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Marketing Management
Fall 2013
Introductions
• Tony Gallo– [email protected]
• Erika Meldrim– [email protected]
• You…– Who are you?– Why are you taking this class?
A few words…
• About being late or missing class…• About expectations, lively debate, and this class• About grades…– Participation 20%– Team presentation 20%– Short papers 35%– Final paper 25%
• About Apple, Amazon, Zappos, Google, Facebook• About the text book
What the Semester Looks Like
• Course will focus on essential marketing building blocks– Definition of marketing– Key functional elements– Market research– Product, Promotion, Pricing, Positioning– Segmentation– Social Media– Advertising/PR– Brand
Ten Minutes to Provoke Thought
• http://www.youtube.com/watch?v=keCwRdbwNQY
• • http://www.youtube.com/watch?v=0eUeL3n7
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Questions?
• For next week…– A one page paper on “Is Marketing an Art or a
Science?”– Cannot be both!!!– Looking for well-reasoned point of view– Email to me by 5pm on Monday
