LUXIA Masterclass Presentation - April 2016 for LinkedIn

I N N OVAT I O N T R E N D S I N T R AV E L A N D M E D I A

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NO UNAUTHORISED DISTRIBUTION, SHARING OR COPYING OF IMAGES OR CONTENT E N Q U I R I E S @ L U X I A G L O B A L . C O M | L U X I A G L O B A L . C O M

L U X I A I S T H E L A R G E S T D I G I T A L

H O T E L A D N E T W O R K I N T H E W O R L D

MARKET LEADING ADTECHNOLOGY

UNIQUE DATA AND GUEST INSIGHTS

EXCLUSIVE HOTEL PARTNERSHIPS

LUXIA is the go-to destination for brands seeking access to hard-to-reach travelling audiences;

engaging them throughout the hotel environment across multiple guest facing technologies.

LUXIA platforms include - WiFi, TV and Guest Service apps - as well as strategic brand partnerships.

LUXIA provide new levels of proximity-targeting. Campaigns can be run at individual hotels, across

entire cities, countries, regions or globally.

TECH IS PART OF PEOPLE’S LIVES

CONSUMER DEMANDS DRIVE CHANGE IN TRAVEL PRODUCTS

AND SERVICES

OPPORTUNITIES FOR BRANDS TO FIND &

CONNECT WITH ELUSIVE TRAVELING CONSUMERS

T E C H N O L O G Y I S C H A N G I N G T R A V E L A N D M E D I A

Two thirds of people now own a smartphone, using it for nearly two hours every day to browse

the internet, access social media, bank and shop online.

(33%) of internet users see their smartphone as the most

important device for going online

T H E U K I S N O W A M O B I L E S O C I E T Y

DRIVERS

Cheaper hardware and software

Increase in services

Improving tech

http://media.ofcom.org.uk/news/2015/cmr-uk-2015/

Self Service and Currency of Time

DIY Travel

Mobile BookingPersonalised & Authentic

Experiences

Social Currency

T E C H N O L O G Y I S G I V I N G C O N S U M E R S M O R E T R A V E L P O W E R

40% stated that their phone is the ‘most used recreational device for passing the time’ during travel using it to stay in touch with friends and family (29%) and keeping up with work (22%)

42% per cent of guests from the UK would rather operate their hotel room’s lighting, air conditioning and television via a display instead of using a separate remote control or switch

65% of same day hotel reservations made via a

smartphone

https://econsultancy.com/blog/65974-mobile-use-for-travel-and-holidays-rapidly-becoming-the-norm/ SITA, Airline IT Trends Survey 2015

67% of hotel guests consider free, fast wifi more important than clean linen and hot

water

In 2018, 10% of self-service check-in will be automatic

M O B I L E S A L L O W M O R E T R A V E L A U T O N O M Y

Highest growth in travel apps - personalisation in 2015 - 332%

SELF-SERVICE AND DIGITAL SET UP

KEYLESS ROOMS

DIGITAL GUEST SERVICES FOR INFO AND ROOM CONTROLS

ENHANCING HOTEL SERVICES

AUDIO/VISION AND PHONE LAMP

http://www.telegraph.co.uk/travel/lists/The-worlds-most-hi-tech-hotels/

T H E H O T E L I E R I N D U S T R Y I S U P P I N G I T S G A M E

“Mobile technology is rapidly transforming the way consumers across the world live their lives, and is disrupting business models across all industries. We are now witnessing the fastest transition of ad budgets in history as marketers and agencies scramble to catch up with consumers’ embrace of the mobile way of life.”

Steve King - Worldwide Chief Executive Officer - ZenithOptimedia

M A R K E T I N G I S A L S O M O V I N G

Mindset Machine Learning

Predictive

Re-Targeting

Premium Programmatic

Content

Geo Targeting

Sponsorship

A C C O U N T A B L E B R A N D B U I L D I N G I S M O R E A V A I L A B L E I N T R A V E L

MARKETING OPTIONS

PLANNING TRAVEL HUB

TRAVEL JOURNEY

IN- TRANSIT

ACCOMMODATION

PROXIMITY

C A M P A I G N S A R E B E C O M I N G M O R E A C C U R A T E , I N R E A L - T I M E V I A C O N S U M E R S O W N D E V I C E S

THIRD PARTY

Merging First and Third Party Data Partnerships - Telcos Unique Consumer Profiles Location and Social Activity PMS (Property Management Systems) iBeacons IoT - Internet of Things RFID / NFC CRM

Wifi Welcome pages Guest interfaces Dynamic digital Geo-Fencing Re-targetting

HOW BOUGHT Direct Agency Premium Programmatic PMPs DSPs Trading Desk

EXPANDING DATA MEDIA

FIRST PARTY

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A S T R A V E L L E R S H I T N E W L O C A T I O N S W I T H T H E I R D E V I C E V I A A P P S , W E B S I T E S A N D H O T S P O T S S O T H E L E V E L O F L E A R N I N G A N D R E L E V A N T E N G A G E M E N T I N C R E A S E S

NO UNAUTHORISED DISTRIBUTION, SHARING OR COPYING OF IMAGES OR CONTENT E N Q U I R I E S @ L U X I A G L O B A L . C O M | L U X I A G L O B A L . C O M

TO FIND OUT ABOUT OUR LATEST MEDIA OPPORTUNITIES AND CHECK AVAILABILITY ACROSS OUR HOTEL NETWORK;

PLEASE CONTACT US TODAY

EMAIL: MEDIA@LUXIAGLOBAL.COM TELEPHONE: +44 (0)20 3598 4089

ADDRESS: 14-18 HEDDON STREET, LONDON. W1B 4DA