Persuasion Is All Around You!

Persuasion Is All Around Persuasion Is All Around You!You!

“Can You Hear Me Now?”

Amy and Sue will read the eulogy at his funeral tomorrow.

During the storm, the tree fell on the house and the phone lines were damaged.

Zippy and Maurice played soccer with the grapefruit pulled from a backyard tree.

The baby threw the rattle on the floor.

Homework: Suffixes Homework: Suffixes Write 10 sentences using 10

words that contain suffixes from our list.

Use context clues in your sentences.

Definition: Part of Speech:

Synonyms: Sentence:

Bell Ringer: Word of the Day- Mon. 5/14-Bell Ringer: Word of the Day- Mon. 5/14-page 511page 511

Citation: Noun

Cite: Verb

Citation

Bell Ringer: Tues. 5/15Bell Ringer: Tues. 5/15Underline the subject once, underline the verb twice, circle the direct object, and place a box around the prepositional phrase. Be sure to label each part of speech.

1.Last week, we read a book about the Civil War.

2.You must be rational when dealing with conflict.

3. The botanist examined the flowers.

Circle the suffixes in the underlined words. Write a short definition.

Bell Ringer: Th. 5/17Bell Ringer: Th. 5/17Underline the subject once, underline the verb twice, circle the direct object, and place a box around the prepositional phrase. Be sure to label each part of speech.

1.The child grabbed the toy from his brother.

2.During the ceremony, the speaker presented an award to the student.

3.The officer parked the car near the police station.

If you wanted to persuade your parents to let you go on school trip to Europe with some of your classmates, what would you say? Come up with three arguments or reasons that they should spend thousands of dollars to let you explore Europe.

Writing Prompt: The art of Writing Prompt: The art of persuasionpersuasion

Counterarguments Counterarguments

2,500 dollars is a lot of money. You can go when you are older and can appreciate the trip. Besides, in college, you can get financial assistance for the trip.

What is persuasive What is persuasive Writing?Writing?A means of convincing people:to believe something or act in a

certain wayto agree with a point of view of

the writer

Common persuasive techniques Common persuasive techniques often used in writing and often used in writing and advertisingadvertisingSloganRepetitionBandwagonEmotional AppealLogical AppealEthical AppealCall to Action

Purpose?

Slogan: “Can you hear me Slogan: “Can you hear me now?”now?”A catchy phrase or statement often

used to sell a service or a product

Repetition: Repetition: The name of a product is repeated many The name of a product is repeated many timestimes

HEAD ON Apply directly

to the forehead HEAD ON

Apply directly to the

forehead HEAD ON Apply directly

to the forehead

BandwagonBandwagonA statement suggesting that

everyone is using a specific product, so you should too

Emotional AppealEmotional AppealCreate a connection with your

audience to make them feel optimistic, idealistic, pity, nostalgia, or anxiety

Logical AppealLogical AppealPersuade your audience by appealing to your audience’s practical and functional needs.

You can do this by providing …strong evidence Objective statistics Expert Opinions Convincing interviews Testimonials

TestimonialTestimonialA well-known person supports a

product or service

Expert opinionExpert opinionExperts approve this product, so

you should use it“Four out of five dentists

recommend sugarless gum for their patients who chew gum”

Ethical AppealEthical AppealA writer presents one self as fair, objective, trustworthy, and credible.

You can do this by…Presenting yourself as sincere

and honestUnderstand and addressing your

audience’s concerns Provide reasoning to the

audience’s objections

Call to Action Call to Action The point in an essay or advertisement when the writer urges the audience to do something or change their point of view.

Quick reviewQuick reviewSloganRepetitionBandwagonEmotional Appeal Logical Appeal Ethical Appeal Call to Action

Audience AwarenessAudience AwarenessAdvertisers and writers need to know how to

target their audiences use appropriate persuasive

technique Choose the proper diction and

tone

Who’s the audience?Who’s the audience?

Audience?

Audience?

Purpose?

Persuasive

technique?

Audience?Purpose

?

Persuasive

technique?

Audience?

Audience?

Purpose?

Audience?Purpose

?

Audience?

Persuasive

technique?

Purpose?

Audience?

Persuasive

technique?

Relevant factsRelevant factsAdvertisers spend about $200 billion

a year on TV advertising The average cost for Super Bowl ads

is $2.6 million per 30 second spotThe average American watches

about 24,000 TV commercials a year

http://television-commercial.net/

Making ConnectionsMaking ConnectionsWhat is your favorite jingle? What slogan for a product do you

find yourself saying?What TV commercial has

influenced you to make a purchase?

Since Tubby Smith and Billy Gillispie shop at Kroger, does that mean we should too?

ReflectionReflection“Persuasion is all around you”

In addition to TV commercials, where else do you see persuasion all around you? Is that persuasion influencing you or your family in any way? Explain.

Facts, Support, EvidenceFacts, Support, EvidenceWrite down 10 facts from the video and 10 facts from the articles.

Quiz review Quiz review 1. Set the book by the desk.

2. Before the dance, the kids practiced dance moves.

Homework: Thurs. 5/17Homework: Thurs. 5/17

Find two online articles about water pollution and water conservation.

Print them out or email me the url.

s

Classwork: Facts, Classwork: Facts, StatisticsStatisticsWrite down 10 facts.