Patrick how toweb

Patrick is @How-To-Web

The future of LBS is not what you think it will be

How To Web, Nov 2010, Bucharest

Patrick is @How-To-Web

The future of LBS is not what you think it will be

How To Web, Nov 2010, Bucharest

Patrick is @How-To-Web

Location Based Services

Patrick is @How-To-Web

Location Based Services

Patrick is @How-To-Web

PRE

Patrick is @How-To-Web

PRE

Patrick is @How-To-Web

Locazy story

About 5 years ago...

Patrick is @How-To-Web

Locazy story

About 5 years ago...

Patrick is @How-To-Web

Services popped out all around (Dodgeball, Plazes, Brightkite, Loopt. Gowalla, Foursquare, instagr.am)

Patrick is @How-To-Web

Services popped out all around (Dodgeball, Plazes, Brightkite, Loopt. Gowalla, Foursquare, instagr.am)

Patrick is @How-To-Web

Patrick is @How-To-Web

Patrick is @How-To-Web

Patrick is @How-To-Web

Location aware will become the standard for all apps

Patrick is @How-To-Web

NOW it is foursquare.

Why?

Right timingRight placeRight guyRight product

4SQ answers to 2 phsycological needs:1. a competition element2. show off (vanity)

Patrick is @How-To-Web

NOW it is foursquare.

Why?

Right timingRight placeRight guyRight product

4SQ answers to 2 phsycological needs:1. a competition element2. show off (vanity)

- T

BUT a check in as it is right now is not enough to keep users craving about your service

How long does it take to become check in fatique?

Patrick is @How-To-Web

- T

BUT a check in as it is right now is not enough to keep users craving about your service

How long does it take to become check in fatique?

Patrick is @How-To-Web

Checkins and badges are not the future of LBS, but they are a very clever way to get there.

So what can we expect?

Patrick is @How-To-Web

Checkins and badges are not the future of LBS, but they are a very clever way to get there.

So what can we expect?

Patrick is @How-To-Web

Checkins and badges are not the future of LBS, but they are a very clever way to get there.

So what can we expect?

Patrick is @How-To-Web

Imagine a world1. You walk around in Bucharest and you pass a liquor store and "bling"

Patrick is @How-To-Web

Imagine a world1. You walk around in Bucharest and you pass a liquor store and "bling"

Patrick is @How-To-Web

“Lucky you!Tuica is on sale, get it now.”

---> "Tuica is on sale, get it now."

Patrick is @How-To-Web

“Lucky you!Tuica is on sale, get it now.”

---> "Tuica is on sale, get it now."

Patrick is @How-To-Web

imagine:2. you RSVP-ed on facebook to go to a Halloween party, while sipping a coffee in your favourite coffee bar your phone starts buzzing and a message appears

Imagine a world

Patrick is @How-To-Web

imagine:2. you RSVP-ed on facebook to go to a Halloween party, while sipping a coffee in your favourite coffee bar your phone starts buzzing and a message appears

Imagine a world

Patrick is @How-To-Web

"Want to impress the ladies tonight? Get your Halloween outfit around the corner.”

Wouldn't that be awesome?

Maybe from a marketeers point of view, but not for us!

Patrick is @How-To-Web

"Want to impress the ladies tonight? Get your Halloween outfit around the corner.”

Wouldn't that be awesome?

Maybe from a marketeers point of view, but not for us!

Patrick is @How-To-Web

Patrick is @How-To-Web

Patrick is @How-To-Web

WHat would be nice though is if you’re visiting Amsterdam for TNW 2011

Imagine a world

Patrick is @How-To-Web

WHat would be nice though is if you’re visiting Amsterdam for TNW 2011

Imagine a world

Patrick is @How-To-Web

“Hi Bogdan, great you’re in Amsterdam. Make sure you go to

Queensday tomorrow.Best party in tha world!

Patrick”- On a friday night you're at a local pub and your phone starts to buzz because your best friend is in a 300 meter radius.- You are at a bar and people start calling you King or Mayor, you get a free drink because you show up- You don't know what to do on a Thursday evening and see that many friends are going to have a drink later on.

Patrick is @How-To-Web

“Hi Bogdan, great you’re in Amsterdam. Make sure you go to

Queensday tomorrow.Best party in tha world!

Patrick”- On a friday night you're at a local pub and your phone starts to buzz because your best friend is in a 300 meter radius.- You are at a bar and people start calling you King or Mayor, you get a free drink because you show up- You don't know what to do on a Thursday evening and see that many friends are going to have a drink later on.

Patrick is @How-To-Web

Commercial

Patrick is @How-To-Web

Commercial

Patrick is @How-To-Web

Friends related

Patrick is @How-To-Web

Friends related

Checkins and badges are not the future of LBS, but they are a very clever way to get there.

So what can we expect?

Patrick is @How-To-Web

Checkins and badges are not the future of LBS, but they are a very clever way to get there.

So what can we expect?

Patrick is @How-To-Web

Checkins and badges are not the future of LBS, but they are a very clever way to get there.

So what can we expect?

Patrick is @How-To-Web

Patrick is @How-To-Web

Patrick is @How-To-Web

Many People say that privacy is the main issue for LBS services to become mainstream, I disagree.

Privacy is a popular thing to say every time a new phenomenon comes up.

Real people care a lot less about privacy than you might think. This is IF the benefits are substantial. Take a look at facebook. Sharing pictures ----> getting a job.

Patrick is @How-To-Web

Many People say that privacy is the main issue for LBS services to become mainstream, I disagree.

Privacy is a popular thing to say every time a new phenomenon comes up.

Real people care a lot less about privacy than you might think. This is IF the benefits are substantial. Take a look at facebook. Sharing pictures ----> getting a job.

Patrick is @How-To-Web

Present LBS services are not bringing enough value for the user. The cost of checking in (and share your location data) are to high for the mainstream user in comparison.It just takes time for people and businesses to understand 

Patrick is @How-To-Web

Present LBS services are not bringing enough value for the user. The cost of checking in (and share your location data) are to high for the mainstream user in comparison.It just takes time for people and businesses to understand 

Patrick is @How-To-Web

What does it take?

Patrick is @How-To-Web

What does it take?

Patrick is @How-To-Web

Patrick is @How-To-Web

Patrick is @How-To-Web

Patrick is @How-To-Web

Patrick is @How-To-Web

Patrick is @How-To-Web

Patrick is @How-To-Web

all things social combined with location, augmented reality, mobile payments, the ultimate friend-finder, wheretheladies.at in one easy app

The Ultimate LBS app?

Patrick is @How-To-Web

all things social combined with location, augmented reality, mobile payments, the ultimate friend-finder, wheretheladies.at in one easy app

The Ultimate LBS app?

Patrick is @How-To-Web

Stuff to expect in the short term

Patrick is @How-To-Web

Stuff to expect in the short term

Patrick is @How-To-Web

- Context to check ins

Stuff to expect in the short term

Patrick is @How-To-Web

- Context to check ins- Social calendar

Stuff to expect in the short term

Patrick is @How-To-Web

- Context to check ins- Social calendar- A communication layer between owners of bars, restaurants, party organizers etc and the people that are in the bar or planning to go to the bar.

Stuff to expect in the short term

Patrick is @How-To-Web

- Context to check ins- Social calendar- A communication layer between owners of bars, restaurants, party organizers etc and the people that are in the bar or planning to go to the bar.- One click mobile payments for deals nearby

Stuff to expect in the short term

Patrick is @How-To-Web

- Context to check ins- Social calendar- A communication layer between owners of bars, restaurants, party organizers etc and the people that are in the bar or planning to go to the bar.- One click mobile payments for deals nearby- Self service location aware deal platform

Stuff to expect in the short term

Patrick is @How-To-Web

- Context to check ins- Social calendar- A communication layer between owners of bars, restaurants, party organizers etc and the people that are in the bar or planning to go to the bar.- One click mobile payments for deals nearby- Self service location aware deal platform- Group game mechanics

Stuff to expect in the short term

Patrick is @How-To-Web

- Context to check ins- Social calendar- A communication layer between owners of bars, restaurants, party organizers etc and the people that are in the bar or planning to go to the bar.- One click mobile payments for deals nearby- Self service location aware deal platform- Group game mechanics- They will go more local (a location based service should be local per definition)

Stuff to expect in the short term

Patrick is @How-To-Web

Are my friends using it ?

Patrick is @How-To-Web

Are my friends using it ?

Patrick is @How-To-Web

Who’s building Romanians 4SQ?

Patrick is @How-To-Web

Who’s building Romanians 4SQ?

Patrick is @How-To-Web

See you at TNW 2011April 27-29

Kick ass

Got news? tips@thenextweb.com

Patrick is @How-To-Web

See you at TNW 2011April 27-29

Kick ass

Got news? tips@thenextweb.com