View
241
Download
0
Category
Preview:
Citation preview
7/23/2019 Mohamad Rrr
http://slidepdf.com/reader/full/mohamad-rrr 1/13
THE FACTOR INFLUENCING BRITISH TOURIST
TO CHOOSE BANGLADESH AIRLINES FOR
TRAVEL TO BANGLADESH AS A LEISURE
DESTINATION
1
7/23/2019 Mohamad Rrr
http://slidepdf.com/reader/full/mohamad-rrr 2/13
Table of Contents
Introduction....................................................................................................................3
Reading Research............................................................................................................3
Usefulness of theoretical framework .....................................................................................4
Design and methodologies..................................................................................................5
Communicating Research Findings....................................................................................... 7
Implementing research findings in my work ............................................................................7
The path to future research.................................................................................................8
Considering the Nature of Knowledge and Research.................................................................9
Thinking like a research...................................................................................................11
References................................................................................................................... 12
2
7/23/2019 Mohamad Rrr
http://slidepdf.com/reader/full/mohamad-rrr 3/13
Introduction
The research competencies in the factors for British tourist to choose Bangladesh airlines for
trael to Bangladesh as a leisure destination were the most interesting and fascinating to me!
"hen I came into the program I came to know that# research was a weakness! $o# I %egan my
work in this portion with a statistics class in the fall after orientation! In this certain reflection
paper# I am going to share how my knowledge e&tended my learning and understanding of
research! Not only this# %ut also e&plode a passion for accomplishing research 'Islam# n!d!(!
)long with the way of my learning# I also deeloped the importance of reading and calculating
research to improe my practice! For supporting my practice whether it is my own research or
other*s research# Research Reflection +aper will %e the %ack%one! In this reflection paper I am
going to share my knowledge is changing my understanding and thinking! )nd at last the
reflection paper will ends %y looking into the future of my research and my future learning and
thinking a%out the nature of knowledge! )nd %y growing knowledge in the field of tourism will
help to increase gross domestic product in the country '+earson and ,erkert# -./0(!
Reading Research
By reading the research it has affected my knowledge that how I calculate information applies
research and makes new programs on the %asis of research and theory '+earson and ,erkert#
-./0(! To %egin and for applying research to my work and practices it is connected and familiar
with the 1ournals# articles data%ase and sources of pu%lished research! I came to know the
dissimilarities %etween a research article and an opinion article that has generally make changes
in my thinking regarding the information what I am getting day to day life! I heard a%out the
study 2uoted in the news# in a presentation# on a %log I am thinking a%out the research methods#
measurement methods# analysis method as well as the sample methods! 3en I find easy to go in
depth of the research process as it is %elieed that a research offers proof for a particular concept!
)s I get ahead to learn a%out the methods of statics and the challenges of 2ualitatie research# I
understand the hesitant nature of research studies! Research study gets messy from the challenges
to Data analysis# sample selection and o%seration method '+earson and ,erkert# -./0(! It also
gets hampered from the measurement methods taken in it!
3
7/23/2019 Mohamad Rrr
http://slidepdf.com/reader/full/mohamad-rrr 4/13
,y knowledge has e&panded on many topics with the help of research reading! Research Reports
are initing %ut mind num%ing! It has informs my thinking*s and work as I learnt to connect my
theories to practical work! )s the research proides a foundation for# my claims and
recommendations# it improes the 2uality of my presentations '$alam# n!d!(!
Usefulness of theoretical framework
In my dissertation# I hae selected the )ssimilation4Contrast Theory in the framework which is
deeloped %y )nderson! This theory is the com%ination of two different theories one is
assimilation theory and another one is contrast theory! This certain theory tries signifying that the
ideas of )ssimilation and contrast theory hae releantly and appropriately in the conte&t of
satisfaction of the customers! This theory applied for the purpose of analysing the performance of
the product then e&pectation control and effect of assimilation can %e analysed '5uang and
"ashington# -./6(! The impact of contrast is resulted during the huge participation situations!
)ssimilation will regulate and the performance will %e estimated as satisfactory!
The second theory which I hae mentioned in my dissertation is the customer satisfaction
pyramid! In eery term# it is difficult to understand the satisfaction of all the customers! )nd
hence it is important to hae the comments# desires# demands and complaints from the customers
as the feed%acks always help to recogni7e the defect or unsatisfactory factor in the serices
which should %e improed 'Baker# -./8(! $o# on the %asis of ,aslow*s 5ierarchy of Needs# the
customers* satisfaction pyramid is made in my dissertation! This theory is included in my
dissertation for the purpose of motiating and encouraging to con2uering the ne&t leel! In this
particular theory I hae shown the pyramid step %y step! The first step includes the lowest step of
customer satisfaction includes dependa%ility and alue! )s these two elements encourages the
decision making process of customer! The second step of this pyramid contains the timeliness
and responsi%le that represents a good %ehaiour towards the customers! For gaining the
competitie %enefits it is ery important to maintain a %etter relationship with customers! The
third of the pyramid in my dissertation shows that organi7ations should always concentrate on
the emotions of the customers as it enhance the trust among the customers regarding the
organi7ation! The last step shows that the first impression should %e appropriate and pleasant so
that the customers cannot forget the name of the company! 3en should attain customers in a
4
7/23/2019 Mohamad Rrr
http://slidepdf.com/reader/full/mohamad-rrr 5/13
special way that they share their e&perience with others! In my dissertation I hae researched
a%out the keno*s customer satisfaction model it contains attractie 2uality# must4%e 2uality#
reerse 2uality# dimensional 2uality and indifferent 2uality! )ll these elements refer to customer*s
satisfaction and improement of the product that diided customer choices into fie categories
'Fan and 9iang# -./-(! From all the a%oe theories that I hae discussed in the reflection paper
the most important model that I hae seen in the dissertation is the Keller*s Customer4Based
Brand 32uity model! This model contains four steps which should %e taken into consideration#
%rand performance# %rand imagery# %rand feelings# %rand resonance and %rand 1udgment! These
models refer to the process of formulating strong %rands! In my dissertation# I also hae
mentioned the loyalty ladder model of customer loyalty ':eone et al!# -..;(! This method is a
methodical way of categori7ing customers of an organi7ation into fie groups which is on the
%asis of customer loyalty! The fie groups are adocated# customer# suspects# clients and
prospects! The customer loyalty ladder helps the %usiness organi7ation to improe and deeloped
the strong relationship and communication with the customers %y guiding appropriate way of
maintaining relationships '+rasatadisak and Chailom# -./8(!
Design and methodologies
In this particular portion# I o%sere research methodologies# designs and dissertation structure
during my readings! By learning and reading these designs and structures I %egan to think like a
researcher! I hae wonder arious future research pro1ects and programs that I would like to
determine! It is eident from this particular section that I linkup all my ideas as a researcher
'Budd and <orley# -./8(!
I hae chosen the research outline techni2ues for analysing the arious factors that are affecting
British tourists to select Bangladesh airlines for traelling to Bangladesh as a leisure destination!
I hae mentioned arious different types of research strategy# research approaches# data
collection# and research philosophy for selecting arious certain research techni2ues! I hae
5
7/23/2019 Mohamad Rrr
http://slidepdf.com/reader/full/mohamad-rrr 6/13
reiew the research onions that contains si& folds a%out research inoling philosophies# choices#
time hori7ons# techni2ues# procedures and approaches ')%din# n!d!(! )nd hence I hae already
followed the entire layers of a research onion to continue the research actiities! I hae %een
inspired %y the research philosophy in order to improe the assumption that has %een determined
world of research which helps to identify! There are mainly two types of assumptions that I hae
used in the research and those are epistemology and ontology! The epistemology includes
realism# positiism and interpretiism! From these three ways of research philosophy I hae
selected positiism as it proides the authentication of the utili7ed theories! I hae learned a%out
the research design which is a ital techni2ue of research which would help the analysis in three
ways for the research purpose and those are analytical# e&ploratory and e&planatory! )ccording
to these three ways of research purposes I hae selected only the analytical method as it will help
to analyse the critical details and information for the reason of adding more and trendier ideas
and concepts for the materials of the research! For setting up a research strategy I hae chosen
arious types of sureys and interiews! In order to find out the reason %ehind the success of
Bangladesh airlines in influencing British passengers to select their airlines for traeling to
Bangladesh %ut also for gathering the internal information! By thinking myself as a researcher I
reiewed the sampling methods and sample si7e! I hae selected the simple random sampling for
selecting the 6. tourists of Bangladesh )irlines and releant sample techni2ue for selecting the 6
managers of Bangladesh )irlines!
In my dissertation# I hae continued thinking regarding pro%a%le research to %e accomplished
after I finish my readings in the certain topic a%out Bangladesh )irlines! I hae undertaken the
two most important research collection i!e! primary data collection and secondary data collection
for the purpose of gaining deeper knowledge regarding the research topic! )ccording to the
secondary research data I hae ealuate the different data information depending upon the %asis
of arious 1ournals# we%sites# %ooks and internal sources '+ara1uli# -..=(! >n the %asis of
primary data research I hae recommended a%out the 2ualitatie data and 2uantitatie data forthe purpose of taking the different type of perceptions of the 6. tourists of Bangladesh )irlines
through sets of 2uestionnaires which includes multiple choices! )nd the 2ualitatie data of the
research I hae gathered opinions %y direct interiew of the 6 managers of Bangladesh )irlines!
6
7/23/2019 Mohamad Rrr
http://slidepdf.com/reader/full/mohamad-rrr 7/13
Communicating Research Findings
For forwarding ahead# I am deeloping to communicate research findings from %ooks# articles#
dissertations and sureys! I hae %egun to share my research in pu%lished articles and hae
created a list of future pu%lications! I hae started to share my result regarding the dissertation in
the referencing pages in my dissertations# short %log posts! In my dissertation I hae listed
arious factors in order to reach the British tourist*s leisure destination in Bangladesh! >n the
%asis of particular scholarly works and on the %asis of opinions of the selected respondents# it is
eident that Bangladesh )irlines is the %est suited for the British tourists 'Kla%i# -./-(! This
carry on the conersion on my work is worth full to future understanding and also gies
potentiality to future research!
Implementing research findings in my work
By com%ining my research and analysis into my thinking and knowledge has changed my
working way and practices! 5ence now I try to conclude trendier research findings in my
presentations! Furthermore# I look for research guide of my working way and practices! I am also
deeloping as well as improing my support of customer*s satisfaction models and
methodologies theories on the %asis of my dissertation research! I am also organi7ing sureys and
interiews in my area# nationally and internationally regarding the factors influencing British
Tourists to choose Bangladesh )irlines for trael to Bangladesh as a leisure destination! ) certainand rapid change in my presentation is the day to day %asis conclusion of research studies on the
methodologies and theories on aiation factors and customer*s or passenger*s satisfaction %y the
serices proided %y the Bangladesh airlines to the British tourists! ,y theoretical models hae
now %i%liographies in order to make it more releant and innoatie! From the sureys and
interiews I found that tourists and customers are mainly appreciate the serices and %etter
responses from the airlines serice department! $o in my research I hae already recommended
many suggestions and programs to make this happen! )nd also reference on the recommendation
in my dissertation '+els# -..=(! >n the %asis of my own research I am implementing the results
in my support of theories models in my dissertation! I hae upgraded many more suggestions and
comments regarding the facilities and serices that are proided %y the airlines! I plan to use my
new scale for end of the year ealuations# to further discoer how I can assist the deelopment
and improement of my theoretical structure models! I continue to recommend and suggest
7
7/23/2019 Mohamad Rrr
http://slidepdf.com/reader/full/mohamad-rrr 8/13
others that the design of an effectie models and structure which will support the aiation
department to understand the issues and demands of customers more easily!
The path to future research
"riting this dissertation has changed me! It has also changed my iews of reading and writing!
For good or %ad# %ut writing this dissertation has %ecome a part of my life! I hae changed in my
learning and knowing! ,y writing has improed and I am thinking more like a researcher now! )
task list is captured %y me for the writing momentum and I will surely keep it up for the future
articles! This section e&amined my future plans for research and learning*s!
This dissertation which was written %y me was grounded on the 2ualitatie study %ut carry out
with 2uantitatie methods! ) wealth is proided %y Data collection for the future research andarticles! The first two articles which I plan to pu%lish are on the %asis of two main o%1ecties of
my research which are? To analyse the importance of )irlines industry in order to improe
tourism of a country and to ealuate the strategies# policies implemented %y Bangladesh )irlines
in order to attract foreign customers '+els# -..=(! In addition# another article will report on the
descriptie methods and statics and implications %ased on them! I hae also decided to pu%lish an
article regarding the factors that attract British tourist in order to choose )irlines for trael!
)nother article on the results of my findings to recommend some methods for improing the
factors of Bangladesh )irline that attracts British Tourists could %e pu%lished!
The research 2uestion that arose during my dissertation is what the importance of )irlines
industry is in order to improe tourism of a country! )nother 2uestion which arises during this
research is to know the strategies# policies implemented %y Bangladesh )irlines in order to
attract foreign customers! This research would reconsider and test my utili7ation definition for its
usefulness! )nother research 2uestion hae %een raised i!e! what are the factors that attract
British tourist in order to choose )irlines for trael! These research 2uestions and other
important issues of the dissertation will keep me on a research path for a considera%le future!
Future learning could include other methods of Data analysis! It has encouraged me to learn
a%out the factor analysis# methodology and other procedures! The future e&periences with
2ualitatie research methods will help to increase my research a%ilities '+els# -..=(! In further
research and learning# I can surely improe my understanding and a%ility of applying research
8
7/23/2019 Mohamad Rrr
http://slidepdf.com/reader/full/mohamad-rrr 9/13
methods to program ealuation! I must care out time to continue and utili7e my new found
research skills!
Figure 1 customer‘s satisfaction model (aker! "#1$%&
Considering the 'ature of nowledge and Research
The dissertation has raised seeral 2uestions a%out the nature of knowledge and research! ,y
dissertation results confirmed my own e&perience in knowing the factor which influences British
tourist to choose Bangladesh )irlines for trael to Bangladesh as a leisure destination! The
research has implied factors for the appraisal of oerwhelming prospects to go for Bangladesh
)irlines! ,y reason and senses are used to o%sere# collect and analyse data to reach the
conclusion! 3sta%lishment such as theoretical frameworks has guided my reason and senses in
creating my research studies 'Kla%i# -./-(! ,y e&periences which I achieed during this
research hae contri%uted to my understanding and are confirmed %ased on the reasons and
authority!
Research outline techni2ues had helped me in analysing the arious factors that are affecting
British tourists to select Bangladesh airlines for traelling to Bangladesh as a leisure destination!
In the research# different types of research strategy# research approaches# data collection# and
9
7/23/2019 Mohamad Rrr
http://slidepdf.com/reader/full/mohamad-rrr 10/13
research philosophy for selecting arious certain research techni2ues has helped me to complete
this research ')n and Noh# -.//(! The research onions that contains si& folds a%out research
inoling philosophies# choices# time hori7ons# techni2ues# procedures and approaches has also
assist me a lot for this research! )nd hence I hae already followed the entire layers of a research
onion to continue the research actiities! I hae %een inspired %y the research philosophy in order
to improe the assumption that has %een determined world of research which helps to identify I
hae learned a%out the research design which is a ital techni2ue of research which would help
the analysis in three ways for the research purpose and those are analytical# e&ploratory and
e&planatory! )ccording to these three ways of research purposes I hae selected only the
analytical method as it will help to analyse the critical details and information for the reason of
adding more and trendier ideas and concepts for the materials of the research ')n and Noh#
-.//(!
@uestions a%out the nature of the knowledge and iew of others around me had continued to
challenge and thinking and learning for the future! >ther sources and methods of knowledge had
proided the answers to the 2uestions which is not answera%le %y 2uantitatie methods of
research!
10
7/23/2019 Mohamad Rrr
http://slidepdf.com/reader/full/mohamad-rrr 11/13
Thinking like a research
From the summary of my dissertation# my work in the research related to factors influencing
British Tourists to choose Bangladesh )irlines for trael to Bangladesh as a leisure destination
hae started me along with the path of thinking like a research! I see research 2uestions glo%ally
surrounded me! I hae started thinking like a researcher ery desperately as I hae started
thinking a%out methods# samples# and theories when someone asks me a research 2uestions! )nd
sometimes when I hear presentations and reports of research I always 2uestion the samples#
theories and methods! )nd een when I started to %egin with anew presentation# workshop#
dissertation and programs# I hae started to e&amine the literature reiews# recommendations#
and theoretical frameworks regarding the certain topics! 3en I hae started to create models and
structures %y myself in my %y thinking regarding the certain topics and presentations! By doing
researches and analysis on arious topics and %y creating dissertations on different topics my
thinking and knowledge regarding the researches has %een deeloped ')n and Noh# -.//(! ,y
potentiality and capa%ility for making easy to difficult presentations and dissertations has
improed and enhanced! I hae improed and deeloped my knowledge regarding the aiation
%asis with the help of this dissertation! I am a%le to know the arious factors which are related to
aiation! 3en my task list has grown with capa%le future research and articles! )nd hence %ythis reason I will neer %e the same again or I cannot %e a%le to think normally regarding the
presentation and dissertation# I always think like researcher!
11
7/23/2019 Mohamad Rrr
http://slidepdf.com/reader/full/mohamad-rrr 12/13
References
)%din# 9! 'n!d!(! Bangladesh? ) Aood Destination for Foreign Inestment! SSRN Electronic
Journal !
)n# ,! and Noh# ! '-.//(! $erice4orientation of airlines? its impact on serice4oriented
%ehaiour of flight attendants and customer loyalty! International Journal of Services
Sciences# 0'-(# p!/0!
Baker# D! '-./8(! $erice @uality and Customer $atisfaction in the )irline Industry? )
Comparison %etween :egacy )irlines and :ow4Cost )irlines! AJTR# -'/(!
Budd# :! and <orley# T! '-./8(! )irlines# apps# and %usiness trael? a critical e&amination!
Research in Transportation Business & Management # # pp!0/40!
Fan# E! and 9iang# E! '-./-(! Integrated @uantitatie )nalysis of Customer $atisfaction Based on
Kanos ,odel! AMM # --0# pp!86=48;/!
5uang# E! and "ashington# ,! '-./6(! )ssimilation or ContrastG $tatus Ine2uality# 9udgment of
+roduct @uality# and +roduct Choices in ,arkets! Organization Science!
Islam# ,! 'n!d!(! +erformance )nalysis of Biman Bangladesh )irlines :imited! SSRN Electronic Journal !
Kla%i# F! '-./-(! The predictie power of destination4personality4congruity on tourist preference?
a glo%al approach to destination image %randing! eisure!oisir # 8;'840(# pp!8.488/!
:eone# R!# Rao# <!# Keller# K!# :uo# )!# ,c)lister# :! and $riastaa# R! '-..;(! :inking Brand
32uity to Customer 32uity! Journal of Service Research# '-(# pp!/-64/8=!
+ara1uli# B! '-..=(! @uestionnaire? ) Tool of +rimary Data Collection! "imala#an J$ Soc$ & Anth$# /# p!6/!
+earson# 9! and ,erkert# R! '-./0(! )irlines4within4airlines? ) %usiness model moing 3ast!
Journal of Air Transport Management # 8=# pp!-/4-;!
+els# 3! '-..=(! )irline network competition? Full4serice airlines# low4cost airlines and long4
12
7/23/2019 Mohamad Rrr
http://slidepdf.com/reader/full/mohamad-rrr 13/13
haul markets! Research in Transportation Economics# -0'/(# pp!;=40!
+rasatadisak# 3! and Chailom# +! '-./8(! T53 3FF3CT >F CU$T>,3R $)TI$F)CTI>N#
$"ITC5INA C>$T$# INT3R+3R$>N): B>ND$ T>")RD$ $3R<IC3 :>):T >F
CU$T>,3R IN T5)I )IR:IN3$ INDU$TR! IJBR# /8'8(# pp!/084/60!
$alam# ,! 'n!d!(! Determining a New <alue +roposition for Biman Bangladesh )irlines! SSRN
Electronic Journal !
13
Recommended