Newsquest Media Sales - driving you through the Yorkshire dales Quality titles in the heart of...

Newsquest Media Sales - driving you through the Yorkshire dales

Quality titles in the heart of Yorkshire in association with Specsavers

Four distinctive paid for weekly titles

Craven Herald & Pioneer

- Circ. 19,529. R’ship. 49,576. Paid Weekly Broadsheet

Ilkley Gazette- Circ. 5,750. R’ship. 14,038. Paid Weekly Broadsheet

Keighley News- Circ. 16,620. R’ship. 43,982. Paid Weekly Broadsheet

Wharfedale & Airedale Observer- Circ. 5,440. R’ship. 14,551. Paid Weekly Broadsheet

Source: ABC. Jul-Dec 2004. JICREG 01/05/05

Craven Herald & PioneerIlkley GazetteKeighley NewsWharfedale & Airedale Observer

The territory

The people

Total population200,939

ABC1 101,764C2DE 99,175

0

2

4

6

8

10

12

14

16

18

20

15-24 25-34 35-44 45-54 55-64 65-74 75+

TerritoryUK Average

Marginally ABC1 region with a strong bias towards the 35-54 age group

Source: JICREG 01/05/05

%

Title penetration- All adults

- of the Newsquest weekly circulation area

28.54 29.43

24.67

21.89

9.7210.35

6.99 7.245.28

0

5

10

15

20

25

30

WharfValleyTimes

BradfordTargetGroup

CravenHerald &pioneer

KeighleyNews

YorkshirePost

BradfordTelegraph& Argus

IlkleyGazette

W & AObserver

Yorks EvePost

Source: JICREG 01/05/05

Title penetration- All adults

- of the Newsquest weekly circulation area

54.09

9.72

4.982.7 2.35 2.05

0

10

20

30

40

50

60

NewsquestWeeklies

Yorkshire Post Sunday Times DailyTelegraph

SundayTelegraph

The Times

Source: JICREG 01/05/05

Title penetration- ABC1 adults

- of the Newsquest weekly circulation area

33.89

29.81

23.51

18.24

13.61

9.39 8.817.52

5.45

0

5

10

15

20

25

30

35

WharfValleyTimes

BradfordTargetGroup

CravenHerald &pioneer

KeighleyNews

YorkshirePost

BradfordTelegraph& Argus

IlkleyGazette

W & AObserver

Yorks EvePost

Source: JICREG 01/05/05

Title penetration- ABC1 adults

- of the Newsquest weekly circulation area

52.06

13.61

8.65

4.58 4.07 3.34

0

10

20

30

40

50

60

NewsquestWeeklies

Yorkshire Post Sunday Times DailyTelegraph

SundayTelegraph

The Times

Source: JICREG 01/05/05

Combined readership figures

The total unduplicated readership for the Newsquest weeklies is

108,682inc

52,974 ABC1 Adults

Source: JICREG: 01/05/05

The value of the Yorkshire weeklies- measured against the Yorkshire Post circulation area

Adding the Newsquest weeklies to The Yorkshire Post will deliver you:

95,000 unique additional readers*44,000 unique additional ABC1 readers

In some of the most exclusive areas of Yorkshire

* Almost 6% of the population of West Yorkshire

Source: JICREG 01/05/05

The value of the Yorkshire weeklies- measured against The Yorkshire Post Circulation area

0

50,000

100,000

150,000

200,000

250,000

300,000

All adults ABC1 Adults

Newsquest Weeklies Yorkshire Post Combined unduplicated coverage

Source: JICREG 01/05/05

52%+

36%+

Only 3.9% duplication

Only 6% duplication

Maximising Reach - Newsquest Paid Weeklies

0

10

20

30

40

50

60

70

80

0 1 3 5

Bradford Weeklies Yorkshire Post Combined

48.54% points more in first roundWith only 17% duplication

%

Source: JICREG May 2005/Choices Analysis

Focus on Ilkley

One of the most affluent towns in Yorkshire – population approx. 25,000

17.7 miles from Leeds, 15.6 miles from Bradford

Readership & population profile

0

10

20

30

40

50

60

70

15-24 25-34 35-44 45-54 55-64 65-74 75+ ABC1 C2DE

Population Profile UK Average Ilkley Gazette Yorkshire Post

Local titles match the local population profile, optimising reach and reducing wastage

Source: JICREG 01/05/05

Average issue readership- Ilkley

0

10

20

30

40

50

60

70

80

WharfValleyTimes

BradfordTargetGroup

IlkleyGazette

YorkshirePost

BradfordTelegraph& Argus

DailyTelegraph

The Times

All adults ABC1 Adults

Source: JICREG 01/05/05

Local Titles for local people…optimising reach and reducing wastage

0

10

20

30

40

50

60

70

80

90

100

Ilkley Gazette WHARFE VALLEYTIMES

LEEDS - YORKSHIREEVENING POST

YORKSHIRE POST

Reach %

Wastage %

Source: JICREG 01/05/05

Summary

The Newsquest weekly package delivers a unique audience in the heart of Yorkshire

Four strong & distinctive paid broadsheet titles dominate their local markets

High quality local editorial offers strong platforms

A tremendous complement to your regional and national media schedule

Individual title readership profile and demographic reach

All date sourced from JICREG 01/05/05

Craven Herald & Pioneer - Readership profile & demographic reach

0

10

20

30

40

50

60

Male Female ABC1 C2DE 15-24 25-34 35-44 45-54 55-64 65-74 75+

Demographic

% c

om

po

siti

on

0

10

20

30

40

50

60

70

% r

each

Readership Population Profile Reach %

%

Source: JICREG 01/05/05

Keighley News- Readership profile & demographic reach

0

10

20

30

40

50

60

70

Male Female ABC1 C2DE 15-24 25-34 35-44 45-54 55-64 65-74 75+

Demographic

% c

om

po

siti

on

35

36

37

38

39

40

41

42

43

44

45

% r

each

Readership Population Profile Reach %

%

Source: JICREG 01/05/05

Wharfedale & Airedale Observer- Readership profile & demographic reach

0

10

20

30

40

50

60

70

Male Female ABC1 C2DE 15-24 25-34 35-44 45-54 55-64 65-74 75+

Demographic

% c

om

po

siti

on

0

5

10

15

20

25

30

35

% r

each

Readership Population Profile Reach %

%

Source: JICREG 01/05/05

Ilkley Gazette - Readership profile & demographic reach

0

10

20

30

40

50

60

70

Male Female ABC1 C2DE 15-24 25-34 35-44 45-54 55-64 65-74 75+

Demographic

% c

om

po

siti

on

0

10

20

30

40

50

60

70

% r

each

Readership Population Profile Reach %

%

Source: JICREG 01/05/05

Appendix

Three key paid for daily titles

Bradford Telegraph & Argus

- Circ. 45,069. R’ship. 126,276. Paid Daily Tabloid

Yorkshire Post- Circ. 57,976. R’ship. 181,193. Paid Daily Broadsheet

Yorkshire Evening Post- Circ. 68,635. R’ship. 207,657. Paid Daily Tabloid

Source: ABC. Jul-Dec 2004. JICREG 01/05/05

Yorkshire Post- Readership profile

53

47

67

33

913

20

1517

1512

0

10

20

30

40

50

60

70

Male Female ABC1 C2DE 15-24 25-34 35-44 45-54 55-64 65-74 75+

%

Source: JICREG 01/05/05

Yorkshire Evening Post- Readership profile

48

52

43

57

19

14

22

11 1114

10

0

10

20

30

40

50

60

Male Female ABC1 C2DE 15-24 25-34 35-44 45-54 55-64 65-74 75+

%

Source: JICREG 01/05/05

Bradford Telegraph & Argus- Readership profile

5149

40

60

1716

1917

14

10 8

0

10

20

30

40

50

60

Male Female ABC1 C2DE 15-24 25-34 35-44 45-54 55-64 65-74 75+

%

Source: JICREG 01/05/05