Our Solution

Our Solution

Amplification

The Challenge

The ResultsThe Co-operative village tour in the summer of 2011 showcased the entire family of the Co-Op business for the very first time to consumers.The tour visited 8 events including the Manchester Day Parade and the Thames Festival.

Communicate the scale and scope of the core Co-operative businesses while engaging consumers with The Co-operative brand values.Provide families with a fun day out. Provide additional engagement ideas to really bring an activity to life.

Vox Pop goody bags given to consumers who left a video message

Interactive, educational and entertaining Farm area for children

Interactive kitchen using Co-Cop products. Fun activities such as Rice Krispies cake making

Samples distributed

83,961+

Numerous games at the event aimed at all age groups

6,248Competition entries

NATIONAL ROADSHO

W

Estimated

78,924+ footfall

across all events