Marketing management trans studio

R47A - Syndicate 6:

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MM5008 MARKETING MANAGEMENT

• Trans Corp. (PT Trans Corporation) formerly known as PT Para Inti Investindois a business unit of CT Corp in the field of media, lifestyle, and entertainment.

• At first, Trans Corp. founded as a liaison between the television station Trans TV with a television station that had just taken over 49% ownership stake by CT Corp of Kompas Media Group, Trans 7 (formerly TV7).

• Trans Corp is owned by CT Corp that was driven Chairul Tanjung.

• Largest Indoor theme Park in Indonesia (world's third-largest indoor theme park)

• Mega Development project under the management of Trans Corp., one biggest media corporations in Indonesia.

VISION

• build the largest tourism and entertainment area in Indonesia that will be the pride of the entire nation, Indonesia.

MISION

• become a developer for the largest tourism and entertainment region in Indonesia.

SEGMENTATION• Families• Children, Teenagers, Youngster, and Adult• Students, Executives

TARGETING• Middle to high class• Modern, Urban style

POSITIONING• Differentiation Positioning: “Lifestyle and Entertainment”

PLACE

a. Trans Studio Makassar

Built on the area of 12.7 hectares with investment up to IDR 1 trillion.

Located on the main road of Metro Tanjung Bunga Street, Makassar.

b. Trans Studio Bandung

Integrated with Trans Studio Malland The Trans Hotel (TSM), GatotSubroto Street 289, Bandung.

PRODUCT

• The rides also contain space simulation program of several television stations (Dunia Lain, Si Bolang, Jelajah, Ayun Ombak, and Angin Beliung).

• Visitors can experience the feeling of a celebrity in front of the camera or to be the crew of a television show.

• Studio Central, providing the visitors the glamour world of Hollywood; the zone reveals tricks and secrets behind the scenes of great movies.

• Various Performances in the amphitheater (Parade, Show)

Many of the rides are adopted from Universal Studios and Disneyland (US).

Theme Park, consists of:a. 22 features and amusement rides

(Central Studio, Lost City, Magic Corner, Tsunami Island and Cartoon City).

b. Facilities (The Coffee Bean, Baskin Robins, Corvette Dinner)

• The Yamaha Race Coaster Ride is one of 3 top extreme roller coasters in the world (2 units in America and 1 unit in Bandung) with a speed of 130 km/hour racing down from a height of 49 meters.

PRICE

Weekdays (Monday – Friday)

IDR 150.000

Weekend (Saturday and Sunday)

IDR 200.000

Website http://www.transstudioworld.com/http://www.transstudiobandung.com/http://transstudioworld.net/

PROMOTION

TV CommercialAdvertisement through TV Commercial on Trans TV and Trans 7.

Trans studio advertise the theme park on Trans TV and Trans 7 commercial. In exchange, Trans Studio do the promotions of other Trans corp. business line (Trans

TV, Trans 7) Banner, rides and attractions, Mascots

PROMOTION (Cont.)

• MEGA CASHMega Cash Card must be filled with a certain nominal amount before the transaction can be used. All transactions in the area of Trans Studio Theme Park Bandung use this card as a means to pay.

SPECIAL OFFERS:1. Silk Air2. Merpati Air3. Cipaganti

free meal in Studio Chick Trans Studio by showing the boarding pass (of SILK AIR and MERPATI AIR ) or ticket (CIPAGANTI) in the counter of Trans Studio‘s Customer Service.

Marketing and Promotion Strategy

Education and Entertainment (Edutainment) Programs

create programs that not only

meets the entertainment needs but also provide programs the element of education.

Children learn and get information in science center, Trans City theatre or Amphitheatre during playing in there.

• TRANS STUDIO offers excitement and amusement to the busy urban families/people.

• INTERACTING WITH COSTUMER: DIRECT MARKETING (direct communication with individual to obtain immediate response)

Customers can buy online ticket via email or contact number admin@transstudioworld.net & 085746634046 – Ali

Connecting with Costumers

• Building and Developing Loyalty Program:

To create a strong, tight connection to customers

TRANS STUDIO often gives special offering (every month or in particular occasions)

e.g. In September 2012, A special promotion: CAMPUS DAY

• TRANS STUDIO create an members and get special offering for their member. Such as VIP Access Trans Studio.

Connecting with Costumers

Success of TRANS STUDIO

• Has built its strong brand.

• Largest Indoor theme park in Indonesia.

• The international sophisticated entertainment that is not less than an amusement park in other countries such as Universal studio.

• As “one stop lifestyle and entertainment area” which include an indoor theme park, shopping centers, and 5-star hotels.

• Attracts many domestic as well as international tourists (from other ASEAN countries, especially Malaysians). Bandung and Makassarhas grown into a major tourist destination.

THANK YOU FORYOUR ATTENTION