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Local SEO & Google Places
Twitter: MakePageOnehttp://AustinSEOAcademy.com
512-761-7525
Why Are You Here?
You Want More Business… Right?
When you think Web Marketing You have to think in the same
way as you do ANY other marketing!
So… Your Site Needs To SELL You
& Your Stuff.
Does your website SELL?Or is it more of a digital company
brochure?
This is why SEO and Marketing go hand in
hand…
BECAUSE…
In order for your site to sell anything, it has to get found first!
So here’s some Stupid Simple Stuff To help you do that.
Some Quick Organic SEO
Basics•Finding the right keywords (Traffic,
Relevance, Competition)
•75% of SEO is Off Page Optimization (25% on page)
•Building Links is everything
Example of ONPAGE Optimization
Title Tag, Meta Keywords & Meta Description
Microsoft says 53% of Mobile Searches
on Bing have a Local Intent
Here’s What Off Page Optimization is for:
SEO isn’t going away, it’s just
changing and we have to adapt
If They Aren’t Finding You,
Who Do They Find?
Organic = LinksLocal = Citations
(local links)
Local Listing Set Up
1. Click on Add Business
2. Enter your business & fill out
everything
Choose relevant Categories (one’s you want to rank
for)
Add Photos, Videos, & Coupon
(fill out completely)
Verify Business So important to do this
Can verify via Phone or Postcard (Phone is instant)
Optimize Your Local Listing = On
Page
Search Engines need to get
information from trusted sources
Here are places to get Free Local
Listings• http://local.yahoo.com
• http://ssl.bing.com/listings/BusinessSearch.aspx
• Localeze.com
• Superpages.com
• Yellowpages.com
• biz.yelp.com
• infousa.com
http://citysearch.com
http://insiderpages.co
m
http://merchantcircle.
com
Things to remember
Citations!! The more you have the
more you will DOMINATE
Eg. www.Georgetownfire-patio.com
The ONLY thing done was LOCAL Listings
Make sure you target the right
categories
Get customer reviews
(do it right)
Make sure you have FULL address
Address at the center of the city
What has a Negative impact on Local Listings?
Negative Ranking Factors
•Multiple local business listings (duplicates)
•Use of a PO Box
•Use of 800 #
Yelp.com
Action Steps
•Set up & Claim Local listing (Google Places)
•Submit to “local” business directories (citations)
•Ask for Reviews (on Google & Yelp) - Make sure they’re honest reviews
Q & A
The Ranking Triad
The core of Google’s algorithm is made up of three primary variables . They are:
1. Content(keywords, domain name, tags, etc.)
SEO Basic Principles – simply understanding key factors and then doing them well.
2. Links (inbound, outbound, authority,
etc.)
Linking Strategies - I'll show you how to do it properly.
3. Activity (traffic, RSS subscriptions, comments, updates,
etc.)
The Root Of All SEO…
?
KEYWORDSKEYWORDS
KEYWORDS
The KEY to getting the right kind of traffic is finding
the RIGHT keywords
Pick Your Keywords
Targeted Keywords(specific)
Focus
Advantage
Tools
Google Search Bar
Check for Competition
This seems like a whole lot of trouble to go through for
rankings.
Is it worth it?
Natural is better than PPC
Even way down the page
Assignment
•Check out what people are looking for in your niche•Check out the competition for those keywords•Go to AustinSEOAcademy.com to learn some more before the next Meetup
Special Offer
•Google Places Setup & Optimization
•Local Business Directory Mass Submission _______ $750
Special Offer (option 2)
•Google Places Setup & Optimization
•Local Business Directory Mass Submission
•Organic SEO Pro Package _______ $1500
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