Mahindra suv 5

MAHINDRA & MAHINDRA

FIRM ANALYSIS

• Mahindra & Mahindra Limited is the flagship company of the

Mahindra Group.

• They are us $14.4 billion multinational group based in

Mumbai, India, with more than 144,000 people in over 100

countries.

• The company was set up in 1945 in Ludhiana as Mahindra &

Mohammed by brothers K.C. Mahindra and J.C. Mahindra.

• Then it was named as Mahindra and Mahindra group

• The group is now headed by Mr. Anand Mahindra

FIRM ANALYSIS

• They operate in the key industries that drive

economic growth, enjoying a leadership position

in utility vehicles, information technology, tractors,

and 2-3 vehicles. 

• They have a growing presence in the automotive

industry, aerospace, aftermarket, components,

consulting services, defense, energy,

financial services, logistics, real estate, retail, and

two wheelers. 

CORE BUSINESS ACTIVITIES

• Automotive• Farm Equipment• Systech• Financial Services• Information Technology• Infrastructure Development• After-Market• Two-wheelers• Mahindra Partners Division• Specialty Services

MAHINDRA & MAHINDRA (M&M)

• Mahindra & Mahindra (M&M) was first known for

assembly under licence of the iconic Willys Jeep in

India.

• At present M&M is India's largest SUV maker.

• Also rapidly growing from being a manufacturer

of army vehicles and tractors to an automobile

major with a growing global market.

MAHINDRA & MAHINDRA (M&M)

• M&M has a global presence[ and its products are

exported to several countries.

• Its global subsidiaries include Mahindra Europe

based in Italy, Mahindra USA Inc., Mahindra

South Africa and Mahindra (China) Tractor Co. Ltd.

SHARE OF REVENUE

MARKET SHARE

• In Commercial vehicles-12%

• In Multi Utility Vehicles-57%

• In Personal Vehicles-7%

• In Tractors Section-34%

• In Two Wheelers-3%

KEY COMPETITORS

• TATA SAFARI

• TATA SUMO GRANDE

• FORD ENDEAVOUR

• FORCE ONE SUV

• CHEVROLET TAVERA

• TOYOTA INNOVA

• HONDA-CRV

• CHEVROLET-CAPTIVA

MAHINDRA LAUNCHES KORANDO AND REXTON FOR 2012

REXTON

PORTER’S FIVE FORCES ANALYSIS

• Degree Of Competition

• Threat Of Substitutes

• Barriers To Entry

• Buyer Power

• Supplier Power

SWOT ANALYSIS

STRENGTHS

• Over the years the company has emerged as one

of the top players in India in terms of number of

SUV’s sold.

• This gives a clear indication that the company's

market share is one of its biggest strengths.

• The company has established its brand name in

other countries of the world as well.

STRENGTHS

• The company's ability to introduce new products in

the market and to generate sales from those new

products is a major strength.

WEAKNESS

• Don't gives much importance to high end

vehicles.

• Have not introduced many vehicles in the

passenger car segment .

OPPORTUNITIES

• The government has been trying to strengthen the

exports of automobile.

• Joint ventures in other countries allow TATA motors to easily enter into new market

• Take the advantage of their low cost car by entering into third world countries where people have low purchasing power

THREATS

• The entry of foreign players in this segment could

pose a threat to the company as these foreign

players are technically more competitive than

Mahindra & Mahindra.

• Rising prices in the global economy.

PEST ANALYSIS

Political• Taxation Policy• Government PolicySocial• Give good quality to their customers• Providing offers to its retailer and customers• Providing life style product• Change the customer attitudes and opinions

Economy• Launch low cost car in rural areas• Launch economy related brand• Launch power full car in the market so customers

make good image in their mindTechnological• Provide new innovative product to their

customers• Provide the compete ting technology• Provide new technology to their worker

BCG MATRIX

BCG MATRIX

• Stars (XUV 500)

• Question marks(XYLO)

• Cash cows (Bolero)

• Dogs (Jeep)

RESOURCES AND CAPABILITIES

• Skilled Human Resources

• High Tech Technology

• Strong Financial Support

• High Quality Leadership

• Providing Quality Products

• Timely Delivery

RESOURCES LEADING COMPETITIVE ADVANTAGES

• Technology

• High Quality Products

• Customer Satisfaction

• Human Resources

• Empowering Rural India

CORPORATE SOCIAL RESPONSIBILITY(CSR)

• Education

• Environment Initiatives

•Health & Disaster Relief

• Art & Culture

• Sports

MARKETING STRATEGIES

• USP – ruggedness and performance.

• Products that redefined the market.

• Network of dealers, sales offices, service stations

etc.

• Strong market base in the urban and semi-urban

areas.

BUSINESS STRATEGIES

• Restructuring of the company.

• E-business Initiatives

• Joint ventures.

• Foreign competition.

HOW TO COMPETE?

• Better Technology.

• Global Partnerships.

• Improved Distribution

• Improved Networking

• CSR

• Cost Effectiveness