Bianca Prince

Media & Design

Amscreen

Amscreen is Europe’s largest, fastest

growing Digital Outdoor Network

During my work experience at Amscreen, my role was to support the sales team

with visual design and media that would ultimately boost sales an revenue.

Taking on the role as a junior designer I was expected to produce mocks which

would engage the clients and give them a visualisation of how their ads and

branding would be featured in our screens

My roles

Video Editing & Storyboarding

Visual design & illustration

Photo retouching &editing

Creative skills

Mocks

Ad

creation Printed

material

Photo

retouching

Edits

Mock Advertisements

I Mocked Ad creative's into

petrol forecourts to give

clients a preview of what their

ads would like in the screens.

Creative Examples

Creative's which I mocked into

screens for Companies such as talk

talk, orange and the sun.

Creative Story board Story board for Nike Ad I created using elements from one

of their most recent campaigns.

Trainers appear stretching on the

screen to communicate their level

of flexibility in the “free run” range.

An array of colours which

can be purchased from the

“free run” range, scroll across

the screen to indicate Nike's

flexible variety.

Begins with Nikes

original kaleidoscope

“Free run” video

1 2 3

Story board Creative

Creative mocked into

forecourt

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

Creative Story board

Creative mocked into

forecourt

QuickTime™ and a decompressor

are needed to see this picture.

YouTube

Mocks

Original video creative's which I edited to specify to the clients brief and branding, which I

then mocked into screens in petrol forecourts. The you tube mocks are designed to give

the clients a visual representation of how potential customers will view their Ad’s in our

screens.

Presentation

Elements

The sales team would often need visual representations of information to support their

sales pitches when presenting to clients. I would create these visual elements to aid them

in their pitches.

Presentation

Elements

Auto colleague created to illustrate the number of car companies which have

advertised within our screens.

Presentation

Elements

Design to illustrate how face tracking works form the view of a camera within a

petrol forecourt.. I mocked the background and people into this forecourt

environment and adding the squares and pixilation for emphasis.

Conceptual Designs

This conceptual design represents how a football goals app

would be marketed in our screens, with the map locating

the local football clubs. On the side are the elements I

created to be mocked into screen, signifying the scores and

up and coming matches.

Conceptual Designs

Draft 1

First draft for a “Face tracking” illustration. showcases how highly developed cameras in

our screens will use face recognition to collect measurable data, that will help clients to

target their Ad’s more effectively.

Conceptual Designs

Draft 2

In my second draft I made the

design portrait to comply with the

design brief, I also tried to

incorporate steps to illustrate

directly how the face tracking

collects data. However I found this

design too crowded and over

complicated.

Conceptual Designs

Final

In my final draft I created a neater

simplistic design through my use of

iconography and symbols .

I made the diagram the focus point of

the image and positioned the columns

around the boarders containing data

which the camera records.

Mock Creative Draft 1

I created this mock to represent how sports related media such as tennis scores

could be advertised within our screens.

Mock Creative Draft 2

Mock Creative

Mock Creative

Final

The final design I

mocked into a forecourt

screen to create a crisp

image which clearly

highlighted the

accessibility of sports

content.