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MADANI Corp.
WoodcraftGroup 1
Analia KrisnaArie Kusuma Wardama
ArliFaradesi Ardialisa
About this Business
• Owner : Mohammad Nur Amin– Lecturer in IPB,
Faculty of Fishery– The business was inspired
by his hobby as a violist
• Started: 2008• Vision: Maximum Benefit (not Profit) for human
empowerment• Category: Small Enterprise, not yet legally registered• Number of Employee : 14
Product
– Main Product: Woodcraft Violin (routine products)– Secondary Product: Eco Woodcraft (made by
order)• Small Scale From the waste of Violin : Souvenirs• Big Scale Partnership with other industry : Furnitures
– Tugu Kujang Miniature made from violin waste.
VIOLIN
PHOTO FRAME
MINIATURE OF KUJANG
Marketing
• Still limited, only based on his networking demand– Music school demand– Violist community
• Intentionally limit the market due to the the production capacity is still low, about 30 violins per months
• Not yet have gallery or Online marketing
Partnership• For outsource the raw material (Big Scale Eco Woodcraft)• For future partnership with IPB, for display unit in Botanical
Square• No partnership with Government, esp. not in financing
issue– Bureaucracy in requirement to credit, because the business has just been
started– Once almost work with the forestry department for Raw Material also as
the educational activity in music in the wood• But different minister, different rules, different contract, etc. No
consistency of the program from the government– Not a member of association yet.
• The owner doesn’t feel that its not an effective and efficient way to promote his craft
• Once joined Dekranasda
PRODUCTION PROCESS
Wood
Sorting
Drying
Pattern Making
Assembly
Finishing
Tuning
VALUE CHAIN
WOOD PRODUCERS
PENGUMPUL
PROCESSING
RETAILER
END USER
WOOD PRODUCERS
PENGUMPUL
MADANI
MADANI
END USER
ACTORS
Uniqueness and Competitiveness
• Violin with traditional theme carving• Violin case with traditional batik fabrication
theme.• Ecological furniture with raw materials from
wooden waste.• Tugu Kujang Woodcraft made from violin
waste.• Violin communities in Bogor
VIOLIN CARVING
Room for Improvement
• When focusing in woodcraft for violin, ecological furniture, and woodcraft from violin waste:
• Creating a weekly performance in Bogor Botanical Garden to attract violin communities to come to Bogor like the saung udjo model.
• Create a showroom for all the woodcraft product.
PARTNERSHIP SCHEMEGOVERNMENT
• Financing and networking•
MADANI GOVERNMENT
• Financing and networking•
The Madani Violin
TERIMA KASIH
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