Part 1 - Amara Raja Group Profile Part 2 - A synopsis of Indian Economy & Growing sectors in...

Part 1 - Amara Raja Group Profile

Part 2 - A synopsis of Indian Economy & Growing sectors in India

a. Electronics Hardware & Electronics Systems Design and

Manufacturing (ESDM)

b. IT/ITES

Part 3 - ARDWC – Where? What? Strategic Benefits

Part 4 – Way Forward – Partnerships; Technology transfer; Facilitation

Contents

Core Purpose

To transform our increasing spheres of influence and to improve the

quality of life by building institutions that provide better access to

better opportunities, goods and services to more people. . .

The Amara Raja Way

• Innovation• Excellence• Entrepreneurship• Experiences’• Responsibility

Amara Raja Group Vision – 2025

We will be a Top 500 global group redefining businesses to deliver High Social Impact, by anticipating future trends, building preferred brands and leveraging talent & technology.

Amara Raja Electronics Vision – 2025

Through the Amara Raja Way, we will be a market leader in Durables, Digital Products and Services by leveraging convergence of technologies in information, communication and entertainment and by adapting the conventional & renewable energy competence of the group.

The focus would be on delivering a superior consumer experience through innovative, intuitive design to create aspirational, functional and easy to use products for global and value conscious consumers.

We are committed to engaging and empowering more women in our operations

• Diversified Business Group• Diversified Business Group • Gross Revenue US$ 465 million (2009-10)

• Gross Revenue US$ 465 million (2009-10)

• 6850 Employees• 6850 Employees

The view of the 25 acre land allotted by State Government in 1985 to promote Industrialization in Chittoor district.

Currently a 165 acre Amara Raja Group location at Karkambadi. One of Amara Raja Group Manufacturing Locations.

How we started

Shaping Amara Raja Power Systems Ltd in 1985

A Small beginning

AMARA RAJA POWER SYSTEMS LIMITED

AMARA RAJA POWER SYSTEMS LIMITED

Manufactures of Industrial Chargers, Low voltage & Medium Voltage switch gear panels, Power infrastructure and industrial projects, Switch Mode Rectifiers, Integrated power Suppliers for Railways Battery formation equipment.

USD conversion rate = Rs.45.14 per USD, as on 31st March 2010.

Amara Raja Batteries Ltd – Industrial Battery Plant which started operations in 1990.

How we transformed (Industrial Battery Plant)

AMARA RAJA BATTERIES LTD

Amara Raja Batteries Ltd – Automotive Battery Plant which started operations in 2004.

How we transformed (Automotive Battery Plant)

AMARA RAJA BATTERIES LTD

Amara Raja Batteries Ltd – Small Battery Plant which started operations in 2008. How we transformed (Small Battery Plant)

AMARA RAJA BATTERIES LTD

WORLD CLASS & WORLD SCALE One of the World’s Largest Integrated Lead Acid Battery Manufacturing Facility

AMARA RAJA BATTERIES LTD

USD conversion rate = Rs.45.14 per USD, as on 31st March 2010.

POWER STACK

AMARON QUANTA

AMARA RAJA BATTERIS LIMITED - PRODUCTS – INDUSTRIAL AND AUTOMOTIVE

AMARON RANGE OF AUTOMOTIVE BATTERIES

PowerZone – A rural Retail Initiative2500 outlets by 2011-12

FRONT ACCESS TERMINAL

AMARON 2 WHEELER BATTERY

Long LifeZero Maintenance

Highest Cranking Power

MANGAL PRECISION PRODUCTS Ltd Focus on Rural Employment Sheet Metal, Cold Forged Products, High Tensile Fasteners. Engineering Plastics. Warehousing Solutions

USD conversion rate = Rs.45.14 per USD, as on 31st March 2010.

GALLA FOODS LtdTropical Fruit Pure & Concentrate (Mango, Guava, Papaya), Fresh Fruits, Vegetables & Fruit Juices.

USD conversion rate = Rs.45.14 per USD, as on 31st March 2010.

Amara Raja Electronics LimitedFocus on Women Empowerment

Consumer Power Solutions, Consumer Electronics and Durables & ESDM

USD conversion rate = Rs.45.14 per USD, as on 31st March 2010.

Consumer Power SolutionsHome UPSSOHO UPSRechargeable Room LightingLED LightingIn-Vehicle Inverter

TelecomMobile PhoneVOIP Phones

AREL - Diversification

making homes comfortable

Air ConditionersHome / SOHO Portable ACSmall Capacity Split AC

Home EntertainmentValue Added TeleputerDigital Photo Frame with DVD TV, LCD TVMp4 With Camera

KitchenInduction Cooker, Rice CookerRefrigerator Micro oven

Electronics Systems Design and Manufacturing (ODM & EMS)

World Class Infrastructure World Class Quality

OUR STRENGTHS

• Amara Raja has highly committed and non migratory manpower.

• The average age group of Amara Raja employees is <30.

Committed People

Countrywide Network

500 Distributors20000 Retailers30 WH25 Branches5 Mfg Locations

Powerful Brands

OUR STRENGTHS

A Synopsis of Indian Economy & Growing Sectors in India

Steady growth:

• India GDP records a steady growth of 8%. There is tremendous scope for further growth.

• The economic survey expected that economy is likely to grow by 8.75% in 2010-11 and return to 9% growth in 2010-12.

• India is among the world‘s youngest nations with a median age of 25 years as compared to 43 in Japan, 36 in the US and 35 in China.

• 13 million people enter India‘s urban work force each year.

Source: CMIE, economic Survey http://currentaffairs.gktoday.in

Indian Economy Overview

India’s growth rate to surpass China by 2015.

Indian Electronics Systems Design & Mfg Industry Domestic Demand

Consumption reached USD45 billion in FY09

Demand expected to reach USD125 billion in FY 14

Expected Domestic Demand

45

400

125

0

50

100

150

200

250

300

350

400

450

FY09 FY14 FY20

USD

bill

ion 22%

Source: Industry estimates

Source: ISA

Need for domestic ESDM eco-system

Projected demand-supply gap in electronics industry (USD billion)

400

10445

125

85

320

20 420

250

500

FY09 FY14 FY20Total demandDomestic production (target)Domestic production (at current CAGR)

Production level electronics industry may reach with favorable policy environment

Production level electronics industry will reach with current policy environment

Gap between current and expected domestic production, offering significant opportunities for improvement

Source: ISA

Source: Industry estimates

Growth Sectors in India – Electronics Hardware

Source: IBEF Org

Growth Sectors in India – Information Technology

0

5000

10000

15000

20000

25000

Cost Attractiveness

Coun

try

Cost

in U

SD

Growth Sectors in India – IT Enabled Services (BPO / KPO / LPO)

BPO (Business Process Outsourcing) KPO (Knowledge Process Outsourcing) LPO (Legal Process Outsourcing )

Growth Sectors in India – Solar Power and LED Lighting Market

0

4000

8000

12000

16000

20000

24000

61 190 490 10001800 3000

4700

7100

10300

14550

20000

Cum

ulati

ve F

orec

ast C

apac

ity M

W*

Source: Recent article in The Times of India & Frost and Sullivan

• Solar market alone results in a market of 2 GW or $ 6 billion.

• Indian LED market is expected to grow at a CAGR of 45% for the next five years.

And it is expected to reach $290 million by 2013.

Solar Power Market

•ESDM (EMS & ODM)•Consumer Products•Electronic Components•Ancillary•IT & ITES in rural – back office to Chennai and Bangalore•Residential Township

Amara Raja Infra (P) Ltd (ARIPL) plans to promote Amara Raja Digital World City (ARDWC), a 500 acres electronics hardware park.

Notes

Amara Raja Digital World City

ARDWC envisages creation of over “20,000 rural non-migratory jobs ” contributing

“US$ 3.00 Billion” in economic activity by the year 2020

ARDWC Location

ARDWC TO CHENNAI 160 KMS

ARDWC TO BANGALORE 160 KMS

“Our objective is to access the best technologies to manufacture and deliver products of world class quality at globally competitive prices”.

Strategic Location Located in between the fast growing southern states – Karnataka & Tamil NaduMidway between Chennai & Bangalore

Anchored by Amara raja Group :Amara Raja enjoys the reputation of a benevolent business house in recognition of

the contribution towards the industrial development & overall standard of living of the people.

Manpower:Availability of skilled workforce at a “Lower overall Cost”Highly Committed people will be a key advantage for the industries to be located in

ARDWC

2. Amara Raja invites JV & Technology partnerships, to set up

Consumer Products manufacturingElectronic Components manufacturingAncillaries, enabling Electronic Hardware manufacturing

1. ESDM – Amara Raja Electronics will set up world class and world scale “Electronic Manufacturing Services” facilities.

Filling the gap for Electronic Manufacturing Services in India

3. IT & ITES – back office to Chennai and BangaloreAmara Raja will support IT/ITES companies to set up their lower cost operations in ARDWC

Support in Infrastructure, Training, Connectivity, Township, Liaison

Advantage ARDWC

• Customized Infrastructure Solutions

• Education & Institutional linkages • Liaison with the Government

• State of the art Technology and connectivity

• Employee Facilities - Township

• Employee CommitmentNon-migratory opportunities ensure high levels of employee commitment

Group Corporate5th Floor, “ Astra Towers”,Opp. CII Building, Kondapur,Hitech City,Hyderabad – 500 038. INDIATel: +91 40 23683000Fax: +91 40 23118219

Corporate Office (Electronics)6th Floor, Riaz Garden12 Kodambakkam High RoadChennai 600034INDIATel: +91 44 4291 0700Fax: +91 44 2828 4821

Registered Head OfficeAmara Raja Electronics LtdKarakambadi 517520TirupatiAndhra PradeshINDIATel: +91 877 2285561Fax: +91 877 2285600

www.amararaja.co.inwww.worldoftribal.com

www.amararajaelectronics.com

Dr. R.N. Galla (rng@amararaja.co.in)G. Indeevar (ing@amararaja.co.in)

Let us build a “Modern India”.. together