Mailigen: Email Marketing Software - Chapter Five - Content NEW · 2015. 8. 27. · Seven email...

CHAPTER V

Seven email marketing rules to follow in 2016

By using adaptive and rules-based live contentthat optimizes in real-time - even after the email hasalready been sent - campaigns become smarter andmore relevant to each recipient. Our data scientistnoticed that live content usage increases by 10 timesevery eight months and shows no signs of slowing.When live content is paired with intelligence capabilities, email becomes an even more effective and agile channel for communication.

- Vivek Sharma, Movableink.com

The most effective email marketing tactics:

Creatingrelevant andcompelling

content

Personalizingemail

messaging

15% respondents 51% respondents 15% respondents

Segmentingemail

marketinglists

94% of businesses stated that personalization iscritical to their current and future success

Personalized emails improve click-through ratesby 14% and conversion rates by 10%

There is a 22% increase in engagement by includingthe customer’s name in your email subject line

The use of live content in email:

lift inclick-through

rates

lift inclick-through

rates

lift in clicksto downloada mobile app

lift incross-channelconversions

increasein sitetraffic

(countdown clock)

(device targeting)(on-the-fly

creative optimization)

(real-timegeo-targeting)

(mobile optimization)

#RiseAndTell

Mailigen is an email marketing company that helps marketers communicate with their audiencesvia email and thus grow their businesses.

www.mailigen.com

Infographic made by MAILIGEN

Sources:Movable Ink, Marketing Charts, HubSpot, Email on Acid,

Wishpond, Experian