Native Systems Online Digital Platforms Overview Presentation

Online Digital Platforms & Cloud Computing Unit

Services

Native Systems > What we do

“Offer businesses in the Middle East a unique online presence, effective Internet marketing services and cutting-edge digital consulting solutions”.

Online Strategies & Tactics

Web 2.0 Site Creation

Social Networks Development

e-Marketing Services

Goal

Experience

CSS Web 2.0 Design Information Architecture

User interface design Branding

Graphic Design

User Centric Design

W3C

Accessibility

Search

Taxonomy

Iconography

Collaboration

Web 2.0

Video On Demand

Podcasts

Blogs SEO

User Reviews

Communities Google maps

E-Mail Tagging

IM

Social Networks

Development

Web Analytics XHTML

e-Solutions

RAD

Scrum

Drupal

WordPress

Flash

AJAX

MySQL PHP

ERP Ubercart

e-Strategy

Channel mix

eMarketing

Operational Management eSelf Service

eCRM Affiliates Marketing

Display Ads

Market Analysis

Business Cases

Value modelling

Click stream

Search Marketing

WebTrends

Amazon Web Services

Blogging

Search Optimisation

Logo’s/Identity

Doubleclick

Overture

TradeDoubler

Wire framing

Google AdWords

Reporting Stats

e-Reality

Native Systems > e-Reality

“When I took office, only high energy physicists had ever heard of what is called the Worldwide Web.... Now even my cat has its own page”.

President Bill Clinton, in his 1996 announcement of the Next Generation Internet initiative

“With the development of the Internet...we are in the middle of the most transforming technological event since the capture of fire. I used to think that it was just the biggest thing since Gutenberg, but now I think you have to go back farther”.

John Perry Barlow

The e-Reality

Native Systems > e-Reality The Internet – 2008 Facts & Figures

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and it’s just the beginning…

Native Systems > e-Reality World Internet Usage & Population Statistics - June 30, 2009

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and it’s just the beginning…

Native Systems > e-Reality

and it’s just the beginning…

Native Systems > e-Reality

and it’s just the beginning…

Native Systems > e-Reality

and it’s just the beginning…

Native Systems > e-Reality

Regional View

Native Systems > e-Reality

Regional View

Native Systems > e-Reality

Regional View

Top 5 Successful Global Online Models

Native Systems > Understanding Key Online Metrics

Google Page Rank: “it’s a rough indication of the popularity of a particular Web page. Google Page Rank ranges from 0 to 10. A higher PR indicates a more popular page”. (Higher Number = Better)

Alexa Rank: “The Alexa Traffic Rank reflects the number of visitors to a Web site, as well as the number of pages on the site viewed by those visitors based on three months of aggregated traffic data from users of the Alexa Toolbar”. (Lower Number = Better)

Compete Rank: “The Compete Rank is based on Unique Visitors and does not consider page views or number of visits made to the site. Rank is often used as a compliment to Unique Visitors to provide a relative metric that shows the significance of a site. For example, in March 2007, eBay attracted 75M people, which ranked as the third largest site on the Internet within the U.S”. (Lower Number = Better)

Main Online Ranking Metrics - Quick Definitions

Native Systems > Top 5 Sites P&'(#)$I$

Estimated Monthly Visits: 2,533,764,950

Native Systems > Top 5 Sites P&'(#)$3$

Estimated Monthly Visits: 2,290,512,524

Native Systems > Top 5 Sites P&'(#)$K$

Estimated Monthly Visits: 2,493,096,797

Native Systems > Top 5 Sites P&'(#)$L$

Estimated Monthly Visits: 478,526,620

Native Systems > Top 5 Sites P&'(#)$M$

Estimated Monthly Visits: 1,190,318,925

So What? Opportunities & Results

What you could be missing? >  Community building >  New Trends >  New Audience >  Bigger Demand >  Efficient & Effective communication >  Measurable returns

What can you achieve? >  Tap into new potential >  Develop and nurture existing operations >  Prototype & Improve proposed initiatives >  Enhance visibility & Improve decision making with numbers >  More automation >  Sustainable brand recognition

The web is not only a channel, it’s a market and an entire economy in its own right that no one can afford leaving behind,

soon it will become the only market and economy!

Our Work

Native Systems > Creating Unique Identities

Native Systems > Creating Unique Online Presence

Case Studies

Native Systems > SKIPSO

What we did >  Design >  Technical architecture >  Information architecture >  Technical Build >  Launch on AWS

Social networking website - Creation of a Facebook/LinkedIn based social network with a green twist, and launched on Amazon Cloud hosting

>  Social networking features >  Dynamic Home Page – each user can select and arrange content for their own home page, reviews, reco’s, think tanks, contacts, activity feeds etc

Native Systems > StudentBox

What we did

StudentBox is an online community focused on students and their way of life.

>  Design >  Technical architecture >  Information architecture >  Technical Build >  Launch on AWS >  Out of the box solution for Unions and societies

- Social networking features: -  friends, photos and photo tagging -  invitations, import from Facebook, Gmail, Hotmail … -  Events, ticketing system -  Video Upload and conversion -  CV system and Job Board -  Organic Groups for Clubs, Unions, Universities etc…

Native Systems > StoryVault

What we did

Video Based Social Network.

>  Design >  Technical architecture >  Information architecture >  Technical Build >  Launch on AWS

- Social networking features: -  contacts, videos, video conversion, video editing, tagging, comments -  Family Tree creation

Native Systems> East Harbour Associates

What we did > Branding and Design > Drupal Development > CMS Training > Site Launch on new technology > Information Architecture

Re- Brand & re-launch of Offshore Financial Consultancy website including Wordpress Content Management System

Native Systems > Concep Global

What we did > Project Management > Drupal CMS Implementation > XHTML/CSS based Build > W3C Accessibility Compliance > Client management > Site Launch

Launch of International Communications Agency Web site working along side Agency Brand Team

Native Systems > Vansdirect

What we did > Strategic Review and Planning > Branding and Design > Drupal Development > CMS Training > Search Engine Optimisation (SEO)

Integrated Online Strategy across e-mail, site and blogging platform. Includes stock control, full content management suite and lead generation

> Project Management > Platform Migration > Ongoing site development

> E-mail Marketing > PPC and SEO (WIP) > CMS Training

Native Systems > Affiliate Marketing

What we did

> Branding and Design > Social Networking Features > XHTML/CSS based Build > W3C Accessibility Compliance > SEO Optimisation

Assurmutellesante and Sky Affiliate websites – Integrated lead generation and tracking

> Branding and Design > Build > Tracking integration > Launch

What we did

Native Systems > Affiliate Marketing

What we did > Branding and Design > Drupal Development > CMS Training > Search Optimisation

British Gas Offers and Hillarys Blinds – Integrated lead generation and tracking with 3rd party systems (TradeDoubler)

> Branding and Design > Build > Tracking integration > Launch

What we did

Native Systems > pod3.TV and pod3avAV

What we did >  Website Design >  Information architecture >  e-Commerce integration (Ubercart) >  Technical build (XHTML)

Online Video and Podcasting and e-commerce site

>  CMS delivery(Drupal) >  W3C compliance >  Project management >  Site styling(CSS)

Native Systems > Ana Ivanovic Initial site re-design with ongoing site developments including site monetisation.

Native Systems > Simon Harrison

What we did

>  System Design >  Information architecture >  ERP specification >  Technical build (PHP, AJAX, MySQL)

Premium Jewellers (ERP system)

>  Back office integration >  Hosting & maintenance >  Business Process analysis

Native Systems > Sprint Bio

What we did

>  Website Design >  Information architecture >  e-Commerce integration (WordPress) >  Technical build (XHTML)

New Brand Launch and eCommerce suite

>  CMS integration >  W3C compliance >  Project management >  Site styling(CSS)

Native Systems > Emerging Technologies

What we did

>  New brand launch >  Video marketing >  e-commerce integration >  e-mail marketing >  SEO Optimisation >  PPC Advertising (Google AdWords) >  Content creation & marketing >  Lead generation & brand awareness

New Brand Launch and Ongoing e-Marketing Services

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Main Target Market: UAE

Native Systems > The Body Pharmacy

What we did

>  e-commerce integration >  e-mail marketing >  SEO Optimisation >  PPC Advertising (Google AdWords) >  Content creation & marketing >  Lead generation & brand awareness >  Inventory Management >  CRM

E-Commerce Platform and Ongoing e-Marketing Services

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Main Target Market: UK & ES

Thank You