MERCHANDISE AND SELLING...

Paint protection marketing tools

Paint protection wallboard

• Consumers who are purchasing a new vehicle are ideal candidates for paint protection film

• Attract attention to your product offering with this 2’ x 3’ wallboard ideal for the showroom floor and waiting areas

• Includes paint samples with and without film to illustrate how the product works

Paint protection vehicle magnet

• Show consumers how they can protect their investment with paint protection film

• This 6” magnet can be placed on pre-loaded vehicles to call attention to the product in your showroom

• The colorful design attracts attention and generates interest to facilitate sales

LLumar.com

© 2014 Eastman Chemical Company. LLumar® and the LLumar® logo are trademarks of Eastman Chemical Company or one of its wholly owned subsidiaries. The ® used herein denotes registered trademark status in the US; marks referenced herein may also be registered internationally. Visual renderings are for illustrative purposes only; actual appearance of windows treated with film may vary. Printed in U.S.A. (07/14)

MERCHANDISE AND SELLING TOOLS

Paint protection counter top display

• Consumers who are purchasing a new vehicle are ideal candidates for paint protection film

• This acrylic counter top display includes brochures to educate consumers on the benefits of paint protection film

• The paint samples with and without film illustrate how the product works

“Prior to our LLumar program our penetration was roughly 25%. It has increased to over 35% with all of the new tools LLumar has provided to us.”

- Kirk Kiespert, Finance Director Murray BMW | Denver, CO

Every vehicle you sell with automotive film represents an additional profit opportunity. From the sales floor to finance to the service bay, LLumar’s complete in-dealership marketing materials support your one-to-one selling efforts. Capture sales with informed, confident customers.

Floor stand display

• Encourage consumers to consider window tint for their new vehicle

• Promote the product benefits with this 4’ tall display ideal for the showroom floor

• Includes call to action

Showroom point of sale Service drive point of sale

Digital marketing tools

Counter mat

• Support your one-to-one selling efforts with this 11” x 17” counter mat ideal for F&I, sales desk or service counter

• Highlight product benefits and performance levels to increase up-sell potential

• Facilitates the product selection process

Tri-plexi tabletop display

• Draw attention to your window tint offering in customer waiting areas

• Product benefits are highlighted with a call to action

Window tint wallboard

• Increase sales by displaying the benefits of window tint in high traffic areas

• This 22” x 32” wall display facilitates the product selection process

• Draws attention to the availability of clear films for truck and SUV up-sell opportunities

Heat demo unit

• Closing the sale is easy when consumers feel the benefits of tint for themselves

• This compact, interactive display simulates heat from the sun to demonstrate heat rejection

• Increases ability to up-sell to ceramic tint and clear film on privacy glass

Indoor/outdoor sandwich board

• Attract attention to your window tint offering in your service drive entrance

• This 2’ x 3’, heavy-duty construction sandwich board increases consumer awareness and includes a call to action

Consumer eblast template

• Build consumer demand for the window tint and paint protection products in your service offering

• Customized messaging allows you to target a variety of consumer segments

• Email templates can link directly to your website to drive traffic • Website graphics are provided in an easy-to-implement

digital toolkit

Indoor/outdoor banner

• Attract attention to your window tint offering as consumers enter your service drive

• This colorful, 2’ x 6’ heavy-duty vinyl banner can’t be missed • Includes grommets for easy hanging

Digital banner ads

• Generate consumer interest in window tint and paint protection film to drive traffic to your dealership

• Banner ads, designed in the most popular sizes, can link directly to a special offer on your website to drive sales