Mike Kelley @ MOCA

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Mike Kelley @ MOCA Online Marketing, Social Media, Street Marketing

and Print Advertising Campaign DMA: Los Angeles

Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign

This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com

Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing were all utilized to promote the film.

•  Social Media Campus Circle utilized its own Social Media channels to promote the exhibit. We disseminated content through our Facebook and Twitter accounts. Campus Circle

We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising.

Print ad in our 5/22 Issue

Print ad in our 6/5 Issue

Print ad in our 6/19 Issue

Print ad in our 7/3 Issue

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Impressions – 2 Million. Clicks – 1,026

Online Content

Page Views to date – 657

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Dedicated Email - LA Delivered – 23,022

Opened – 1,628 Clicks – 34

Campus Circle

Newsletter Emails – 23,078 Opens – 2,311

Week Newsletter Campaign Clicks– 26

Calendar Listing

Page Views – 305

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Exhibit Trailer

Page Views – 186

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Photo Gallery

Page Views – 104

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month