Next Design 3.0, Making Sense of Design Now

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In the strategic design space, "defuzzing the future" involves helping organizations figure out what their challenges and opportunities actually are and then helping them move forward in human-centered ways. Come see how the new generation of design agencies becomes more involved in complex organizational issues, in the creation of organizations, and in their many innovation-related systems. Learn about the new skills and tools that are needed to transform existing design agencies into organizations that are prepared for new strategic design opportunities.

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StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.1

The Visual Thinking Innovation Company

StrategyLab | UnderstandingLab | InnovationLab

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.2

We help multi-disciplinary teams improve their:

• Adaptability• Operational efficiency• Innovative output

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Disciplines

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Where We Work / The Innovation Journey

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What’s Missing?

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Scaling Innovation Skill

Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.

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StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.8

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.9

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.10

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.11

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.12

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Company Profile Map

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Company Profile Map

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Company Profile Map

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StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.22

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StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.24

Company Profile Map

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Innovation Skills Progression Ladder Example

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Continuous Innovation Model

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How We Understand Teams is Changing

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Innovation: Most Typical Disconnect/Challenge

Leadership & organization defines innovation here

Leadership & organization profiles are here

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Basadur Innovation Profile

Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.

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Basadur Innovation Profile

Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.

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Basadur Innovation Process

Basadur Innovation Process, Copyright © 2006 Basadur Applied Creativity.

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Innovation Profile

Preferences are about who we are today versus what we might like to be tomorrow.

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Innovation Profile

What it’s NOT:

NOT an IQ test

NOT a personality test

NOT a right/wrong answer test

NOT roles to choose

Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.

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Roles Versus Preferences

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Innovation Profile

Preference helps you understand:

• WHO is on the team

• WHO is in the room

• HOW the team connects to task– At a preference level

– Not as will or interest

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Innovation Profile

Understanding Preferences Informs:

• How to manage the team?

• How to help/teach the team?

• How to inspire the team?

• How to make the team happy?

• How to lead the team?

• What to build for the team?

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10 Typical Innovation Challenges

My team:

1. has no vision 2. is building the wrong product3. does not get along4. thinks too much5. has no new ideas6. has trouble moving to action7. cannot define problems8. rushes to solutions9. has trouble getting outside the box10.has difficulty making decisions

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My Team Is Building the Wrong ProductsTEAM VISIBILITY FAMEWORK

Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.

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My Team Has No VisionTEAM VISIBILITY FAMEWORK

Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.

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My Team Does Not Get AlongTEAM VISIBILITY FAMEWORK

Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.53

My Team Does Not Get AlongTEAM VISIBILITY FAMEWORK

Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.

StrategyLab | UnderstandingLab | InnovationLab Copyright © 2006 Humantific Inc. All Rights Reserved.54

My Team Thinks Too MuchTEAM VISIBILITY FAMEWORK

Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.

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My Team Has No New IdeasTEAM VISIBILITY FAMEWORK

Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.

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My Team Has Trouble Moving to ActionTEAM VISIBILITY FAMEWORK

Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.

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My Team Can’t Define ProblemsTEAM VISIBILITY FAMEWORK

Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.

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My Team Has Trouble Getting Outside the BoxTEAM VISIBILITY FAMEWORK

Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.

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My Team Rushes to ImplementationTEAM VISIBILITY FAMEWORK

Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.

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May Team Has Trouble Making DecisionsTEAM VISIBILITY FAMEWORK

Basadur Innovation Profile, Copyright © 2006 Basadur Applied Creativity.

The innovation profile is one tool in a broader suite

of innovation tools

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Humantific Innovation Framework

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STRENGTH Pattern Optimization(Digging the same hole deeper)

ISSUES • Inability to invent• Stuck in the present

STRENGTH Pattern Creation(Digging new holes)

ISSUES • Inability to execute• Constantly digging new

holes

STRENGTH Pro-active& adaptable

ISSUES • Takes lots of smarts & work to achieve

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Research

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A Global Research Project Initiative byNextDesign Leadership Instituteand Basadur Applied Creativity

Participating Countries:Australia, Canada, China, Denmark, France, Germany, India, Italy, Spain,

Switzerland, United Kingdom, United States

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Student Process Drawing – Domus Academy, Italy

NextDesign Leadership Institute

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Student Process Drawing – Domus Academy, Italy

NextDesign Leadership Institute

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Student Process Drawing – Domus Academy, Italy

NextDesign Leadership Institute

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Student Process Drawing – Domus Academy, Italy

NextDesign Leadership Institute

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Student Process Drawing – Domus Academy, Italy

NextDesign Leadership Institute

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Student Process Drawing – Domus Academy, Italy

NextDesign Leadership Institute

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Student Process Drawing – Domus Academy, Italy

NextDesign Leadership Institute

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Student Process Drawing – Domus Academy, Italy

NextDesign Leadership Institute

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Student Process Drawing – Domus Academy, Italy

NextDesign Leadership Institute

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Student Process Drawing – Domus Academy, Italy

NextDesign Leadership Institute

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Student Process Drawing – Domus Academy, Italy

NextDesign Leadership Institute

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Student Process Drawing – Domus Academy, Italy

NextDesign Leadership Institute

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Class of Design Students / Domus Academy - Italy

NextDesign Leadership Institute

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Student Process Drawing – National Institute of Design, India

NextDesign Leadership Institute

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Student Process Drawing – National Institute of Design, India

NextDesign Leadership Institute

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Student Process Drawing – National Institute of Design, India

NextDesign Leadership Institute

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Student Process Drawing – National Institute of Design, India

NextDesign Leadership Institute

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Student Process Drawing – National Institute of Design, India

NextDesign Leadership Institute

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Student Process Drawing – National Institute of Design, India

NextDesign Leadership Institute

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Student Process Drawing – National Institute of Design, India

NextDesign Leadership Institute

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Student Process Drawing – National Institute of Design, India

NextDesign Leadership Institute

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Student Process Drawing – National Institute of Design, India

NextDesign Leadership Institute

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Student Process Drawing – National Institute of Design, India

NextDesign Leadership Institute

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Student Process Drawing – National Institute of Design, India

NextDesign Leadership Institute

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Student Process Drawing – National Institute of Design, India

NextDesign Leadership Institute

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Student Process Drawing – National Institute of Design, India

NextDesign Leadership Institute

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Student Process Drawing – National Institute of Design, India

NextDesign Leadership Institute

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Class of Design Students / National Institute of Design - India

NextDesign Leadership Institute

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The Visual Thinking Innovation Company

StrategyLab | UnderstandingLab | InnovationLab

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Contact

GK VanPatter gvanpatter@humantific.com

Elizabeth Pastorepastor@humantific.com