advanced Search

• Key tool to locate & approach opps

• Filters across location, industry,

company, relationship

Local Opportunities

Within 10 miles: 75,680

Within 25 miles: 346,749

Within 50 miles: 2,132,021

16

Get your Website working

• Social Bookmarking tools

• Great for others

• Use them yourself

as well, but sensibly!

Create a Group

• Have a clear goal in mind

• Set out the criteria and rules from the

outset

• Invite people and market it

• Be prepared to moderate (and be tough)

• Work at it to gain inertia

• Can be hugely beneficial

17

Use what you have

Plan your own Routine

• Update your profile: add something

once a week

• Post updates regularly: re-use content

• Post to your Groups: 2 per week to

main ones

• Link up with 3 new people a day

(groups, recommendations etc.)

• LinkedIn Answers: quick to check

• Give & request a recommendation each

week

18

Summary

• Social Media is not a fad

• LinkedIn has the reputation and the tools -

use it to your own requirements

• Build your network and establish your

credentials … just like offline

• Be visible but be careful with your time

• Approach, build relationships,

demonstrate expertise, drip feed … don’t

direct sell

A small Ad(d)

24th June – Windsor

Running a full day

LinkedIn session

Morning:• Getting the foundations in place

Afternoon:• Developing Connections, Prospects and

Visibility on LinkedIn

19

Thanks for Listening!

Email

mark@linkedintraining.net

LinkedIn

http://uk.linkedin.com/in/blogcoach