May 5, 2004Slide 2 Team Organization May 5, 2004Slide 3 Overview Define Goals, Objectives, Risks...

May 5, 2004 Slide 2

Team Organization

Ze a l Pa te lPrin ciple

I n v e s t ig a to r

J e re m y W ils o nS o f twa reEn g in e e r

D a n ie l A n de rs o nPro g ra m A n a ly s t

W e b D e s ig n

D e bo ra hA n de rs o n

Pro g ra m A n a ly s t

J e f f M cC re a ryPro g ra m A n a ly s t

S e a n A lco sPro g ra m A n a ly s t

May 5, 2004 Slide 3

Overview

• Define Goals, Objectives, Risks

• Product Components

• Prototype Components

• Testing

• Budget

• Schedule

May 5, 2004 Slide 4

Societal Problem Defined

Tire blowouts cause 23,000 crashes per year, including 535 fatal accidents, 66 percent of which can be attributed to low tire pressure,

according to the National Highway Transportation Safety Administration.

The NHTSA further states that the operators of 1 out of 3 vehicles are driving with low tire pressure and are unaware of the problem.

May 5, 2004 Slide 5

Societal Impact

May 5, 2004 Slide 6

Government Solution

• Transportation Recall Enhancement Accountability and Documentation Act (TREAD Act)

• Tire pressure monitoring – Section 13

• Monitoring phased in October 2004 to October 2007

May 5, 2004 Slide 7

Federal Mandates Issues

• Provisions for direct and indirect monitoring– Direct Monitoring is through sensors mounted inside the

tire– Indirect monitoring is calculated by wheel rotation rates

through the ABS system

• Mandate declared ineffective and must be rewritten for only direct monitoring

*Detroit News

May 5, 2004 Slide 8

Mandated Alert Levels

Ideal Pressure = 22 psi

10.00

12.00

14.00

16.00

18.00

20.00

22.00

24.00

26.00

28.00

30.00

0 25 50 75 100 125 150 175 200

Degrees Fahrenheit

psi

Ideal

OmnAuto

DirectAlert

IndirectAlert

May 5, 2004 Slide 9

Pressure is Critical

*Bridgestone/Firestone

May 5, 2004 Slide 10

Temperature is Critical

*Bridgestone/Firestone

May 5, 2004 Slide 11

Solution Description

The OmnAuto system provides the capability to alert the driver of low pressure relative to temperature and maintains a history to spot

potential dangerous trends.

May 5, 2004 Slide 12

Product Goals

• Meet and exceed tire pressure monitoring mandate

• Will be the first pressure and temperature monitoring system with built in historical data

• Proof of concept

• SBIR funding for phase II

• Start production March 2005

May 5, 2004 Slide 13

Product Objectives

• Integrate commercial temperature and pressure sensors

• Monitor conditions real-time• Real-time processing of data• Generating alarms real-time • Store data at pre-determined time

intervals• Provide graphs of the data for further

analysis

May 5, 2004 Slide 14

Product Risks

• Loss of real time data capture -Proprietary CAN protocols

• Dependant upon properly functioning automobile

• RF interference• Failure to meet the industrial standards

or obtain QA certification

May 5, 2004 Slide 15

OmnAuto TMS Solution

C o m p u te rize dC o n tro l S ys te m

C A N B US

R F R e ce iv e r

D a s hA le rt R F 1 5 % L o w

D L C (D a ta L in k C o n tro lle r)

O M B (S e cu rity Ne two rk )

Tire S e n s o rs (4 )

H a rd wa re In terfa ce

P ro cesso r

R e m o vabl e M e m o r y

C o m p u te rize d C o n tro l S ys te m

M e m o r y

May 5, 2004 Slide 16

OmnAuto TMS Dataflow

D e vic e D r ive rP ro c e s s in gF u n c tio n s

E m b e d d e dD a ta b a s e

E n g in e

P h ys icalM em ory

V e h ic le D L C

May 5, 2004 Slide 17

OmnAuto TMS Solution

C o m p u te rize dC o n tro l S ys te m

C A N B US

R F R e ce iv e r

D a s hA le rt R F 1 5 % L o w

D L C (D a ta L in k C o n tro lle r)

O M B (S e cu rity Ne two rk )

Tire S e n s o rs (4 )

H a rd wa re In terfa ce

P ro cesso r

R e m o vabl e M e m o r y

C o m p u te rize d C o n tro l S ys te m

M e m o r y

May 5, 2004 Slide 18

Project Sensors

May 5, 2004 Slide 19

Prototype Sensors

May 5, 2004 Slide 20

Prototype Sensors

May 5, 2004 Slide 21

Project Input

R F R e ce iv e r

D L C (D a ta L in k C o n tro lle r)

O M B (S e cu rity Ne two rk )

D e vic e D r ive r

May 5, 2004 Slide 22

Prototype Input

May 5, 2004 Slide 23

Project Alarms

C A N B US

D a s hA le rt R F 1 5 % L o w

D L C (D a ta L in k C o n tro lle r)

D e vic e D r ive r

May 5, 2004 Slide 24

Prototype Alarms

D e vic e D r ive r C o m p u te rS c r e e n

May 5, 2004 Slide 25

Project Historical Output

P ro cesso r

R e m o vabl e M e m o r y

May 5, 2004 Slide 26

Prototype Historical Output

D e vic e D r ive r

May 5, 2004 Slide 27

Prototype Hardware

Te m pe ra tu reS e n s o r

Pre s s u reS e n s o r

L a bJ a ck

C o m pu te rS D M e m o ryC a rd/R e a de r

May 5, 2004 Slide 28

Prototype Dataflow

L a bJ a ckin te rfa ce

Pro ce s s in gM o du le

A la rm in gW in do w

S D M e m o ryC a rd

May 5, 2004 Slide 29

Testing

May 5, 2004 Slide 30

Product Risks

• Loss of real time data capture -Proprietary CAN protocols

• Dependant upon properly functioning automobile

• RF interference• Failure to meet the industrial standards

or obtain QA certification

May 5, 2004 Slide 31

Risks Mitigated

• Develop Protocols for one manufacturer, focused marketing

• System check every time ignition is turned on

• Unique sensor ID to only log data for the four sensors

• A well-developed project plan - to meet QS-9000 to ensure quality assurance.

May 5, 2004 Slide 32

Team Structure

O m n A u toPre s ide n t

Prin cipleI n v e s t ig a to r

S o f twa reEn g in e e r

Ele ctrica lEn g in e e r

M e ch a n ica lEn g in e e r

H a rdwa reTe a m

S o f twa reTe a m

Pro g ra mA n a ly s t s

May 5, 2004 Slide 33

Cost Per Unit

Estimated Product Cost per Unit

 Sensors $ 34.00

56MB memory chip $ 24.00

Processor Board/Chip $ 55.00

Housing $ 35.00

Display $ 34.00

SD card $ 5.00

Total $187.00

May 5, 2004 Slide 34

Phase II Cost

Phase II - Prototype  

Administration $ 29,166.67

Overhead $114,000.00

Personnel $238,000.00

Materials & Consumables $ 54,661.00

Facilities $ 95,000.00

Total Cost $530,827.67

May 5, 2004 Slide 35

Phase III Cost

Phase III - Production  

Administration $ 128,000.00

Overhead $ 270,000.00

Personnel $ 547,000.00

Materials & Consumables $6,864,500.00

Facilities $ 110,000.00

Total Cost $7,919,500.00

May 5, 2004 Slide 36

Profit Margin & Break Even

FUNDING

Total Production Phase 3 Cost $7,919,500.00

Cost per Unit $ 187.00

Profit per Unit $ 105.00

Sales Price per Unit $ 292.00

Sales Units 30,000

Production Units 34,500

Total Sales $8,760,000.00

Total Product Cost $7,919,500.00

Profit/Loss $840,500.00

Market share for the profit 0.750% 

Units sold for Breakeven 27122

Cars needing sensor in 2006 4,000,000

Market Share to Break even 0.68%

May 5, 2004 Slide 37

Phase II Schedule

Milestones

May June July Aug Sept Oct Nov Dec Jan Feb

2004 2004 2004 2004 2004 2004 2004 2004 2005 2005

Prototype Design   x                  

Prototype Hardware     x x              

Prototype Software     x x x x x        

Integrate Hardware & Software               x      

Formal Testing                 x x  

Production Specification Complete                     x

May 5, 2004 Slide 38

Conclusion

• Tires are not properly inflated• Federal Mandate is not strong enough• If data is available, safety will improve,

both long and short term• Correct Team, Correct Solution

• OmnAuto TMS will alert consumers to potentially dangerous conditions