Nokia Nseries See new. Hear new. Feel new. April 27, 2005 Multimedia Nokia

Nokia NseriesSee new. Hear new. Feel new.

April 27, 2005Multimedia

Nokia

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The Era of Mobile Multimedia

June 2002 - First steps for new

mobile multimedia with

the Nokia 7650

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We have come a long way since 2002

Nokia has sold to date 25 million multimedia devices

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Consumer behavior today

Instant cultureActive lifestyles

Quest for simplicityCreativity

Sharing experiencesLack of time

Work – life balance

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Multimedia is more than technology

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Multimedia is about ease-of-use and experiences

Current users of Nokia Multimedia devices (100% = fully agree)

Nokia research done in 4 major countries during 2004

Easy to use

Allows me to enjoy spontaneous photo & video moments

Offers All-in-One functionality

An effective business tool

Allows me to manage my busy work & social life

82%

81%

81%

71%

63%

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Consumer perception – a phone or a multimedia device

Nokia 6630• 3G WCDMA• Megapixel

camera• Smartphone• 500 euros

Nokia 6610• 2G GSM• CIF camera• Basic

functionality• 150 euros

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Consumer perception – a phone or a multimedia device

Nokia 6630• 3G WCDMA• Megapixel

camera• Smartphone• 500 euros

Nokia 6610• 2G GSM• CIF camera• Basic

functionality• 150 euros

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Introducing the Nokia NseriesHigh performance Multimedia

=

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See new. Hear new. Feel new.High Performance Multimedia

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Nokia Nseries – Design language

•New directionsMobile multimedia products and experiences…

Simplify delight in everyday life

Clarify clarity of purpose and benefit

Unify familiarity of the new…

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Nokia Nseries Naming

Examples of future Nokia Nseries product

names

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Nokia Nseries – key consumer benefits

Photography

Connectivity music

MediaProductivity

Add-onsoftware

CommunicationCommunication

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Photography

• Print quality photography

• Easy printing

• Video recording

• Sharing and storing