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MEDIARELEASE(December 15, 2011)
FROM: Prof. Ronald D. Holmes
PresidentPulse Asia, Inc.
RE: Pulse Asias November 2011 Nationwide Survey on
the Holiday Season
Pulse Asia is pleased to share with you some findings on the Holiday Season
from the November 2011 Ulat ng Bayan national survey. We request you to assist us ininforming the public by disseminating this information.
The survey fieldwork was conducted from November 10 to 23, 2011 using face-
to-face interviews. The following developments dominated the headlines: (1) theSupreme Court's issuance of a temporary restraining order (TRO) on the watch list order
against former President Gloria Macapagal Arroyo and former First Gentleman Jose
Miguel T. Arroyo; (2) acting on orders of Department of Justice Secretary Leila de Lima,the immigration officials' preventing the former First Couple from leaving the country
despite the SC TRO; (3) the arrest of former President Gloria Macapagal-Arroyo on 18
November 2011 on charges of electoral fraud in the May 2007 elections; (4) the murder
of a son of former Senator Ramon Revilla, Sr. and the alleged involvement of familymembers in the murder plot; (5) the Association of Southeast Asian Nations (ASEAN)
Summit and Asia-Pacific Economic Cooperation (APEC) Summit attended by PresidentBenigno S. Aquino III; (6) the visit to the Philippines by U.S. State Secretary Hillary
Clinton and South Korean President Lee Myung-Bak; (7) the Bureau of Internal
Revenues (BIR) continued campaign against tax evaders; (8) the commemoration of the
second anniversary of the Maguindanao massacre; (9) the issuance of a hold departureorder against retired Maj. Gen. Jacinto Ligot and his wife following the filing of tax
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evasion charges against the couple; (10) government financial assistance given to severalrebel groups; (11) the Supreme Court decision mandating the distribution of the lands of
Hacienda Luisita to about 6,000 farmer beneficiaries; (12) the passage of the national
budget by the Senate and (13) depreciation of the Philippine peso and increase in dieselprices and power rates. Other developments during this period include Saranggani
Representative Emmanuel D. Pacquiaos controversial win over Mexican boxer JuanManuel Marquez, the appointment of Maj. Gen. Emmanuel Bautista as the new chief ofthe Philippine Army and the inclusion of the Palawan Underground River as one of the
provisional winners in the search for the new seven wonders of nature.
As in our previous surveys, this nationwide survey is based on a sample of 1,200representative adults 18 years old and above. It has a 3% error margin at the 95%
confidence level. Subnational estimates for each of the geographic areas covered in the
survey (i.e., Metro Manila, the rest of Luzon, Visayas and Mindanao) have a 6% errormargin, also at 95% confidence level. Those interested in further technical details
concerning the survey's questionnaire and sampling design may request Pulse Asia in
writing for fuller details, including copies of the pre-tested questions actually used.
Pulse Asias pool of academic fellows takes full responsibility for the design and
conduct of the survey, as well as for analyses it makes based on the survey data. In
keeping with our academic nature, no religious, political, economic, or partisan groupinfluenced any of these processes. Pulse Asia undertakes Ulat ng Bayan surveys on its
own without any party singularly commissioning the research effort.
For any clarification or questions, kindly contact Prof. Ronald D. Holmes, Pulse Asia
President at 09189335497 or Dr. Ana Maria Tabunda, Pulse Asia Chief Research Fellowat 09189436816.
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Pulse Asias November 2011 Ulat ng Bayan Survey:Media Release on the Holiday Season
15 December 2011
The majority sentiment among Filipinos is that the coming Christmas will notbe any different from last year (52%)
A little over half of the Filipino population (52%) feels that this yearsChristmas season will be the same as last year a sentiment shared by majoritiesin all socio-economic classes (52% to 56%) and geographic areas (55% to 58%),with the exception of Mindanao. In this part of the country, almost the samepercentages expect this years Christmas celebration to be either the same ormore prosperous than last year (42% versus 37%). Meanwhile, 32% of Filipinosexpect a more prosperous Christmas season this year while 15% express a
contrary view on the matter. The figures recorded across geographic areas andsocio-economic classes do not differ significantly from the respective nationalfigures. (Please refer to Table 1).
Relative to October 2010, there is a decline in the percentage of Filipinoswho are expecting a more prosperous Christmas season this year (-7 percentagepoints). Figures decline by even bigger margins in the poorest Class E (-14percentage points) and the Visayas (-24 percentage points). On the other hand,the percentage of Visayans expecting no change in the coming Christmas seasonincreases between October 2010 and November 2011 (+16 percentage points).Only marginal changes may be noted in the other figures both at the nationallevel and across geographic areas and socio-economic groupings. (Please refer toTable 1).
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Table 1
EXPECTATION ABOUT THE COMING CHRISTMAS
October 2005 to November 2011 / Philippines
(In Percent)
For your family, the coming Christmas LOCATION CLASS
will be BAL
(Base: Total Interviews, 100%) RP NCR LUZ VIS MIN ABC D E
More prosperous than last yearNovember 2011 32 27 32 31 37 37 34 28October 2010 39 30 33 55 41 27 39 42
October 2009 29 21 26 35 32 28 29 27October 2008 20 17 19 16 26 27 19 18October 2007 27 23 21 31 38 24 27 30November 2006 25 21 18 32 35 31 27 21
October 2005 16 14 16 19 14 18 16 16
The same as last yearNovember 2011 52 58 56 55 42 56 52 54
October 2010 50 65 54 39 45 67 50 46October 2009 49 53 51 47 45 56 50 46October 2008 52 53 59 50 40 55 53 49October 2007 50 57 55 43 43 61 51 42November 2006 49 54 56 45 37 47 48 52
October 2005 40 44 45 39 32 43 41 38
Poorer than last yearNovember 2011 15 15 12 14 21 7 15 19October 2010 11 5 13 6 14 6 11 11
October 2009 22 25 22 18 23 16 21 27October 2008 28 30 23 34 34 19 28 33October 2007 23 21 24 27 19 15 22 28November 2006 25 25 27 22 27 21 25 26
October 2005 43 42 40 42 51 39 43 45
Pag-usapan naman po natin ang darating na Pasko at Bagong Taon.
Q. Sa inyong pamilya, ang darating na pasko ay magiging
Despite continuing economic difficulties, most Filipinos will face the yearahead with hope (88%)
Optimism is the majority sentiment as regards the coming New Year with88% of Filipinos saying they will face 2012 with hope. Overwhelming majoritiesin every geographic area (80% to 93%) and socio-economic class (85% to 89%)express this sentiment. Less than one in ten Filipinos (6%) will face next year
either with apprehension or without hope and without apprehension. Thefigures recorded at the national level and across geographic areas and socio-economic classes remain basically unchanged between October 2010 andNovember 2011. (Please refer to Table 2).
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Table 2
WHETHER RESPONDENT WILL FACE THE COMING YEAR
WITH HOPE OR WITH APPREHENSION
October 2005 to November 2011 / Philippines
(In Percent)
LOCATION CLASS
Will you face the coming year with BAL
(Base: Total Interviews, 100%) RP NCR LUZ VIS MIN ABC D E
WITH HopeNovember 2011 88 85 93 86 80 89 88 85
October 2010 89 93 87 92 89 96 89 88
October 2009 86 80 88 85 85 87 86 84
October 2008 78 80 77 77 79 88 77 77
October 2007 84 78 89 85 77 87 84 81
November 2006 85 84 84 87 87 90 87 82
October 2005 70 68 78 76 51 79 67 72
WITH Apprehension
November 2011 6 9 5 4 11 6 6 7October 2010 5 4 6 2 6 3 5 6
October 2009 7 11 6 8 7 7 7 8
October 2008 11 14 12 6 10 6 11 10
October 2007 9 14 5 9 13 7 9 11
November 2006 8 9 9 7 8 7 9 9
October 2005 20 17 18 15 30 12 22 18
WITHOUT Hope and
WITHOUT ApprehensionNovember 2011 6 6 3 9 9 5 5 8October 2010 6 3 7 6 5 2 6 6
October 2009 7 8 6 7 8 5 7 7
October 2008 11 6 11 17 11 6 12 12
October 2007 7 9 6 5 10 6 7 8
November 2006 6 6 6 6 5 3 4 9October 2005 10 15 5 9 18 9 11 10
Pag-usapan naman po natin ang darating na Pasko at Bagong Taon.
Q. Ang darating bang taon ay inyong haharapin ng may pag-asa, may kaba, o walang pag-asa at walang kaba?
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