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Work i procuced during my work experience at Amscreen.
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Bianca Prince
Media & Design
Amscreen
Amscreen is Europe’s largest, fastest
growing Digital Outdoor Network
During my work experience at Amscreen, my role was to support the sales team
with visual design and media that would ultimately boost sales an revenue.
Taking on the role as a junior designer I was expected to produce mocks which
would engage the clients and give them a visualisation of how their ads and
branding would be featured in our screens
My roles
Video Editing & Storyboarding
Visual design & illustration
Photo retouching &editing
Creative skills
Mocks
Ad
creation Printed
material
Photo
retouching
Edits
Mock Advertisements
I Mocked Ad creative's into
petrol forecourts to give
clients a preview of what their
ads would like in the screens.
Creative Examples
Creative's which I mocked into
screens for Companies such as talk
talk, orange and the sun.
Creative Story board Story board for Nike Ad I created using elements from one
of their most recent campaigns.
Trainers appear stretching on the
screen to communicate their level
of flexibility in the “free run” range.
An array of colours which
can be purchased from the
“free run” range, scroll across
the screen to indicate Nike's
flexible variety.
Begins with Nikes
original kaleidoscope
“Free run” video
1 2 3
Story board Creative
Creative mocked into
forecourt
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
Creative Story board
Creative mocked into
forecourt
QuickTime™ and a decompressor
are needed to see this picture.
YouTube
Mocks
Original video creative's which I edited to specify to the clients brief and branding, which I
then mocked into screens in petrol forecourts. The you tube mocks are designed to give
the clients a visual representation of how potential customers will view their Ad’s in our
screens.
Presentation
Elements
The sales team would often need visual representations of information to support their
sales pitches when presenting to clients. I would create these visual elements to aid them
in their pitches.
Presentation
Elements
Auto colleague created to illustrate the number of car companies which have
advertised within our screens.
Presentation
Elements
Design to illustrate how face tracking works form the view of a camera within a
petrol forecourt.. I mocked the background and people into this forecourt
environment and adding the squares and pixilation for emphasis.
Conceptual Designs
This conceptual design represents how a football goals app
would be marketed in our screens, with the map locating
the local football clubs. On the side are the elements I
created to be mocked into screen, signifying the scores and
up and coming matches.
Conceptual Designs
Draft 1
First draft for a “Face tracking” illustration. showcases how highly developed cameras in
our screens will use face recognition to collect measurable data, that will help clients to
target their Ad’s more effectively.
Conceptual Designs
Draft 2
In my second draft I made the
design portrait to comply with the
design brief, I also tried to
incorporate steps to illustrate
directly how the face tracking
collects data. However I found this
design too crowded and over
complicated.
Conceptual Designs
Final
In my final draft I created a neater
simplistic design through my use of
iconography and symbols .
I made the diagram the focus point of
the image and positioned the columns
around the boarders containing data
which the camera records.
Mock Creative Draft 1
I created this mock to represent how sports related media such as tennis scores
could be advertised within our screens.
Mock Creative Draft 2
Mock Creative
Mock Creative
Final
The final design I
mocked into a forecourt
screen to create a crisp
image which clearly
highlighted the
accessibility of sports
content.
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