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IntroductionThese mini guides are intended or short-
term immediate use by GMs or long
lead-times items such as signage, work
wear and stationery. This mini-guide does
not replace the main brand book, which is
currently in production.
Use o these mini-guidesWhile some new marketing materials are
being produced centrally (such as the
website, brochures etc), many marketing
materials will be produced locally in line
with hyperlocalization. This mini guidelineprovides the inormation required to
produce these key items.
Help & AssistanceFor help and assistance, please contact
either o the ollowing and they will do
everything they can to assist.
Fleur Butler
.butler@brandarchitects.comdirect telephone : +44 20 7557 9952
Eve King
e.king@brandarchitects.com
direct telephone : +44 20 7557 9953
Consistency in Global Brand
Roll-out o OvivoBetween the issue o this mini guide and
the ull external launch on September
13, 2010, please ensure all designs are
emailed to one o the contacts or approvalbeore proceeding to production. This
is simply to create consistency across a
very broad geographic reach in limited
timerames. Items not approved may have
to be reproduced i they are not consistent
with the brand guidelines.
How do I write Ovivo when not in
Logo orm?In normal text or proposals, letters, emailsetc, Ovivo is written with a capital letter O
ollowing by lower case. The preerred ont
or these communication is Calibri which is
available on all PCs.
CONTACTFleur Butler.butler@brandarchitects.comdirect telephone : +44 20 7557 9952
Eve Kinge.king@brandarchitects.comdirect telephone : +44 20 7557 9953
OVIVO MINI GUIDELINES V1 13/07/2010I you have any concerns with the ollowing guidelines please ask your supplier or designer to sendthrough the designs to check and we will endeavour to get back to you within 48hrs
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CONTACTFleur Butler.butler@brandarchitects.comdirect telephone : +44 20 7557 9952
Eve Kinge.king@brandarchitects.comdirect telephone : +44 20 7557 9953
OVIVO MINI GUIDELINES V1 13/07/2010I you have any concerns with the ollowing guidelines please ask your supplier or designer to sendthrough the designs to check and we will endeavour to get back to you within 48hrs
Colours
Pantone 2607C:76 M:94 Y:23 K:9R:79 G:11 B:123HTML - 5c3373RAL - 5022
Pantone 2415C:33 M:100 Y:0 K:8R:146 G:0 B:117HTML - a90e79RAL - 4006
Pantone 4725C:13 M:47 Y:43 K:36R:171 G:136 B:118HTML - ab8876RAL - 1011
Pantone 144C:0 M:58 Y:100 K:0R:233 G:131 B:0HTML - 08100RAL - 1004
Pantone 484C:8 M:94 Y:99 K:34R:152 G:50 B:34HTML - 983222RAL - 2002
Pantone 291C:38 M:4 Y:0 K:0R:160 G:207 B:235HTML - a0cebRAL - 5024
Pantone 294C:100 M:68 Y:7 K:30R:0 G:52 B:120HTML - 005192RAL - 5010
70% black
C:0 M:0 Y:0 K:70R:102 G:102 B:102HTML - 4d4d4dRAL - 7022
For all Microsot applications and enterprise systems, the correctand only ont to use is Calibri, which is a standard Microsot ontavailable on all PCs and reliable to use on websites and email.For marketing communications materials, such as brochures, let-terhead, signage etc your graphic designer will need to use theCosmos ont. Please note, this is only required or proessionallyproduced marketing communications/graphic design and yourdesigner will advise i they already have the Cosmos ont or i theyneed to purchase it.
AB
Cosmos BQ Calibri
ABIf Calibri isnt available on your computer Arial can be used.
Fonts
Our main colour purple is dierent to the competition andpositions us as a challenger brand. The supporting col-ours are equally bright and engaging to communicate ourvitality and agility in our market. We are resh as a brand.And lively in our communications.
PRIMARY COLOURS SECONDARY COLOURS
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CONTACTFleur Butler.butler@brandarchitects.comdirect telephone : +44 20 7557 9952
Eve Kinge.king@brandarchitects.comdirect telephone : +44 20 7557 9953
OVIVO MINI GUIDELINES V1 13/07/2010I you have any concerns with the ollowing guidelines please ask your supplier or designer to sendthrough the designs to check and we will endeavour to get back to you within 48hrs
Logos
Main logo - Sail logo
The above logo is our stamp and is unique to Ovivo. It is this stamp that isconsistent across all communications.(an example exception is when it appears small on a pen, see bottom right B)
Whenever possible the Sail logo should be used within its holding device.This execution o the logo isnt always possible or appropriate. For examplethe holding device will not reproduce well as an embossed logo on aconerence older or an embroidered logo on a Polo shirt. In such cases theSail logo should be used.
Typographic logo
(primarily or small usage on pens etc)Ovivo does have a small usage logo or when the logohas to very small and only one colour.The exception to this small usage rule is or stationeryand email signatures. The typographic logo has to beused in this instance to maintain a more corporate eel.
1 colour 1 colour
2 colour
3 colour
Symbols, i.e. or SMUse o the term Ovivo as the corporate name/trade name will not necessitate any
type o symbol, i.e. or SM in the letterhead, etc.
Until trademark registrations have been granted, Ovivo should be used with the
symbol on the right shoulder on all labels attached to the goods/equipment
sold under this mark and also when used in brochures and other advertisementsdirectly with and to identiy the specifc goods/equipment being marketed
thereunder. Once the term is registered as a trademark, the should be
replaced with an .
The exception is related to the tag line, Bringing Water to Lie. This tag line
should always have the SM included on the right shoulder in all brochures,
websites and publications since this term is related to installations, maintenance,
engineering and design services, etc. provided under this service mark.
Regarding use o these symbols on clothing, pens, etc., it is not necessary when
these items are promoting Ovivo as a corporate name/trade name only and not
any specifc goods/equipment or services
B
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CONTACTFleur Butler.butler@brandarchitects.comdirect telephone : +44 20 7557 9952
Eve Kinge.king@brandarchitects.comdirect telephone : +44 20 7557 9953
Stationery - UK style business card (85mm x55mm)
OVIVO MINI GUIDELINESI you have any concerns with the ollowing guidelines please ask your supplier or designer to sendthrough the designs to check and we will endeavour to get back to you within 48hrs
minimum 5mm
7mm
Card holders name
Qualification/sPositionOperating Service/Solution
Mobile: 01234 456789Email: a.name@ovivowater.comDD: 01234 456789
www.ovivowater.com
7mm30mm
7mm
45mm
minimum 5mm
Ovivo + Country name + legalityBuilding or Unit NameNumber and StreetCinurbationPOSTAL CODECountry
Telephone: 01234 456789Facsimile: 01234 456789
Card holders name
Qualification/sPositionOperating Service/Solution
Mobile: 01234 456789Email: a.name@ovivowater.comDD: 01234 456789
www.ovivowater.com
7mm30mm
7mm
40 mm
minimum 5mm
OVIVO Country name legalityBuilding or Unit NameNumber and StreetCinurbationPOSTAL CODECountry
Telephone: 01234 456789Facsimile: 01234 456789
size -11pt / ledding - 11
size -7pt / ledding - 8
size -7pt / ledding - 8
Single sided Business cardDouble sided Business card
Business cards (UK)
Colour specifcation - Pantone 2607 & 70% Black Paper stock - Good quality uncoated bright white Logo - Typographic version to limit number o colours Size - 85mm x 55mm
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CONTACTFleur Butler.butler@brandarchitects.comdirect telephone : +44 20 7557 9952
Eve Kinge.king@brandarchitects.comdirect telephone : +44 20 7557 9953
OVIVO MINI GUIDELINES V1 13/07/2010I you have any concerns with the ollowing guidelines please ask your supplier or designer to sendthrough the designs to check and we will endeavour to get back to you within 48hrs
Stationery - US style business card (88.9mm x 50.8mm)
minimum 5mm
L
7mm
Card holders nameQualification/sPositionOperating Service/Solution
Mobile: 01234 456789Email: a.name@ovivowater.comDD: 01234 456789
www.ovivowater.com
7mm30mm
7mm
47mm
minimum 5mm
Ovivo + Country name + legalityBuilding or Unit NameNumber and StreetCinurbationPOSTAL CODECountry
Telephone: 01234 456789Facsimile: 01234 456789
Card holders nameQualification/sPositionOperating Service/Solution
Mobile: 01234 456789Email: a.name@ovivowater.comDD: 01234 456789
www.ovivowater.com
7mm30mm
7mm
40mm
minimum 5mm
Ovivo Country name legalityBuilding or Unit NameNumber and StreetCinurbationPOSTAL CODECountry
Telephone: 01234 456789Facsimile: 01234 456789
size -11pt / ledding - 11
size -7pt / ledding - 8
size -7pt / ledding - 8
Single sided Business cardDouble sided Business card
Business cards (US)
Colour specifcation - Pantone 2607 & 70% Black Paper stock - Good quality uncoated bright white Logo - Typographic version to limit number o colours Size - 88.9mm x 50.8mm
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CONTACTFleur Butler.butler@brandarchitects.comdirect telephone : +44 20 7557 9952
Eve Kinge.king@brandarchitects.comdirect telephone : +44 20 7557 9953
OVIVO MINI GUIDELINES V1 13/07/2010I you have any concerns with the ollowing guidelines please ask your supplier or designer to sendthrough the designs to check and we will endeavour to get back to you within 48hrs
Letterhead (UK)
Colour specifcation - Pantone 2607 & 70% Black Paper stock - Good quality uncoated bright white Logo - Typographic version to limit number o colours Size - 210mm x 297mm
Stationery - UK style letterhead (A4 210mm x 297mm)
15mm
15mm
12mm
15mm36mm15mm 50mm
10mm
15mm
It isalong establishedfact that areaderwillbe distractedbylooking at itslayout. The point ofusing LoremIpsumisthat it hasamore-or-lessnormal distribution ofletters,asopposed tousing 'Content here,content here',
making it look like readable English.Manydesktoppublishing packagesandweb page editorsnowuse LoremIpsumastheirdefault modeltext,and asearch for'loremipsum'will uncovermanyweb sitesstillin theirinfancy.
Variousversionshave evolvedoverthe years,sometimesbyaccident.
Content here,content here',making it look like readable English.Manydesktop publishing packagesandweb page editorsnowuse LoremIpsumastheir default modeltext,andasearch for'lorem ipsum'willuncover manyweb
sitesstillin theirinfancy.Variousversionshave evolvedoverthe years,sometimesbyaccident.
Ovivo + Country name + legalityBuilding or Unit NameNumber and StreetCinurbationPOSTAL CODE
Country
Telephone:01234 456789Facsimile: 01234 456789
www.ovivowater.com
15mm
Typographic logo
Pantone 2607
Font - Cosmos Medium 8pt
Pantone 2607
Font - Cosmos Medium 8pt
70% Black
Font - Cosmos Medium 8pt
Pantone 2607
Any legal lines required
Font - Cosmos Light 5pt
Pantone 2607
size -8pt / ledding - 9
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CONTACTFleur Butler.butler@brandarchitects.comdirect telephone : +44 20 7557 9952
Eve Kinge.king@brandarchitects.comdirect telephone : +44 20 7557 9953
OVIVO MINI GUIDELINES V1 13/07/2010I you have any concerns with the ollowing guidelines please ask your supplier or designer to sendthrough the designs to check and we will endeavour to get back to you within 48hrs
Letterhead (US)
Colour specifcation - Pantone 2607 & 70% Black Paper stock - Good quality uncoated bright white Logo - Typographic version to limit number o colours Size - 215.9mm x 279.4mm
Stationery - US style letterhead (US Letter 215.9 x 279.4mm))
15mm
15mm
12mm
15mm36mm15mm 50mm
10mm
15mm
It isalong establishedfact that areaderwillbe distractedbylooking at itslayout. The point ofusing LoremIpsumisthat it hasamore-or-lessnormal distribution ofletters,asopposed tousing 'Content here,content here',
making it look like readable English.Manydesktoppublishing packagesandweb page editorsnowuse LoremIpsumastheirdefault modeltext,and asearch for'loremipsum'will uncovermanyweb sitesstillin theirinfancy.
Variousversionshave evolvedoverthe years,sometimesbyaccident.
Content here,content here',making it look like readable English.Manydesktop publishing packagesandweb page editorsnowuse LoremIpsumastheir default modeltext,andasearch for'lorem ipsum'willuncover manyweb
sitesstillin theirinfancy.Variousversionshave evolvedoverthe years,sometimesbyaccident.
Ovivo + Country name + legalityBuilding or Unit NameNumber and StreetCinurbationPOSTAL CODE
Country
Telephone:01234 456789Facsimile: 01234 456789
www.ovivowater.com
15mm
Typographic logo
Pantone 2607
Font - Cosmos Medium 8pt
Pantone 2607
Font - Cosmos Medium 8pt
70% Black
Font - Cosmos Medium 8pt
Pantone 2607
Any legal lines required
Font - Cosmos Light 5pt
Pantone 2607
size -8pt / ledding - 9
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CONTACTFleur Butler.butler@brandarchitects.comdirect telephone : +44 20 7557 9952
Eve Kinge.king@brandarchitects.comdirect telephone : +44 20 7557 9953
OVIVO MINI GUIDELINES V1 13/07/2010I you have any concerns with the ollowing guidelines please ask your supplier or designer to sendthrough the designs to check and we will endeavour to get back to you within 48hrs
Compliment Slip (US)
Colour specifcation - Pantone 2607 & 70% Black Paper stock - Good quality uncoated bright white Logo - Typographic version to limit number o colours Size - 1/3 Letter
Stationery - US style compliment slip (1/3 Letter)
15mm
15mm
12mm
15mm36mm15mm 50mm
10mm
Ovivo + Country name + legalityBuilding or Unit NameNumber and StreetCinurbationPOSTAL CODECountry
Telephone: 01234 456789Facsimile: 01234 456789
www.ovivowater.com
15mm
Typographic logo
Pantone 2607
Font - Cosmos Medium 8pt
Pantone 2607
Font - Cosmos Medium 8pt
70% Black
Font - Cosmos Medium 8pt
Pantone 2607
With Compliments
size -8pt / ledding - 9
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CONTACTFleur Butler.butler@brandarchitects.comdirect telephone : +44 20 7557 9952
Eve Kinge.king@brandarchitects.comdirect telephone : +44 20 7557 9953
OVIVO MINI GUIDELINES V1 13/07/2010I you have any concerns with the ollowing guidelines please ask your supplier or designer to sendthrough the designs to check and we will endeavour to get back to you within 48hrs
Compliment Slip (UK)
Colour specifcation - Pantone 2607 & 70% Black Paper stock - Good quality uncoated bright white Logo - Typographic version to limit number o colours Size - 210mm x 99mm
Stationery - UK style compliment slip (1/3 A4 210mm x 99mm)
10mm
15mm
15mm
12mm
15mm36mm15mm 50mm
Ovivo + Country name + legalityBuilding or Unit NameNumber and StreetCinurbationPOSTAL CODECountry
Telephone: 01234 456789Facsimile: 01234 456789
www.ovivowater.com
15mm
Typographic logo
Pantone 2607
Font - Cosmos Medium 8pt
Pantone 2607
Font - Cosmos Medium 8pt
70% Black
Font - Cosmos Medium 8pt
Pantone 2607
With Compliments
size -8pt / ledding - 9
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CONTACTFleur Butler.butler@brandarchitects.comdirect telephone : +44 20 7557 9952
Eve Kinge.king@brandarchitects.comdirect telephone : +44 20 7557 9953
OVIVO MINI GUIDELINES V1 13/07/2010I you have any concerns with the ollowing guidelines please ask your supplier or designer to sendthrough the designs to check and we will endeavour to get back to you within 48hrs
Email signaturesAll employees will use a consistent email signature. This includesThe employees name, their individual ofce address/s Telephonenumber/s, Fax number/s, individuals email address, the logo, and a
link to the website pointing to their specifc Country homepage.
Email Signature
OVIVO, Registered in England, No. 0000000. Registered Office: OVIVO plc, Building or Unit Name, Number and Street, Cinurbaon. POSTAL CODE. Country. This email has been sent under the condions stated in disclaimer
Dear John
This is dummy text
Yours faithfully
John Smith
OVIVO, Building or Unit Name, Number andStreet, Cinurbaon. POSTAL CODE. Country
Telephone 01234 456789Facsimile 01234 456789Email john.smith@ovivowater.com
www.ovivowater.com
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CONTACTFleur Butler.butler@brandarchitects.comdirect telephone : +44 20 7557 9952
Eve Kinge.king@brandarchitects.comdirect telephone : +44 20 7557 9953
OVIVO MINI GUIDELINES V1 13/07/2010I you have any concerns with the ollowing guidelines please ask your supplier or designer to sendthrough the designs to check and we will endeavour to get back to you within 48hrs
Tops
Logo - Sail version, one colour Colour - White or Purple. Try to match the purple to Pantone 2607
Work Wear - Tops
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CONTACTFleur Butler.butler@brandarchitects.comdirect telephone : +44 20 7557 9952
Eve Kinge.king@brandarchitects.comdirect telephone : +44 20 7557 9953
OVIVO MINI GUIDELINES V1 13/07/2010I you have any concerns with the ollowing guidelines please ask your supplier or designer to sendthrough the designs to check and we will endeavour to get back to you within 48hrs
Saety wear
Logo - Sail version, one colourPreerence or black with white out lettering or hi visibility clothing orwhenever the logo appears on a yellow background. On white back-grounds, preerence is or the purple Pantone 2607
Work Wear - Saety Wear
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CONTACTFleur Butler.butler@brandarchitects.comdirect telephone : +44 20 7557 9952
Eve Kinge.king@brandarchitects.comdirect telephone : +44 20 7557 9953
OVIVO MINI GUIDELINES V1 13/07/2010I you have any concerns with the ollowing guidelines please ask your supplier or designer to sendthrough the designs to check and we will endeavour to get back to you within 48hrs
Event Clothing
Logo - Typographic version Colour - White or Purple. Try to match the purple to Pantone 2607
Work Wear - Event Clothing
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CONTACTFleur Butler.butler@brandarchitects.comdirect telephone : +44 20 7557 9952
Eve Kinge.king@brandarchitects.comdirect telephone : +44 20 7557 9953
OVIVO MINI GUIDELINES V1 13/07/2010I you have any concerns with the ollowing guidelines please ask your supplier or designer to sendthrough the designs to check and we will endeavour to get back to you within 48hrs
Livery
Logo - Please use the logo incorporating the holding device Vehicle colour - The preerence or the colour o the vehicle is
silver, i silver isnt practicle due to budget the vehicle shouldbe white.
Livery
Commercial wagon
Commercial van
Hightop Van
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CONTACTFleur Butler.butler@brandarchitects.comdirect telephone : +44 20 7557 9952
Eve Kinge.king@brandarchitects.comdirect telephone : +44 20 7557 9953
OVIVO MINI GUIDELINES V1 13/07/2010I you have any concerns with the ollowing guidelines please ask your supplier or designer to sendthrough the designs to check and we will endeavour to get back to you within 48hrs
Livery Logo - Please use the logo incorporating the holding device Vehicle colour - The preerence or the colour o the vehicle is
silver, i silver isnt practicle due to budget the vehicle shouldbe white.
Work Wear - Livery
795 3000 1325
5120
177
5
1805
1085
1470
1750
200
15051500
460
2 door
4 door
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CONTACTFleur Butler.butler@brandarchitects.comdirect telephone : +44 20 7557 9952
Eve Kinge.king@brandarchitects.comdirect telephone : +44 20 7557 9953
OVIVO MINI GUIDELINES V1 13/07/2010I you have any concerns with the ollowing guidelines please ask your supplier or designer to sendthrough the designs to check and we will endeavour to get back to you within 48hrs
Signage
Logo - Please use the logo incorporating the holding device Material - An aluminium base is preerable, i aluminium is beyond
the budget then a white base can used.
Signage
Reception
Itisa longestablishedfactthata reader will bedistractedby lookingatitslayout. ThepointofusingLorem Ipsum is thatithasamore-or-lessnormal distributionofletters, as opposedtousing'Contenthere, contenthere', makingitlook likereadableEnglish.
Manydesktoppublishing packagesandwebpage editorsnowuse LoremIpsumastheirdefault modeltext,andasearch for'loremipsum'willuncovermanywebsitesstillin theirinfancy.Variousversionshave evolvedoverthe years,sometimesbyaccident.
Content here,content here',making it look like readable English.Manydesktoppublishing packagesandwebpage editorsnowuse LoremIpsumastheirdefault model
Lift signage with list of departments and floors
eception signage
WC signage
General signage ceiling mounted
General signage wall mounted
City office signage wall mounted(etched aluminium)
Exit
xit signage
1 Human resources
2 Accounts
3 Canteen
4 Post roomSorting office
5 InternalresourcesPRresourcesMarketing resources
6 BoardroomMeeting room1Meeting room2Meeting room3Meeting room4
7 Fitnesscentre
8 Roofterrace
EXIT
Reception
Employee carpark
Visitor carpark
HQ Zelda
HQ Adelphi
Wayfinding signage(exterior approach)
Loading bay signage
A
Bay
B
Bay
C
Bay
Entrance signage
Roadside signageGeneral signage
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CONTACTFleur Butler.butler@brandarchitects.comdirect telephone : +44 20 7557 9952
Eve Kinge.king@brandarchitects.comdirect telephone : +44 20 7557 9953
OVIVO MINI GUIDELINES V1 13/07/2010I you have any concerns with the ollowing guidelines please ask your supplier or designer to sendthrough the designs to check and we will endeavour to get back to you within 48hrs
Signage
Logo - Please use the logo incorporating the holding device Material - An aluminium base is preerable, i aluminium is be-
yond the budget then a white base can used.
Signage - Using Austin, Texas as an example
.
Aluminium extrusion
TOPWALL
Raised off the wall
Aluminium extrusion
Durable sticker onto aluminium
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CONTACTFleur Butler.butler@brandarchitects.comdirect telephone : +44 20 7557 9952
Eve Kinge.king@brandarchitects.comdirect telephone : +44 20 7557 9953
OVIVO MINI GUIDELINES V1 13/07/2010I you have any concerns with the ollowing guidelines please ask your supplier or designer to sendthrough the designs to check and we will endeavour to get back to you within 48hrs
Signage
Logo - Please use the logo incorporating the holding device Material - An aluminium base is preerable, i aluminium is be-
yond the budget then a white base can used.
Signage - Using Austin, Texas as an example
Aluminium extrusion
Powder coated posts
Aluminium extrusion
Durable sticker onto
aluminium
Securely fixed and mounted in concrete base
Recommended