Moving Forward in the Era of Uncertainty Bureau Keynot… · Rising Future Confidence A Curious...

Preview:

Citation preview

Dr. Lalia Rach, Rach Enterprises Motivational Strategist, Speaker and Advisor laliarach@rachenterprises.com

Moving Forward in the Era of UncertaintyDr. Lalia Rach

New York University Tisch Center for Hospitality, Tourism and Sports ManagementRach Enterprises laliarach@rachenterprises.com

Dr. Lalia Rach, Rach Enterprises Motivational Strategist, Speaker and Advisor laliarach@rachenterprises.com

Native Wisconsinite3G Small Business Owner

Mom and Dad - Rach’s TapGrandmother - Eulalia’s Restaurant

Dr. Lalia Rach, Rach Enterprises Motivational Strategist, Speaker and Advisor laliarach@rachenterprises.com

The Economy

‘Curiouser and Curiouser’

Dr. Lalia Rach, Rach Enterprises Motivational Strategist, Speaker and Advisor laliarach@rachenterprises.com

The World has Changed...Emerging Countries

Dr. Lalia Rach, Rach Enterprises Motivational Strategist, Speaker and Advisor laliarach@rachenterprises.com

Is the glass half full?

Momentum‣ Manufacturing Growth‣ Market Rebound‣ 2011 Payroll Tax Cut‣ Rising Future Confidence

A Curious Economy

DragHigh Unemployment

Stagnant Housing SupplyWeak Income Growth

Diminished State/Local Budgets

Confidence Impacts Buyer Behavior What is around the corner? I want it...I don’t need it!

Will it make me happier? I want it...I can’t pay cash!

How long will it last? I want it...Is it worth it? UNCERTAI

NTY

Dr. Lalia Rach, Rach Enterprises Motivational Strategist, Speaker and Advisor laliarach@rachenterprises.com

Consumer Trends

Dr. Lalia Rach, Rach Enterprises Motivational Strategist, Speaker and Advisor laliarach@rachenterprises.com

10,000 Americans moving into a different

life stage every day for the next two decades

50 million Emerging Adults

(age 18 - 29) redefining convention

96 million Singles45% U.S. HH (18+)

Overlooked market seeking recognition

Curious Consumers

Dr. Lalia Rach, Rach Enterprises Motivational Strategist, Speaker and Advisor laliarach@rachenterprises.com

Consumer Trends circa 2011 Rising

- Small batch

- Immersion

- Sanctuary

Continuing - Search for off the beaten path

- Step back from 24/7

- Desire to experience local delights

Morphing- DIY to DIWM

- Conspicuous Consumption to My Consumption

Dr. Lalia Rach, Rach Enterprises Motivational Strategist, Speaker and Advisor laliarach@rachenterprises.com

Communication Trends

Dr. Lalia Rach, Rach Enterprises Motivational Strategist, Speaker and Advisor laliarach@rachenterprises.com

Communication Trends

Apple Apps 10,000,000,000 downloads

“If you want to influence me, be in a conversation & dialog with me in person, online, wherever I go” J. Owyang, Altimeter Group

Travel Apps: TripAdvisor Largest? > 10m reviews

Globally 1 of 14 on Facebook

#1 Brand on Facebook

Source: Harris Interactive

Source: mashable.com

Dr. Lalia Rach, Rach Enterprises Motivational Strategist, Speaker and Advisor laliarach@rachenterprises.com

Challenges Moving Forward

- Look for local flavor: expect to be welcomed

- Avoid the twin afflictions: “Hubris and Replication”

- Be who you are: reassess your strengths

- Adjust your mindset: leave behind what was for what will be

- Focus on your offer: reputation is your most valued asset

Rach Enterprises

Create, renovate, refine with the visitor in mind

For a copy of the presentation write

laliarach@rachenterprises.com

Thank you!

Recommended