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Menggali Potensi Lokal
Ide Bisnis
PengembanganProduk lokal
Model pemberdayaan
Masyarakat
Website, internet
marketer, medso
Peluang-peluang
Kuliner
Toko online, youtube
adsense, PPOB gratis dll
Jasa pendidikan– kursus,
pelatihan dll
Usaha ternak –mulai cacing,
lele hingga sapi
Usaha Agribisnis–
budidayasayur, jamur, rempah-
rempah
Konveksi. Kerajinan , pernik2 dll
Usaha Tokoconvenience
goods
DEFINITION OF MARKETING
• Marketing is the activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that
have value for customers, clients, partners,
and society at large (AMA, 2013)
MARKETING STRATEGY PROCESS
MS
PROCESS
UNDERSTAND THE CUSTOMER
ANALYZE MARKET
ANALYZE COMPETITION
RESEARCH DISTRIBUTION
DEFINE MARKETING
MIX
FINANCIAL ANALYSIS
REVIEW & REVICE
ANALYZE MARKET
MARKET RESEARCH
MARKET SIZE
MARKET GROWTH
DATA BPS.DATA KEPENDUDUKANDINAS PERINDUSTRIAN
&PERDAGANGA DLL
ANALYZE COMPETITORS :
The Five-Forces Model of Competition (PORTER)
Potential development of substitute products
Rivalry among competing firms
Bargaining power of suppliers
Potential entry of new competitors
Bargaining power of consumers
Bauran
Pemasaran (4P)
Product
Price Promotion
Place
Variasi Produk
Kualitas
Design
Fitur
Merk
Kemasan
Ukuran
Layanan
Jaminan
Pengembalian
Daftar harga
Diskon
Daya beli
Termin
pembayaran
Kredit
Promosi
Penjualan
Iklan/ Advertising
Pramuniaga/
Sales forces
Public relations
Direct marketing
TARGET PASAR
Jalur/Channel
s
Cakupan/
Coverage
Daftar isi/
Assortments
Lokasi
Inventory
Transport
FINANCIAL ANALYSIS• RETURN OF INVESTMENT – ROI; benefit to an investor
resulting from an investent of some resources
• CUSTOMER LIFE VALUE (CLV); total net profit a company makes from any given customerREVENUE GAINED FROM CUSTOMER - COST ACQUIRING &
SERVICING
ROI = NET INCOME/INVESTMENT
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