Marketing Management Fall 2013. Introductions Tony Gallo – Tony.gallo@hawkpartners.com...

Marketing Management

Fall 2013

Introductions

• Tony Gallo– Tony.gallo@hawkpartners.com

• Erika Meldrim– ejmeldrim@gmail.com

• You…– Who are you?– Why are you taking this class?

A few words…

• About being late or missing class…• About expectations, lively debate, and this class• About grades…– Participation 20%– Team presentation 20%– Short papers 35%– Final paper 25%

• About Apple, Amazon, Zappos, Google, Facebook• About the text book

What the Semester Looks Like

• Course will focus on essential marketing building blocks– Definition of marketing– Key functional elements– Market research– Product, Promotion, Pricing, Positioning– Segmentation– Social Media– Advertising/PR– Brand

Ten Minutes to Provoke Thought

• http://www.youtube.com/watch?v=keCwRdbwNQY

• • http://www.youtube.com/watch?v=0eUeL3n7

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Questions?

• For next week…– A one page paper on “Is Marketing an Art or a

Science?”– Cannot be both!!!– Looking for well-reasoned point of view– Email to me by 5pm on Monday