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©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Broadband for Business Webinar Series

MNREM is a project partner in the Minnesota Intelligent Rural Communities initiative. MIRC is a coalition of 19 statewide partners and 11 demonstration communities funded in large part through an American Recovery and Reinvestment Act grant. The work of the coalition focuses on bringing the full promise of broadband technologies to rural Minnesota communities, businesses and people. Blandin Foundation serves as the project administrator. More about MIRC is available at: www.blandinfoundation.org

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Training in your Community• Webinars are high level introductions to

broadband topics. • Please contact us for free training in your

communities on webinar topics for your businesses. teresa@mnrem.org

• We will work with you to identify local training providers to deliver training so we can build sustainability and connect businesses with local resources.

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

FourSquare for Businesses

Ann Treacy broadband.mnrem.com

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

The Intro• What is FourSquare?• What can a business do?• What can a brand do?• What are the stats?• What else is out there?

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Like Yellow Pages1. Need a cell phone2. Need a FourSquare

Account3. See places when

you are out

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Build Loyalty1. Check into places2. Check for specials3. Check friends

location

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Interact1. Earn badges2. Get Mayorships3. Write reviews4. Post on social

media sites

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People can Create Your Space

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What can a business do?• Claim your space– Using phone or address– https://foursquare.com/business/merchants/claiming

• Create a special– Encourage new customers– Reward loyalty

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Start a Campaign

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Type of Special

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Create Deal

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What can a brand do?• Create a Page– Like Twitter

• Sponsor a Badge• Add to FourSquare– Connects your site to

FourSquare

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Stats You Can Get• Check-ins• Time/Day• New Visitors• Social Media Interaction• Gender• Age

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

FourSquare Stats• 10 million people currently use Foursquare • 3 million check-ins occur each day • 400,000 businesses use Foursquare as a marketing

tool • 78,387 venue mayors are ousted each day • 358 million check-ins have occurred outside the

United Stateshttp://tinyurl.com/cyw4cgj

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Other Location-Based Services• Facebook Places

https://www.facebook.com/facebookplaces• SCVNGR http://scvngr.com/• Gowalla http://gowalla.com/

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Tips• Have a goal• Plan for success• Be creative• Learn from the experience & stats

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

QUESTIONS?If you have an interest in further training on in your area, please let us know.Session will be posted online: http://www.mnrem.com/blog/