Marketing Presentation

COMPUTER RACK RETAIL AUDITPresented by Irfan Jessa, Mark Jones, Matthew Jones, Krysten Puczko, and Vanessa Sambrooke

Agenda

Company Profile Computer Rack’s Strengths Computer Rack’s Weaknesses Opportunities Threats Recommendations Closing

Company Profile

Computer and Electronics Retailer Ownership Locations Hours Services Offered

Computer Rack Strengths

Product and Inventory Breadth of Inventory Selection

Relationship Retailing Personal Selling Repeat Customers

Management and Personnel Employee Turnover Employee Training

Computer Rack’s Weaknesses Location

Trading area analysis Traffic Analysis

Facility Exterior Displays

Store Exterior

Computer Rack’s Weaknesses Location

Trading Area Analysis Traffic Analysis

Facility Exterior Displays In Store Fixtures

In Store Fixtures

Computer Rack’s Weaknesses Location

Trading Area Analysis Traffic Analysis

Facility Exterior Displays In Store Fixtures

Promotions Advertising Word of Mouth

Opportunities

Technological Advances Internet Based Services

Social Media Promotions

Threats

Direct Competitors Memory Express

Indirect Competitors Best Buy Future Shop Staples Apple Store

Slow Recovery after economic downturns Volatility of the overall Computer

Industry

Recommendations

Product Open-to-buy Budget and Inventory Control

Store Design and Merchandising Update Point of Purchase Displays

Examples of Point of Purchase Displays

Recommendations

Product Open-to-buy Budget and Inventory Control

Store Design and Merchandising Update Point of Purchase Displays Facility

Exterior Improvements

Examples of Exterior Improvements

ComputerRack

Recommendations

Product Open-to-buy Budget and Inventory Control

Store Design and Merchandising Update Point of Purchase Displays Facility

Exterior Improvements Interior Improvements

Examples of Interior Improvements

Recommendations

Product Open-to-buy Budget and Inventory Control

Store Design and Merchandising Update Point of Purchase Displays Facility

Exterior Improvements Interior Improvements

Promotions Social Media Advertising Direct Email Updates

Competitors Email Promotion

Questions?