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7/27/2019 Nokia vs. Samsung (1)
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SAMSUNG VS NOKIA
English a.a. 2005-2006
Laura Moscatelli Alberto Olori
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Laura Moscatelli &
Alberto Olori
with Samsung it’s not that hard to imagine
7/27/2019 Nokia vs. Samsung (1)
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Laura Moscatelli & Alberto Olori
7/27/2019 Nokia vs. Samsung (1)
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SAMSUNG vs NOKIA
• Samsung has market
leadership through its
innovative and hot
mobile phones and it
has young consumers
• Nokia has concentrated
its efforts on design and it
has consumers among
businessmen
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BRAND
• Nokia is a
t radi t ional brand ;
• Its logo is
“ connect ing
people ”
• Samsung is a
young brand;
• Its new logo is
“ w ith Samsung
it’s not that hard
to imagine ”
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QUALITY
Samsung is considered a medium/high
quality brand by a segment of consumers
between 15 to 35 years of age
Nokia is considered of a very high quality
by a segment of consumers between 35 to
50 years of age
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QUALITY
Nokia has concentrated its efforts on design
forgetting that function is more important
Samsung has spent money on the latest
high-tech device. It has exploited
technology and produced increasingly
small handsets
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ORGANIZATION
NOKIADeveloper of business and the father of Nokia’s new corporate: Pekka
Ala-Pietilä
President of nokia mobile phones: Matti Alahuhta
Chief Financial officer at nokia:Olli-Pekka
Presence: All over the world
SAMSUNGChairman and chief executive: Kun-Hee Lee
Chief executive officer: Chong-Yeul Pae
Presence: Europe and Japan
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WHO IS THE LEADER?!?
…the struggle will probably never
end…
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