Mobile trends saultstemarie

The Future of Mobile

Dan Silivestru

@confusement

Trends in Mobile

Dan Silivestru

@confusement

Mobile is…

Dan Silivestru

@confusement

YOU!

Before we start!!!

So I says to her… I says…

Mobile is going to be huge!

Let’s talk about mobile!

Perspective

• Over Christmas 2012

– Over 17 Million device activations per day

– 20 million apps downloaded per hour

– Over 1.7 billion app downloads over the holidays

• $18 Billion in App Generated Revenue

• Mostly from micro transactions (less then 25 cents)

OMG that IS huge!

Rovio Case study (kinda)

• Angry Birds

• Over $70 Million value

• “over night” success

• Actually…

– 51 prior attempts

– 10 years!!!

So you’re ready to build an app?

Too bad, that’s not what I’m going to be talking about here.

Um so what am I talking about?

Discovering your problem

Their experience

Our technology

Defining the problem and finding the solution

Building the

solution

Ask yourself

• What problem am I trying to solve?

• Do people actually care?

• If they do, how will they use your service?

The experience

• How does your customer find you?

• What is it you’re providing them?

• How does your customer find you?

• How are people using your service?

• How does your customer find you?

• Does context matter?

• How does your customer find you?

Discovery

App stores

The Internet

The Customer Experience

Keep this in mind.

90% of mobile user experiences sucks!

Sturgeon’s Revelation

90% percent of everything is crap!

Theodor Sturgeon

Context matters

Sometimes :-)

Our Technology

Challenges

Is the web the answer?

Close, but…

It’s coming

tooling

And others…

More perspective

• In 2012 in the USA

– 168 Minutes – TV time / day

– 70 Minutes – Browsing / day

– 127 Minutes – Mobile app usage / day

• In 2010 in the USA

– 162 Minutes – TV time / day

– 70 Minutes – Browsing / day

– 60 Minutes – Mobile app usage / day

Multi Screen

• Phone

• Tablet

• Laptop / desktop

• Tv

• Car?

• Mer?

So here’s the future!!!

Ready?

YOU ARE!

Thank you!

Dan Silivestru

@confusement

Demo time