Main Colgate Ppt

It's our pleasure to welcome you to the world of Colgate-Palmolive

SOUVIK BHAUMIKSARWAGYA SINGH

VIDYASAGAR N

SARWAGYA, SOUVIK,VIDYASAGAR 1

SARWAGYA, SOUVIK,VIDYASAGAR 2

SARWAGYA, SOUVIK,VIDYASAGAR 3

SARWAGYA, SOUVIK,VIDYASAGAR 4

SARWAGYA, SOUVIK,VIDYASAGAR 5

SARWAGYA, SOUVIK,VIDYASAGAR 6

SARWAGYA, SOUVIK,VIDYASAGAR 7

SARWAGYA, SOUVIK,VIDYASAGAR 8

SARWAGYA, SOUVIK,VIDYASAGAR 9

SARWAGYA, SOUVIK,VIDYASAGAR 10

• Date of Establishment

• Employees

• Revenue (INDIA)

• Market Cap (INDIA)

• Management Details

• Business Operation

• Company Secretary

• Auditors

1806(USA) & 1937 (India)

36002

451.628 ( USD in Millions )

114641.944731 ( Rs. in Millions )

CEO - Ian M. Cook(USA) Chairperson - D Samuel (India) MD - M V Deoras (India) Directors - D Samuel, Derrick Samuel, J K Setna, J Skala,

K V Vaidyanathan, M A Elias, M V Deoras, P K Ghosh, R A Shah, R D Calmeyer, V S Mehta

Household & Personal Products

K V Vaidyanathan

Price Waterhouse 11

SARWAGYA, SOUVIK,VIDYASAGAR 12

ROGER CALMEYERVP SOUTH ASIA & MD INDIA

MOSES A ELIASCFO / DIRECTOR

SHEKHAR BHARATWAJ VP - CUSTOMER DEVELOPMENT

K V VAIDYANATHAN LEGAL DIRECTOR & CO. SECRETARY

SANJEEV DALIDIRECTOR GSSO

LAURENCE WHEELEREVP – MFG & PSC

PRABHA PARAMESWARAN VP - MARKETING

ADITYA SINGH VP - HUMAN RESOURCES SURENDRA MANEK VP- IGTC

• In 1806, William Colgate introduced starch, soap and candle factory on Dutch Street in New York City under the name of William Colgate & Company.

• In 1857, William Colgate died and the company was reorganized as Colgate & Company under the management of Samuel Colgate, his son .

SARWAGYA, SOUVIK,VIDYASAGAR 13

• In 1873, the firm introduced its first toothpaste, an aromatic toothpaste sold in jars.

• His company sold the first toothpaste in a tube, Colgate Ribbon Dental Cream , in 1896.

• In 1928, Palmolive-Peet bought the Colgate Company to create the Colgate-Palmolive-Peet Company.

• In 1953 Peet was dropped from the title, leaving only "Colgate-Palmolive Company", the current name.

SARWAGYA, SOUVIK,VIDYASAGAR 14

• Today Colgate has numerous subsidiary

organizations spanning 200 countries, but it is publicly listed in only two, the United States and India.

SARWAGYA, SOUVIK,VIDYASAGAR 15

SARWAGYA, SOUVIK,VIDYASAGAR 16

SARWAGYA, SOUVIK,VIDYASAGAR 17

SARWAGYA, SOUVIK,VIDYASAGAR 18

SARWAGYA, SOUVIK,VIDYASAGAR 19

• Rated as the #1 brand by the A&M – MODE Annual Survey for India’s Top Brands for eight out of nine years during the period 1992 to 2001• Ranked as India’s Most Trusted Brand across all categories for four consecutive years 2003 to 2006 by Brand Equity’s “Most Trusted Brand” Survey• In Brand Equity’s 2007 “Most Trusted Brand” survey, Colgate was rated the leading FMCG Brand, 2nd position in overall survey.

SARWAGYA, SOUVIK,VIDYASAGAR 20

• 51% market share in the toothpaste segment . • 48% market share in the toothpowder market . • 30% share in the toothbrush market .

SARWAGYA, SOUVIK,VIDYASAGAR 21

22

SARWAGYA, SOUVIK,VIDYASAGAR 23

Urban 84%

Rural 79%Urban + Rural 81%

• 2032 direct accounts & 4,224,630 indirect accounts

• Numeric Distribution of Colgate Toothpaste @ Dec 2008:

SARWAGYA, SOUVIK,VIDYASAGAR 24

Category

ToothpasteToothpowderToothbrush

Value SOM %

48.546.437.7

Market Position

111

Relative Share

1.61.52.8

– Increasing circumference of toothpaste tube. – Free Dental Check-up in mobile vans. – Free Dental Check-up by sending a SMS. – Scholarship offers like Learn & earn offer .– On 4Sept.2009,Colgate-Palmolive signed SRK as its

Brand ambassador.

SARWAGYA, SOUVIK,VIDYASAGAR 25

– Focusing toward rural rich and consuming class by

endorsing the development of ‘Colgate Ayurvedic Toothpowder.

– They would come up sachets of these tooth powder and position toward rural population who buy in smaller lots.

– For Urban population, they would come up with the products suiting to young generation .

– For Urban rich and consuming class, they would come up with the products on the basis of functional benefits .

– Introduction of battry or electric toothbrush which is a big hit in france.

SARWAGYA, SOUVIK,VIDYASAGAR 26

SARWAGYA, SOUVIK,VIDYASAGAR 27

SARWAGYA, SOUVIK,VIDYASAGAR 28

SARWAGYA, SOUVIK,VIDYASAGAR 29

SARWAGYA, SOUVIK,VIDYASAGAR 30

• INDIA:• Colgate-Palmolive is Rs1,300 crore company started in year 1937.In Rs2,400 crore

domestic market it enjoys 50% of market share.It spread across 4.5 million retails outlets out of which 1.5 million are direct outlets.

• Revenue - 451.628 ( USD in Millions )• Market Cap -114641.944731 ( Rs. in Millions )• Total Income - Rs. 20609.164 Million ( year ending Mar 2010)

Net Profit - Rs. 4232.582 Million ( year ending Mar 2010)

• USA:• Revenue : US$15.3 billion• Operating income US$3.73 billion• Net income US$2.29 billion • Total assets US$11.1 billion • Total equity US$3.12 billion

31

Company Sales(Rs.Million)

CurrentPrice

Change (%)

P/E Ratio MarketCap.(Rs.Million)

52-WeekHigh/Low

Hindustan.Unilever ltd

175238.00 272.45 0.54 26.75 594518.54 329/218

Dabur India 28568.70 91.10 -4.71 35.72 158579.94 112/78

Godrej Consumer

12678.81 381.40 -1.19 32.75 123417.28 480/225

Colgate Palmolive

19624.59 843.00 0.23 25.30 114641.94 996/651

Marico 20242.90 123.70 -3.09 31.15 75993.38 153/96

Emami 9905.77 398.85 -2.83 27.94 60350.69 512/225

Gillette India

8524.79 1744.10 -0.96 45.75 56831.88 2038/1251

Godrej Industries

8163.68 172.00 -2.96 49.76 54631.48 248/137

P&G Hygiene

9044.59 1649.70 -0.36 33.54 53550.48 2372/1555 32

• PRODUCT• PLACE • PROMOTION• PRICE

SARWAGYA, SOUVIK,VIDYASAGAR 33

SARWAGYA, SOUVIK,VIDYASAGAR 34

•They try to position some innovative toothpaste with a brand name other than Colgate but under the umbrella of Colgate Palmolive.•Focusing toward rural rich and consuming class by endorsing the development of ‘Colgate Ayurvedic Toothpowder‘.•They would come up sachets of these tooth powder and position toward rural population who buy in smaller lots.

• They would try to increase product penetration to rural population.

• They would try to increase the wholesalers to smaller towns.

• They would track the distribution path so that they are covering all the village areas around the towns.

SARWAGYA, SOUVIK,VIDYASAGAR 35

• They are positioning Colgate dental white crème and toothpowder towards rural rich segment .

• For rural consuming class they are endorsing Cibaca toothpaste.

• Advertisement through T.V. media, Print media. • FM Radio for Urban population & MW and SW

radio for Rural population . • Hoarding on National highways.

SARWAGYA, SOUVIK,VIDYASAGAR 36

• Based on the competitor's price .• Charging higher premium on niche products

than general dental cream which is focused on consuming and lower income classes.

• Pricing done on the basis of price points• Packaging would be customized on the basis

of price points.

SARWAGYA, SOUVIK,VIDYASAGAR 37

SARWAGYA, SOUVIK,VIDYASAGAR 38

SARWAGYA, SOUVIK,VIDYASAGAR 39

• Focus on innovation and new product launches

• Colgate business planning initiative • Product research • Highly leveraged • Strong financial performance

• Competitive landscape from other Private label growth

• Increasing commodity prices • Falling consumer confidence in the US • Product research• High leveraged

SARWAGYA, SOUVIK,VIDYASAGAR 40

• Emerging markets growth

• Deploying advance technologies

• Growing Hispanic population in the US

SARWAGYA, SOUVIK,VIDYASAGAR 41

• Competitive landscape from other Private label growth

• Increasing commodity prices

• Falling consumer confidence in the US

SARWAGYA, SOUVIK,VIDYASAGAR 42

SARWAGYA, SOUVIK,VIDYASAGAR 43

SARWAGYA, SOUVIK,VIDYASAGAR 44