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LOLs, FAILs and User-Generated Content. Scott Porad CTO, Cheezburger Network scott@cheezburger.com http://scottporad.com http://twitter.com/scottporad. UGC is the means to an end. The “end” is higher quality content. UGC is Not New. America’s Funniest Home Videos. - PowerPoint PPT Presentation
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LOLs, FAILs and User-Generated Content
Scott PoradCTO, Cheezburger Network
scott@cheezburger.comhttp://scottporad.comhttp://twitter.com/scottporad
@scottporad.com | scottporad.com
@scottporad.com | scottporad.com
@scottporad.com | scottporad.com
@scottporad.com | scottporad.com
UGC is the means to an end.
@scottporad.com | scottporad.com
The “end” is higher quality content.
@scottporad.com | scottporad.com
UGC is Not New
@scottporad.com | scottporad.com
America’s Funniest Home Videos
Successful UGC is about filtering
@scottporad.com | scottporad.com
Crowdsourcing is based uponThe Wisdom of Crowds
@scottporad.com | scottporad.com
SimpleIndependent
DiverseAggregation
@scottporad.com | scottporad.com
The audience broadcastsback to themselves
@scottporad.com | scottporad.com
@scottporad.com | scottporad.com
@scottporad.com | scottporad.com
@scottporad.com | scottporad.com
@scottporad.com | scottporad.com
KHXBAI!
Scott PoradCTO, Cheezburger Network
scott@cheezburger.comhttp://scottporad.comhttp://twitter.com/scottporad
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