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Marketing management presentation on Colgate
Group members
Kaveshna
Arif
Monit
Vikas
Sorabh
Table of contents
Timeline of Colgate
POSITION IN GLOBAL MARKET
Product Life Cycle of Colgate
Marketing Mix
SWOT
Promotional tools
1806
1873
18961928
1953
Timeline of colgate
POSITION IN GLOBAL MARKET
Product Life Cycle of Colgate
Time
Sales Introduction Growth Maturity Decline
4P’s
Price
Product Promotion
Place
SWOT analysi
s
Strength
Weakness
Opportunities
Threats
Promotional tools
Increasing circumference of toothpaste tube.
Free Dental Check-up in mobile vans
ADVERTISEMENT
Various Surveys like…Attractive offers:
Free Dental Check-up by sending a SMS
Scholarship offers like Learn & earn offer
1-5
5-1010-15
15-20
20-25
Segment Targeted
Conclusion
Recommended