MG-GY-9503Final Presentation- Team-1-Kanishka Sukumar- N-15 Consultants-3

Giving the Good-old Survey a Face-lift

N-15 ConsultantsMay 2nd 2015

•N-15 Consultants - Who are we?

•NYU Enrollment Management System

•MGE Survey

•Developing our own Surveying tool

•MOTIF Website Prototyping

•Recommendations

•The numbers

Agenda

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N-15 Consultants

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Blue Ocean Strategy

Process Flow

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Identify topic area

Raw Materials – Categories and Elements

Mind Genomics

Testing - Macros

Marketing Phrases Segmentation Typing Engine

Advisory

Database

Roadmap- N15 Consultants

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Conduct Workshops • MGE • Develop new

clients

Build a database• Partnership • Industry exposure

Global Reach• Global cross

industry insights

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Advisory Mind Genomics

Surveys

Metrics

Universities

Products

Package DealPay per Use

Pay per use –Product Features

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General Overview N15 ConsultantsNumber of Surveys Unlimited

Number of Questions UnlimitedNumber of Responses Depends on license

Number of email invitations 90+Real-time reporting 55

Data exporting üData deletion Never

Supports all languages üPrice Free – 5000$/year

Pay per use –Product Features

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Report Creation Options N15 ConsultantsReal-time online report

Crosstabs Counts, Percentages, Means

Statistical Testing Chi-Square, T-test, Test of proportions

Graphing - bar graph, pie chart, spreadsheet ü

Export data to Excel, CSV üExport data to SPSS ü

Browse response individually üCan change title and internal report

value üShare results with others ü

Export report to PDF üExport report to Word üExport report to Excel üExport report to Email ü

Export report to Powerpoint ü

Pilot Project-NYU Enrollment

Management System

– MS MOT Program

Enrollment Management

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PROSPECTS

APPLICANTS

ADMITS

DEPOSITS

MELTS

• Unable to successfully create solid prospects for schools• Unable to identify who is interested

• Lack of reliable metric to convert prospects to applicants

• Competitive factors prevent the conversion from applicants to admits

• Barrier to get the customer past the applicant to admit• Too high admit rate

• The number of admits is more than the university can handle • Threat from world class schools• Too high yield rate

• Deposits being poached by competitors

Current State

PROSPECTS

APPLICANTS

ADMITS

DEPOSITS

MELTS

PROSPECTS

APPLICANTS

ADMITS

DEPOSITS

MELTS

What needs to be done?

Objectives

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ENROLLMENT QUALITY

ADMISSIONDECISIONS

GET THE BEST SEGMENT

OBJECTIVES

Serve the right combination of sauces to the customer.

EVEN BETTER?Without asking the customer what he wants !!

Project ScopeODI and Mind Genomics

MGE-SURVEY

Academic Reputation LocationQuality of

Faculty

NYUAvailability of Different ProgramsQuality of Instruction

Tuition Fee & Financial

AidJob Outcome

What defines a University

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What Skills do I need?

What does it feel like?

Who will I learn from?

Is it worth the cost?

Enrollment And Retention Strategy

Target Interests - Categories

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• Location• Academic

Reputation

• Quality of Faculty

• Quality of Instruction

• Tuition Fee and Financial Aid

• Costs

• Job Outcome

• Availability of Programs

STUDENTEXPERIENCE

LEARNING

VALUE FORMONEY

SKILLS

Survey – Rating Question

Survey – Categories and Elements

Building our own Surveying

Tool

So how does the user feel ?

So how does the user feel ?

Result Capture

MOTIF WEBSITE

PROTOTYPING

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“We know a lot about people interested in the MS MOT Program…

Answer just 3 questions and learn more about NYU’s MS MOT ! ”

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Questions for Segments

How likely are you to pursue a Masters Program if …. You will learn in a program where you access world class research centers

How likely are you to pursue a Masters Program if … You will expand your networking with alumni and corporations for future career

opportunities

How likely are you to pursue a Masters Program if … You get to experience student life in New York City with flexible coursework

Not at all Certainly Not Sure

Not at all Certainly Not Sure

Not at all Certainly Not Sure

LOCATION PREFERENCE

LANDING PAGES (1 OF 3)

CAREER ADVANCEMENT PREFERENCE

LANDING PAGES (2 OF 3)

EDUCATION PREFERENCE

LANDING PAGES (3 OF 3)

STAND OUT

NYU – MOTIF – Non MGE Recommendations

LEADS NEEDSSOCIAL MEDIA

MOTIF – GAP ANALYSIS

Fee Structure Student Advisory Board NYU Incubator

MAKE INFORMATION BITE-SIZED

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RECOMMENDATIONS

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Customized Messaging for segments

Segment 1:To Learn

Segment 2:To Earn

Segment 3: To Have Fun

Decision Driver • Research • High Paying Jobs • New York City

Must have • Innovation-Driven

• Strong Alumni • Cultural Diversity

Okay to include • Incubators • Internships • Flexible Schedule

Avoid • Cultural Diversity • Startups • Research

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EXPERIENCE THE CITY

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ALUMNI AWESOMENESS

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COURSE FLEXIBILITY

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SCHOLARSHIPS

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N-15 –The numbers

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Build 25 high research activity university affiliations

Focus on Marketing and Management programs

Conduct workshops to encourage tool adoption

2015Create a Database and promote licensing to new graduates

Advisory services in the Education Industry – 20 clients

Achieve 100 new university affiliations on PPU

Design Pay per Survey model for 3 hot industries

2016Workshops for licensed consultants

Acquire 3 Fortune 100 clients on Pay per Survey model

Scale products to Research Suite, 360 Platform, Panel Management

Build 250 new university affiliations

2017Increase Package Deal cross industry clientele

Focus on marketing spend

Invest in technology enhancement and product scalability

Retention of customers and build existing pipeline

2018

$1 MM$2.5

+$3.5 MM

$7+

$5 MM$25 MM

Future Roadmap

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Total 2015 Revenue for 25 clients = $1MM

2015 Education Industry

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Market research

Customer Satisfaction

Employee engagement

Website Feedback

Voice of Customer

360 degree employee feedback

Customer Loyalty NPS

Ad Testing

Brand Tracking

Product Development & Concept Testing

0 100 200 300 400 500 600

50

100

75

225

150

220

440

375

425

500

Market Size (in Billions)

Potential Market Share and Outreach Mediums

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Mind Genomics +

Advisory

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2015 2016 2017 2018 2019

Profit/Loss 375,000$ 786,500$ 2,595,950$ 5,331,425$ 5,710,110$Revenue 1,000,000$ 6,000,000$ 12,000,000$ 25,000,000$ 40,000,000$

Assets including cash

flow500,000$ 650,000$ 700,000$ 800,000$ 1,000,000$

CostsCost per

employee $65,000 $71,500 $78,650 $86,515 $103,818

Total Employee 5 30 50 150 300

Employee Costs $325,000 $1,863,500 $3,104,050 $9,468,575 $18,289,890

Marketing Costs +

Technology$350,000 $2,000,000 $3,500,000 $3,000,000 $5,000,000

Royalty and Other Costs $450,000 $2,000,000 $3,500,000 $8,000,000 $12,000,000

5 Year- P/L Forecasting and Projections

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5 year Valuation – EquityNet.com

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So what do we want and what do you get?

1 Million Dollars in Deferred Payments!

20 % Equity in our company

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THANK YOU !

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Business Tech Survey

Joe

Prasanna

Shri

Matt

Nikita

Anish

Hanson

Shivam

Kani

Arun Karan

President

Chief

5305/02/2023

APPENDIX

2015 2016 2017 2018 2019Profit/Loss 375,000$ 786,500$ 2,595,950$ 5,331,425$ 5,710,110$

Revenue 1,000,000$ 6,000,000$ 12,000,000$

25,000,000$

40,000,000$

Assets including cash flow 500,000$ 650,000$ 700,000$ 800,000$ 1,000,000$

CostsCost per employee $65,000 $71,500 $78,650 $86,515 $103,818

Total Employee 5 30 50 150 300

Employee Costs $325,000 $1,863,500 $3,104,050 $9,468,575 $18,289,890

Marketing Costs + Technology $350,000 $2,000,000 $3,500,000 $3,000,000 $5,000,000

Royalty and Other Costs$450,000 $2,000,000 $3,500,000 $8,000,000 $12,000,00

0

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APPENDIX

NPV $3,082,268.01My Valuation $5,000,000.00

Need1000000 for 20% Equity

Year Profit/Loss Equity Distribution2015 375,000$ 1 300 0.32016 786,500$ 2 280 0.282017 2,595,950$ 3 75 0.0752018 5,331,425$ 4 75 0.0752019 5,710,110$ 5 70 0.07

6 200 0.2

Salary StructureCo-founder Salary % increase Salary Total Additional

HC Payroll Total Employee Costs

2015 $65,000 $325,000 -2016 $71,500 10% $357,500 25 1506000 $1,863,5002017 $78,650 10% $393,250 45 2710800 $3,104,0502018 $86,515 10% $432,575 150 9036000 $9,468,5752019 $103,818 20% $519,090 295 17770800 $18,289,890