Max2013 rejected apps presentation

How to Avoid App Store Rejections with Your Mobile AppsMichaël CHAIZE & Greg WILSON | Creative Cloud Evangelists

What will you learn during this presentation ?

PROCESS

DEMYSTIFY

WHY REJECTED ?

WHAT CAN I DO ?

CONCLUSION

Introduction

Michaël Chaize

@mchaizeCreativeDroplets.com

Greg Wilson

@gregsramblingsGregsRamblings.com

Fantastic guy MAN

THE YEAR

Introduction

Michaël Chaize

@mchaizeCreativeDroplets.com Narcissus

0 rejection

Introduction

Michaël Chaize

@mchaizeCreativeDroplets.com Game of Flex (aka Tour de Flex)

3 rejections

Introduction

Michaël Chaize

@mchaizeCreativeDroplets.com Smart Aliens

10 rejections

Introduction

Michaël Chaize

@mchaizeCreativeDroplets.com Appliness

1 embarrassing rejection

Who are you ?

?????? rejection(s)

CONCLUSION

www.CreativeDroplets.com

Apple App Store approval process

1.Develop 2.Test 3.Distribute

Apple App Store approval process

1. You buy an iOS developer certi!cate (99$/year)2. You develop your application using the iOS SDK (Xcode), orPhoneGap, or AIR...3. You sign your .ipa for testing and test it on devices4. You create an application in the iTunes Connect portal5. You sign your .ipa for distribution and upload it to Apple6. Apple reviews your application

iTunes Connect app statuses

Prepare for Upload

Waiting for Upload

Waiting for Review

Application Loader(Mac OS only)

10 days later In ReviewPriority lane - Once in a life 2 hours to 48 hours

Ready for Sale

Rejected

Resolution Center

Your app status is in Review

“Your app is rejected”

iTunes Connect app statuses

Demystify the app store

My! #1Apple doesn’t approve

hybrid applications

#1 -Apple doesn’t approve hybrid applications

Objective-C Java NDK C#J2ME C/C++C++ C++

Objective-C Java NDK C#J2ME C/C++C++ C+++ +

Native Shell

WebView

Native Shell

WebView

Native Shell

WebView

Native Shell

WebView

Native Shell

WebView

Native Shell

WebView

Native Shell

WebView

“Hybrid Apps”

JavaScript

PhoneGap Build

ipa apk OTA xap wgz ipk

My! #1Apple doesn’t approve

hybrid applicationsWRONG

BBC Olympics

Untappd

HealthTap

MAX 2013

Lil’ Doodle by Andrew Trice

PhoneGap API Explorer by Christophe Coenraets

YES...Apple approves Hybrid applications. You can use the iOS SDK, but also PhoneGap, AIR...Hybrid applications don’t have to look like web applications. Hybrid applications don’t have to look like classic iOS applications.

BUT...Why do we have so many hybrid applications rejected ?

My! #2Apple review is exact

science

My! #2Apple review is exact

scienceWRONG

Who are Apple reviewers ?

Secret people."ey review hundreds of apps.

"is is a 80% automated, 20% subjective.

Your identity counts.

Your brand counts.

Marrio# iPhone app

Avatar South Park

"e part of subjectivity...

Smart Aliens free Smart Aliens premium

rejected

APPROVED SAME CODEBASE

Who are Apple reviewers ?

If you’re not a big brand, do they support you ?

My! #3Apple is picky and won’t

support me

"e Resolution Center

App store process - THE MOVIE

App store process - Submit an appeal

Apple will call you and coach you

My! #3Apple is picky and won’t

support meWRONG

Conclusions

If your app is rejected, understand why and !x it.Don’t !ght against Apple.

Reasons why your app can be rejected, and solutions

It’s a mindset

Classic reasons for dummies

1. Private frameworks - Interpreted code2. Follow Apple’s guideline3. Copying existing native functionality4. Inappropriate keyboard type5. Manage lost connection 6. Don’t infringe trademarks7. Don’t mention Steve Jobs8. Don’t hack an airplaneetc...

"e native experience

"Reconsider Web-Based DesignsIf you're coming from the web, you need to make sure that you give people an iOS app experience, not a web experience. Remember, people can visit your website on their iOS-based devices using Safari on iOS."

Phraffle - Rejected

Do you really need an app ? Why not a web app ?

Good question

I’m perplexed

Web application vs. Native application

Native Applications Mobile Web Applications

Capabilities - Device’s native features, information and hardware

Capabilities - Limited amount ofthe device’s native features

Monetization - App store Monetization - Classic web paywall

Updates - 10 days, not forced Updates - Automatic

Discoverability - the app store is full> Marketing campaign is mandatory

Discoverability - Classic Web SEO

It’s not a trivial choice

What did Phraffle ?

h#p://gregsramblings.com/

Radio X-Track - the website

Radio X-Track - my !rst design was rejected

Radio X-Track - Fresh new design - approved

"e Native experience: Hybrid apps and UI components

h#p://topcoat.io

"e Native experience: Performance and architecture

Backbone Angular

JavaScript frameworks

Mobile frameworks

app-UI

Retina Display Launch time300ms tapTransitionsScrolling

Backbone Angular

Mobile frameworks

app-UI

Retina Displayh#p://coenraets.org/

h#p://coenraets.org/samples/pageslider/index.html

Launch time300ms tapTransitionsScrolling

Backbone Angular

Mobile frameworks

app-UI

Retina Displaywww.tricedesigns.com/

h#p://tricedesigns.com/census/

Launch time300ms tapTransitionsScrolling

Once your app is approved... Welcome to hell.

$e users are more hurtful than Apple.

Less obvious rejection reasons

“Beta”, “Demo”, “Android”... forbidden words

Expired certi!cate

You’re with me. You’re under my protection.

iCloud storage

Keep me light.

Sometimes Apple helps you from the beginning

What is bad design ?

Apple business model or app store integrity

Greg's Toolkitappgratis

A lot of reasons...

Resources

h#p://adobeevangelists.com/ Appliness Creative Cloud > Learn

CONCLUSION

You have the power

It’s not exact science

Engage with Apple

Stay classy

Take the SESSION SURVEY on the MAX COMPANION app

…for your chance to WIN one of these e-books from Adobe Press

Every survey you submit enters your name to win the daily grand prize -

an Apple® iPod Nano®.

CONCLUSION

www.CreativeDroplets.com

@mchaize& @gregsramblings

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