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Multi-Brand Management using Sitefinity
TK HermanPresident and CEO
Andy GlassleyWeb Development Practice Leader
INTRODUCTION
Overview
Company Information
State of the Old Website
Decision for Change
Building for the Future
Results
WHO IS RED GOLD?
COMPANY INFORMATION
Founded in 1942.
Producer of premium quality canned tomatoes and tomato-based products for retail, foodservice, private brands, and club stores.
Consumer brands include Red Gold, Redpack, Tuttorosso, and Sacramento.
Company mission statement: “To produce the freshest, best tasting tomato products in the world”.
WHERE THEY WERE?
State of theOld Website
Content Management System
SEO / Inbound Marketing
Design of the Websites
Red GoldDesign
TuttorossoDesign
DECISION TO REBUILD
Main Driver
Multimedia marketing campaign for Red Gold and Tuttorosso.
Goals
Target personas through content generation
Less reliant on development staff for content updates
Intuitive Search
Easily Navigable
Time for a Refresh
Red GoldDesign
TuttorossoDesign
Sitefinity Makes it Possible
LeveragingSitefinity
Brand Management with Multisite
Ease of Administration
Maintainability
Extensibility
LeveragingSitefinity
Taking Control of Content
Web Pages
Recipes
RecipeEntry
FeaturedRecipes
RelatedRecipes
RESULTS?
RealizingGoals
Brand Marketing3x the amount of traffic volume
User ExperienceLonger site visits
Taking Control of ContentMarketing team now handles content creation in-house
Questions?
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