Max & Ermas Brand Powerpoint

Brand History

Max and Erma VisocnikBought from Paul “Slim” Jones in 1958Owned for 14 yearsGerman Village Columbus,OHMay 12th 1972

Barry Zacks &Todd BarnumHundreds of namesRenovationsUnique and HomelyDec, 25th, 1972“Neighborhood Gathering Place.”All-American menu

Garbage Burger

bacon, american, cheddar, swiss, mozzarella, grilled onions, sauteed mushrooms, guacamole, and marinara sauce

Still a Favorite Today

It’s own unique gathering place

Over 60 locations in 12 states, 9 locations in 20 miles

Same nice atmosphere

PromotionsThe Great Hamburger Eat OffBeard Growing ContestLadies NightMax’s Night OutSure Happy it’s Thursday

Brand ExcitementBy 1978 Indianapolis, Dayton, Lexington 1980 Pittsburgh1981 3rd Columbus location with the first,

pasta bar, raw bar, and Victorian lounge1982 “Best Hamburger in Columbus” Also became a publicly held company selling

300,000 shares in two days1983 on to MichiganRemodel older locations

The Pride of Max & Erma’sNot very trendy or upscale“Give the guests what they want”Familiar FoodGood qualityFrom ScratchCompany- “We continue to be committed

to creating a fun experience for our guests and employees.”

Most Recent and Successful PromotionsMax & Erma’s Jingle Bell Run for Arthritis Max & Erma’s what I did on my summer

vacation picture contestRecent promotions “Name that Dog”

contestFundraisers